Lead end-to-end large-scale digital design projects, create and maintain brand guidelines and Figma-based design systems, collaborate with cross-functional teams, use data-driven insights to inform creative decisions, and present work to senior leadership.

Lead retention and CRM for two DTC brands owning email, SMS, loyalty, and subscription strategy. Set revenue and LTV targets, run tests across flows and segments, manage CRM agency execution, build dashboards and reporting, pilot AI tools to improve personalization and workflow, and partner cross-functionally to drive repeat purchase and reduce churn.