Executes and optimizes Copper’s paid acquisition programs across Google Ads, LinkedIn, and emerging channels. The role manages budgets, pacing, forecasting, experimentation, attribution, landing-page optimization, and full-funnel performance from lead generation through pipeline and revenue. It partners with Sales, RevOps, Data, Creative, Content, Product, and external agencies to diagnose performance, improve conversion, identify new channels, and translate acquisition data into investment recommendations.