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Develop and execute email and SMS lifecycle strategies, manage campaign production and automation, run A/B tests, analyze performance, collaborate with creative and cross-functional teams, and report optimization recommendations to clients.

Lead email and SMS lifecycle strategy, manage campaign production and automations, run A/B tests, analyze performance, collaborate with creative and cross-functional teams, present client reporting, and optimize deliverability and segmentation using data and Nova.

Define and drive email and SMS strategy, manage daily email operations and automated programs, collaborate cross-functionally, use data and A/B testing to optimize campaigns, report performance to clients, and leverage AI and the Nova ecosystem to improve processes.

Lead B2B account-based marketing and GTM strategy across ICP, persona, buying committee, TAL, and account prioritization. Own 6sense and Clay implementation, audience logic, intent and account scoring, and translate insights into activation-ready paid, sales enablement, and campaign plans. Serve as a client-facing strategist, build repeatable processes, support new business, and leverage Nova and AI tools to improve research, QA, execution, and reporting.

Define and drive email and SMS strategy, manage daily email operations (calendar, builds, deploys), build automated programs with tracking, run A/B tests, analyze and report performance, collaborate cross-functionally and with creative, and leverage AI and the Nova platform to optimize campaigns.

Lead B2B account-based marketing and GTM strategy across complex clients, owning 6sense and Clay-driven audience and TAL development, account prioritization, ICPs, personas, and activation plans. Translate data, intent, and stakeholder input into actionable campaign, paid-media, and sales-enablement recommendations. Serve as a client-facing strategist, build repeatable ABM processes, support new-business appraisals, and leverage AI and Nova tools to improve research, QA, execution, and reporting.

Lead B2B account-based marketing and GTM strategy for complex clients, owning 6sense and Clay implementations. Build ICPs, personas, TALs, account prioritization, and campaign activation. Translate data and platform insights into actionable plans, enable sales with messaging and plays, QA audience logic, identify data gaps, create repeatable workflows, support new business, and leverage AI and Nova tools for research, execution, and reporting.

Develop and execute email and SMS lifecycle strategies, manage campaign production and automation, run A/B tests and analytics, collaborate with creative and cross-functional teams, and optimize deliverability and segmentation to meet client KPIs.

Lead B2B ABM and GTM strategy across complex accounts, owning 6sense and Clay workflows, ICP/TAL development, account prioritization, cross-functional activation, client-facing strategy, and repeatable ABM processes to drive revenue and retention.

Lead B2B account-based marketing and GTM strategy for complex clients, owning ICPs, personas, TALs, account prioritization, and activation. Hands-on with 6sense and Clay to build/QA segments and enrichment, translate insights into paid media and sales enablement, drive integrated ABM programs, and support new business and repeatable workflows.