Lead paid digital growth for DTC product sales and B2B training, owning a $3M+ budget. Manage multi-channel paid media (Meta, Google, TikTok, Programmatic, Pinterest), agencies, creative and content strategy, creator and affiliate programs, forecasting, analytics, and cross-functional collaboration to drive revenue, ROAS, CAC, and LTV.

Drive physician-channel growth in the Southeast by prospecting, opening, and expanding accounts with dermatologists, plastic surgeons, and medical aesthetic practices. Deliver training and clinical education, manage territory and promotions, maintain CRM records, represent the brand at events, and achieve sales targets while supporting operational needs and cross-functional initiatives.

Owner of day-to-day e-commerce website operations across B2B and B2C channels. Plan and execute site updates, product launches, promotions, and SEO optimizations. Manage Shopify themes, storefront APIs, third-party apps, QA/UAT, documentation, and site performance. Collaborate cross-functionally with Marketing, Sales, Engineering, and CX to improve conversion, speed, and reliability.