Account Executives are responsible for conducting sales calls with small business owners, uncovering their pain points, and enrolling them into the company's programs. They must facilitate the buying decision, often leading to quick sales cycles, while receiving pre-scheduled leads from the marketing team.

The Sales Development Representative is responsible for engaging new leads who have not booked calls, conducting quality conversations to understand their goals and challenges, and setting up enrollment calls with Account Executives. The role involves navigating strategic conversations, asking the right questions, and efficiently managing outreach and time while learning through training.