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The Senior Account Manager, Paid Search is responsible for driving KPI improvements and developing strategies for client goals, focusing on Google and Bing search campaigns. Responsibilities include analyzing client KPIs, optimizing strategies, communicating results to clients, and contributing to industry trends.

The Senior Account Manager leads programmatic media campaigns for clients, managing day-to-day operations including setup, trafficking, monitoring, and optimizations. They collaborate with an account team to create effective media plans and ensure campaign performance aligns with client goals, utilizing various programmatic platforms and data analysis for improvements.

The Senior Account Manager, Programmatic is responsible for leading client-facing programmatic media initiatives, developing and executing digital media plans, managing campaign performance, and collaborating with cross-functional teams to optimize media efforts according to client goals. This role requires expertise in various programmatic platforms and strong analytical skills to measure campaign effectiveness.