Lead marketing and commercial analytics to drive acquisition, engagement, retention and revenue. Build dashboards, measurement frameworks (CAC, LTV, attribution), perform cohort and segmentation analysis, evaluate experiments, improve data quality and automation, and partner with Marketing, Product, Data and Engineering to translate insights into growth strategies across B2C, B2B and B2B2C.

Lead global growth and lifecycle strategy across B2B and B2C, driving acquisition, activation, retention and expansion via data-driven experimentation, AI, personalization, MarTech and cross-functional collaboration. Build and coach a high-performing team, oversee MarTech stack, analytics, and reporting, and translate insights into measurable commercial outcomes.