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Leads brand and visual design systems across digital, social, print, environmental, and experiential channels. Sets visual direction, mentors designers, maintains templates and component libraries, safeguards brand consistency, and elevates creative quality. Provides conceptual design and art direction, including on-set stills and video production from shot lists through retouching. Partners with creative leadership to evolve the brand and explores generative AI for scalable workflows.

Develops and executes sophisticated creative concepts across digital, print, photography, video, social, and integrated campaigns. The Art Director leads visual storytelling, directs photo and video productions, manages external creative partners, oversees asset delivery, and mentors designers. This role collaborates across creative, marketing, digital, social, and production teams while managing projects from concept through completion and maintaining premium brand standards.

Creative Director responsible for shaping Equinox’s brand expression, leading integrated campaigns, and directing visual storytelling across digital, social, content, experiential, and member communications. Partners with the VP of Creative and cross-functional leaders to translate business objectives into culturally relevant creative strategies. Manages and develops multidisciplinary teams, oversees external creative partners and production, champions brand standards, and balances creative excellence with budgets, timelines, and business priorities.

Creates high-volume digital and print visual assets for SoulCycle’s marketing ecosystem, including lifecycle emails, web banners, landing pages, paid media, social content, app assets, studio signage, and promotional collateral. Maintains brand consistency, prepares production-ready files, collaborates with creative and marketing teams, manages multiple deadlines, and coordinates with print vendors on environmental materials.

Performs monthly close activities for Equinox’s UK and Canadian entities, including revenue, payroll, rent, accruals, prepaids, cash transactions, journal preparation, and balance sheet reconciliations. Analyzes budget variances, supports annual audits, handles accounting inquiries, and partners with club managers and corporate departments. The role offers end-to-end multi-entity accounting experience and supports professional accountancy development.

Leads corporate treasury operations, including cash management, liquidity forecasting, financial risk mitigation, hedging, debt facilities, banking relationships, investments, and capital structure analysis. Partners with FP&A and business leaders on planning and strategic decisions, supports M&A due diligence, automates treasury processes, ensures regulatory compliance, and mentors the Treasury team.

Leads enterprise strategic initiatives from planning through execution, coordinating cross-functional teams, managing risks, timelines, budgets, and success metrics. Supports commercial partnership development through opportunity sourcing, diligence, financial modeling, negotiations, and deal execution. Partners with analytics, marketing, legal, technology, and senior leadership to evaluate opportunities, track ROI, and deliver measurable business impact.

Manages payroll compliance programs, internal controls, audits, regulatory monitoring, and risk mitigation across multi-state operations. Serves as the UKG Pro and UKG Workforce Management subject-matter expert, reviewing configurations, controls, reporting, system changes, and payroll anomalies. Uses AI and analytics to improve audits, identify exceptions, document compliance activities, and enhance operational efficiency while partnering with Legal, HR, Finance, Tax, Benefits, Operations, and Internal Audit.

Owns paid social strategy, channel roadmaps, budgets, testing, measurement, and agency performance across Meta, TikTok, and LinkedIn. Develops forecasts, audience and creative testing plans, privacy-safe tracking, dashboards, and performance narratives. Partners with Growth, Finance, Analytics, Creative, CRM, and digital teams to optimize CPA, ROAS, payback, incrementality, and customer acquisition outcomes.

Leads company-wide capital procurement strategy, sourcing, supplier management, negotiations, contracts, and commercial execution for expansions, renovations, equipment, construction, facilities, IT, and technology projects. Partners with cross-functional teams to optimize costs, mitigate risk, manage bids and contracts, govern change orders, and ensure capital investments meet budget, specifications, timelines, and procurement policies.