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Leads strategic planning, profitable operations, customer relationships, financial performance, and workforce development for regional parts and service branches. Oversees revenue, margins, budgets, technician capacity, inventory, service quality, safety, and operational benchmarks. Develops product-support strategies, strengthens customer utilization, coaches managers, builds succession plans, and supports corporate growth, expansion, and acquisition initiatives across the Virginia region.

Supports revenue growth through lead generation, prospect qualification, customer outreach, appointment setting, CRM maintenance, and sales support. The role researches market opportunities, manages customer and prospect information, conducts telephone and email follow-up, evaluates lead sources, and prepares win/loss and sales performance analyses to guide business development decisions.