The Business Development Representative researches universities and professional education programs, identifies relevant stakeholders, conducts thoughtful outbound outreach, qualifies institutional fit, and develops relationships with potential B2B customers. The role involves tailored messaging, structured outreach experiments, CRM management, prospect nurturing, market analysis, and collaboration with Sales, Marketing, and Customer Success. Candidates should bring either BDR experience or substantial higher-education experience, plus strong communication, judgment, curiosity, and comfort engaging senior stakeholders.