Manage paid digital media campaigns and optimize performance across channels (Google, LinkedIn). Own conversion tracking, lead routing (AI SDR to HubSpot), and landing page CRO. Run and grow a partner Marketplace: recruit/close partners, reconcile reports, optimize engagement, manage rewards budget and third-party providers. Analyze results, report insights, and collaborate with sales to integrate Marketplace into offerings.

Own end-to-end product lifecycle for SaaS offerings: identify market opportunities, build business cases and financial models, prioritize roadmaps, manage delivery with engineering and design, track product metrics, use data-driven storytelling, and apply AI tools to accelerate product work and decision-making.