Leads Firefly’s East Coast sales organization, owning regional revenue, profitability, team performance, forecasting, and growth strategy. Builds scalable sales playbooks, develops enterprise and agency relationships, expands customer accounts, recruits and coaches high-performing sellers, and drives growth across digital, static, in-car, billboard, experiential, and programmatic advertising. Partners with Revenue Operations and cross-functional teams to improve Salesforce discipline, products, pricing, packaging, and go-to-market execution.