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Lead franchise strategy, portfolio prioritization, and go-to-market planning for LEGO City. Build brand and commercial growth through product, experiences, campaigns and cross-functional alignment. Define portfolio priorities with design partners, develop team capability, coach franchise marketers, and collaborate across agencies, content and Markets/Channels to deliver integrated marketing and product development.

The Design Manager will oversee graphic design for sports franchises, ensuring brand consistency, managing creative processes, and collaborating with multiple teams.

Lead the LEGO Fortnite partnership, managing P&L, developing strategic partnerships, overseeing digital product development, and driving integration within the LEGO ecosystem.