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Own execution, optimization, reporting, and client communication for paid media campaigns across channels. Provide strategy, cross-channel coordination, and project management, lead reporting calls, identify expansion opportunities, and leverage data (GA, Shopify) and Power Digital's Nova to improve performance.

Own execution, optimization, reporting and client communication for paid media campaigns across channels. Drive strategy, cross-channel collaboration, and performance improvements while managing deliverables and client relationships.

Manage and optimize paid media campaigns across clients, lead reporting and client communication, drive cross-channel strategy and service expansion, manage internal teams and deliverables, leverage data (GA, Shopify) and Power Digital's Nova, and employ AI to improve campaign performance and processes.

Leads a paid advertising pod as a player-coach, managing hiring, development, retention, capacity, quality, and performance. Provides executive oversight for key client accounts, develops channel strategy, resolves escalations, controls budgets, maintains advertising account hygiene, and drives innovation. Partners with data intelligence and platform teams, uses proprietary systems and AI tools, supports audits and pitches, identifies service expansion opportunities, and grows the team and client portfolio.

Lead paid social creative strategy for multiple clients using data-driven insights, consumer and brand research. Develop testable creative concepts, write scripts and ad copy, manage production and post-production feedback, present performance-driven creative reporting to clients, and iterate to improve KPIs like CPA, CTR, and ROAS.

Leads a paid advertising pod combining people management, client strategy, hands-on channel expertise, quality assurance, capacity planning, and product development. Responsibilities include hiring, coaching, performance management, client escalation, budget and account hygiene, data and technology adoption, innovation, audits, pitches, service expansion, and retention. The role owns team growth, client outcomes, channel quality, and the evolution of the paid advertising offering.

Leads a paid advertising pod as a player-coach, managing hiring, development, retention, capacity, quality, and performance. Provides executive oversight for client accounts, handles escalations, guides channel strategy, controls budgets, maintains advertising account hygiene, and partners on data intelligence and optimization. Drives innovation, AI adoption, tool evaluation, case studies, audits, pitches, service expansion, and pod growth while ensuring consistent use of proprietary systems and operational processes.

Leads the Fashion division by managing Account Directors and Account Managers, retaining and expanding executive client relationships, driving new business, and overseeing profitability. Develops industry-specific marketing solutions, go-to-market strategy, reporting improvements, and thought leadership. Owns client escalations, team development, staffing, P&L forecasting, retention, service expansion, and cross-functional collaboration with data, media, and technology teams. Requires extensive digital marketing agency leadership, client growth, contract negotiation, and marketing-channel expertise.

Owns strategy, execution, performance, reporting, optimization, and client growth for complex enterprise programmatic advertising accounts. Leads cross-functional collaboration, develops campaigns across display, video, CTV, audio, mobile, and DOOH, manages audience targeting and data partnerships, negotiates with media vendors, oversees DSP onboarding, analyzes KPIs, advises senior clients, and supports measurement and data integration initiatives.

Leads the CPG division by managing Account Directors and Account Managers, retaining and expanding executive client relationships, driving new business, and overseeing client profitability. Owns division P&L forecasting, service expansion, escalations, team development, recruiting, product quality, thought leadership, and innovation of the nova platform. Partners cross-functionally on go-to-market strategy, marketing solutions, campaign execution, and organizational initiatives.