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Lead marketing measurement and attribution strategy across the business. Own methodologies (MMM, incrementality), advise executives, translate complex analyses into actionable recommendations, support budget allocation, forecasting, and cross-functional decision-making.

Owns Harry's Hair and Lume Feminine Hygiene at Walmart US and leads Mammoth Brands portfolio at Walmart Canada. Builds annual business plans, manages merchant relationships, P&L and trade funding, drives in-store and ecommerce execution, partners on retail media and digital commerce, and translates performance data into strategic recommendations across cross-functional teams.