Lead organic discovery strategy across traditional search and AI-driven platforms. Build content systems, semantic and technical SEO, schema/entity optimization, and measurement frameworks. Collaborate cross-functionally to improve visibility on Google, AI assistants, and emerging discovery interfaces using data-driven analysis and scalable content programs.

Lead cross-channel organic discovery by building SEO and AI-driven search strategies. Create scalable content systems, implement semantic and technical optimization, measure AI and traditional search visibility, and collaborate with product, paid, and creative teams to drive discoverability and growth.

Manage and optimize Google, Bing, and Meta paid campaigns for home-improvement clients. Own full PPC lifecycle, track performance with GA4/GTM/WhatConverts/CallRail, run A/B tests and optimizations, support SEO/SEM tasks, contribute to AI visibility strategies, and collaborate with account, design, and web teams.