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Lead end-to-end paid media strategy and performance for major multi-channel clients, focusing on programmatic, CTV, display and social. Manage a team, own vendor relationships, design tests and reporting, optimize campaigns to meet KPIs, expand account billing, and use analytics and AI tools to improve full-funnel results and client communication.

Lead programmatic and multi-channel paid media strategy, execution, and reporting for major clients. Manage a team (2-3 supervisors), own campaign optimization, vendor relationships, testing frameworks (CTV, display, OLV), and client communication. Drive growth, billing expansion, performance measurement, and use analytics (GA, GTM) and AI tools to improve outcomes.

Lead programmatic and multi-channel paid media strategy, manage 1-3 key client accounts, oversee a team of media supervisors, optimize campaign performance, build programmatic vendor relationships, design and run tests, produce reporting and insights, and expand channel and billing growth.

Own and execute SEO, GEO/AEO, and content strategies for assigned client accounts. Perform keyword research, content optimization, QA, reporting, and workflow management using Asana/nova. Communicate proactively with account teams and clients, support search testing, and leverage AI tools to accelerate execution while aligning deliverables to client business goals.

Manage end-to-end SEO, GEO/AEO, and content strategy for client accounts: perform keyword research, optimize content, assign and QA deliverables, produce reports, communicate with account teams and clients, and use AI and proprietary tools (nova, Claude) to accelerate workflow and testing.

Lead marketing operations for complex B2B/B2C lead-generation clients: implement and optimize MAP/CRM setups and migrations (primarily HubSpot), build automations, scoring models, dashboards and SOPs, troubleshoot integrations, support sales ops, mentor junior staff, audit systems, document processes, and present reporting and strategy to clients.

Lead marketing operations for complex B2B and B2C lead-generation clients: design, implement and optimize MAP/CRM setups (primarily HubSpot), migrations, integrations, automations, scoring models, segmentation, and dashboards. Provide senior sales-ops support, SOPs, troubleshooting, mentorship, audits, and training to ensure clean data and reliable reporting while collaborating across teams and presenting strategic recommendations to clients.

Lead marketing operations for complex B2B and B2C lead-generation clients: implement and optimize MAP/CRM setups (primarily HubSpot), integrations, automations, dashboards, lead scoring, list segmentation, and sales-marketing alignment. Mentor team members, audit systems, create SOPs/training, troubleshoot the martech stack, and present reporting and strategy to clients to drive retention and revenue goals.

Lead marketing operations for complex B2B/B2C lead-gen clients: manage and migrate HubSpot/Pardot/CRM setups, clean and integrate data, build automations, dashboards and scoring models, align sales-marketing processes, mentor team members, audit systems, document SOPs, and deliver client-facing strategy and troubleshooting.

Serve as the day-to-day strategic lead for 4–6 CPG accounts (beauty, personal care, wellness, food/beverage). Translate data into client-facing insights, coordinate cross-channel teams (paid, SEO, content, influencer), optimize DTC, retail media, and Amazon performance using Nova and Iris, advise on channel mix and investment, support account growth/retention, and partner with PMs and Account Director on execution and strategy.