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Develop and oversee integrated media strategies across digital and offline channels for assigned clients. Lead audience research, channel planning, measurement strategy, tactical development, campaign execution oversight, optimization, and performance analysis. Coordinate with account management, analytics, media investment teams, and external activation partners. Manage media orders, creative specifications, trafficking documents, campaign launches, and project tracking. Support associate-level team members while ensuring high-quality, strategically aligned client deliverables.

Manages digital advertising campaigns across setup, trafficking, tracking, pacing, delivery monitoring, reporting, and optimization. Implements website tags, pixels, UTMs, and tracking URLs; troubleshoots campaign and measurement discrepancies; coordinates creative delivery with vendors and internal teams; analyzes performance anomalies and recommends corrective actions. Maintains campaign documentation, trafficking logs, time records, privacy compliance, and client measurement standards while managing multiple accounts.

Manage agency project workflows: create and maintain statements of work, estimate and track hours, set up clients in Advantage, organize files, build timelines, manage budgets and media authorizations, coordinate meetings, record action items, and ensure timely client communication and invoicing.

Lead strategic oversight and client relationship management for a portfolio across creative, media, and data. Drive cross-agency integration, mentor account teams, manage financial performance, and ensure strategic rigor. Requires travel, supervisory responsibilities, and expertise in data platforms, AI tools, media planning, and creative processes.

Develop and execute integrated media strategies and measurement frameworks across traditional and digital channels. Create tactical media plans, support vendor selection and negotiation, monitor campaign activation and optimization, conduct research and audience insights, own measurement and reporting, and maintain client relationships to ensure campaigns meet objectives and KPIs.