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Lead CRM, lifecycle email, and loyalty strategy to drive acquisition, engagement, retention, and lifetime value. Build and manage email, SMS, and push campaigns; manage segmentation, automation, and personalization workflows; analyze performance and optimize campaigns; partner with digital, social, and guest experience teams; develop loyalty program strategy.

Design, build, and govern a governed Azure-centric data warehouse unifying ticketing, loyalty, and F&B data. Own identity resolution, pipeline development (Python, SQL, dbt, Airflow), environment governance, architectural audits, and mentor engineers while partnering with business stakeholders to deliver trusted data products.

Lead and deliver girls- and women-focused hockey programs, including on-ice instruction, coaching plan development, participant communications, marketing support, equipment and registration management, liaison duties with partner organizations, and event representation to grow female hockey participation.

Manage financial aspects of ticketed and non-ticketed events from budgeting through post-event settlement, prepare pre-settlement estimates and flash reports, reconcile event revenues and GL accounts, analyze variances and profitability, support month-end close, and communicate financial results to operations and leadership.