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Develop and oversee persuasive copy for digital campaigns, social media, websites, and print. Lead and mentor writers, maintain brand voice and content quality, develop creative strategies, present ideas to clients, incorporate feedback, manage content files, and collaborate cross-functionally to deliver effective campaigns aligned with marketing objectives.

Own the end-to-end execution of a digital education project, coordinating SEO, social media, website, and content teams. Define KPIs, timelines, and deliverables; monitor traffic, leads, engagement, and conversions; prepare stakeholder reports; manage client communications; align digital strategies with business objectives; identify growth opportunities; and ensure quality, consistency, and timely delivery across campaigns and digital touchpoints.

Manage paid advertising campaigns across Google, Bing, Meta, Yahoo, Quora, Twitter, Taboola, and Outbrain. Responsibilities include campaign setup, budget and performance monitoring, keyword and audience strategy, conversion tracking, retargeting, A/B testing, analytics review, and client reporting. The role also develops ad recommendations, presents campaign results, collaborates with PPC and cross-functional teams, and stays current with digital advertising trends and platform updates.

Oversee account managers and executives while managing client relationships, campaign updates, project strategies, roadmaps, reporting, and delivery. Drive client satisfaction, retention, account growth, and revenue expansion. Coordinate briefs and cross-functional execution, optimize account operations, mentor team members, resolve conflicts, and ensure projects meet objectives and KPIs. Requires hands-on Google and Meta advertising experience plus knowledge of SEO, SEM, PPC, social media, content marketing, and analytics.

Lead copywriting and content delivery for client campaigns, ensuring quality, timeliness, and stakeholder satisfaction. Develop creative strategies, present deliverables, analyze market and competitor trends, mentor writers, organize training, manage resources and files, and coordinate cross-functional campaign execution. Optimize content performance using data-driven insights while maintaining strong client relationships and aligning outputs with brand and strategic objectives.