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Lead demand generation strategy and team across three B2B SaaS lines of business. Own marketing-sourced pipeline and revenue contribution, build cross-LOB multi-channel programs (paid, ABM, email, SEO/AEO, events), manage agencies, optimize funnel metrics and attribution, align with sales, and scale a high-performing demand gen organization.

Manage outbound lead flow, generate sales opportunities via high-volume calls and emails, schedule appointments, document interactions in Salesforce, hand off qualified leads to sales, meet daily call quotas, and stay current with behavioral health trends.