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Develop social-first strategies and insights for briefs, leveraging qualitative and quantitative research, social listening, community management and trend analysis. Create content calendars, caption banks, and decks to communicate strategic rationale to creative teams and clients while adapting plans to the Philippines market.

Create and edit videos for various platforms, collaborating with teams to produce impactful content and insights based on performance metrics.

Lead strategy and insights to build brand relevance through qualitative and quantitative research, audience segmentation, cultural analysis, and integrated marketing planning. Guide creative ideation, run workshops, develop persuasive client presentations, and grow and mentor a team while managing client and agency relationships.

Lead and produce social-first creative for beauty and lifestyle clients: concepting, writing, directing, editing, and iterating based on performance. Collaborate with strategy, media, and production; pitch to clients and build cultural, platform-native work that drives audience engagement.

Lead the Creators pillar within CAIT, defining creator-first campaign strategy, overseeing sourcing and operations, mentoring Associates, ensuring SMA (Social Media Ad) quality, managing financials and risk, representing the agency externally, and translating creator economy trends into business opportunities.

Develop and execute social-first brand and content strategies for Australian clients: conduct consumer research, craft content calendars/captions, create insights-driven audience segmentations, collaborate with creative and media teams, measure performance, and produce clear decks that translate strategy into actionable creative and media plans.

Manage and optimize paid social campaigns, monitor social listening, create client-facing reports and insights, oversee Media Analysts, negotiate media costs, handle direct buys and IOs, ensure brand safety, and maintain platform relationships to meet client goals.

Create and repurpose short-form social content and motion graphics across platforms. Develop After Effects templates, storyboards, animations and collaborate with design, video and editorial teams to maintain consistent, on-trend brand aesthetics and high-volume daily output.

Lead day-to-day media analytics for assigned clients: QA data and reporting, analyze campaign and audience data, build dashboards, present insights, and partner with creative, media, and account teams to optimize paid and organic social performance.

The Senior Creator will produce engaging content across social media platforms, create 3D motion graphics, manage assets, and collaborate with creative teams to innovate brand strategies.