Build and operate a high-velocity CRO program: own the experiment lifecycle, run 12+ tests monthly, improve conversion and contribution margin, design offer and funnel architecture, integrate learnings with paid media, creative, design, and analytics, and document scalable playbooks and rollouts.

Lead and own the Amazon channel strategy, profitability, operations, and long-term growth. Drive advertising performance, marketplace operations, forecasting, and reporting. Build scalable processes, dashboards, and teams while partnering with cross-functional leaders to optimize listings, promotions, inventory, and account health for sustainable, profitable growth.