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Oversee a college athletics client portfolio, managing marketing campaigns, sponsorship activations, events, vendors, budgets, timelines, and client relationships. Lead account teams, develop strategic recommendations, monitor sponsorship performance, support new business efforts, and manage direct reports’ professional development. The role requires college sports and NIL experience, strong communication and presentation skills, organizational expertise, and the ability to manage multiple integrated marketing projects.

Lead account management and strategy for brand clients, overseeing creative production and influencer activations. Manage timelines, present materials, conduct reporting and market research, identify growth opportunities, collaborate across teams, and mentor an assistant strategist to ensure high-quality client delivery and retention.

Develops and manages media plans, budgets, campaign execution, reporting, and post-campaign analysis. Partners with activation teams, clients, media partners, and internal stakeholders to ensure timely delivery and resolve issues. Contributes to strategic recommendations, competitive analysis, client presentations, and brainstorming. Guides an Assistant Strategist through delegation, education, work review, and performance feedback.

Leads Horizon Media’s analytics and insights function, developing cross-channel measurement approaches, dashboards, KPIs, reporting methodologies, and client-specific analytic solutions. Manages and mentors the Analytics team, advises clients and senior executives, supports new business pitches, and drives thought leadership in digital and traditional media measurement. The role also develops attribution models, productizes analytic offerings, coordinates work across teams and offices, and translates complex data into actionable recommendations.

Design, develop, and maintain scalable front-end applications using React, TypeScript, and Next.js. Build reusable interfaces, integrate REST APIs, support micro frontend architectures, troubleshoot browser and performance issues, and deploy applications in AWS environments. Collaborate with backend engineers, product managers, and designers, participate in architecture decisions and code reviews, and promote engineering best practices throughout Agile development cycles.

Leads integrated media planning, buying, negotiation, optimization, and reporting across traditional and digital video channels. Manages client relationships, develops media strategies aligned with business goals, oversees partner negotiations, and collaborates with analytics and business solutions teams. Manages, coaches, and develops junior media professionals, including performance reviews, training, delegation, and career planning. Serves as a strategic escalation point and promotes innovative, data-driven media solutions.

Leads social media strategy, planning, buying, activation, analytics, client relationships, partner negotiations, and campaign optimization. Oversees social media plans, budgets, reporting, testing, and performance across multiple accounts while managing and developing junior team members. Partners with internal departments and clients, provides strategic recommendations, monitors industry trends, and ensures campaign quality, pacing, and alignment with broader business objectives.

Manages day-to-day media planning and campaign execution across digital and traditional channels for client accounts. Supervises planners and assistants, develops media strategies, oversees campaign documentation, evaluates and negotiates vendor proposals, monitors pacing and billing, and provides performance insights and optimization recommendations. Acts as a liaison among clients, internal teams, and media vendors while presenting marketplace updates and ensuring campaigns meet client objectives and KPIs.

Develop and maintain React-based front-end applications using TypeScript, JavaScript, HTML, and CSS. Build reusable responsive components, integrate REST APIs, work with JSON data, debug applications, participate in code reviews, and collaborate with cross-functional teams in an Agile environment. The role also involves Git-based version control, testing, documentation, and continuous technical development.

Lead corporate trade accounting and month-end close for revenue; prepare budgets and monthly projections; perform revenue variance analysis, reconciliations, and financial reporting per GAAP; support audits and ad-hoc analyses; partner with business units to inform forecasts.