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Create conversion-focused email, SMS, landing page, advertising, and other marketing copy for eCommerce brands. Develop campaign concepts and messaging angles, use AI tools for research and drafting, refine AI-generated content, and maintain brand quality. Collaborate with strategists, designers, project managers, copywriters, and account teams while managing multiple clients, deadlines, feedback, and evolving AI workflows.

The Email and SMS Strategist manages client relationships and develops, executes, and optimizes email and SMS marketing strategies for eCommerce brands. Responsibilities include campaign production, automation logic, segmentation, list growth, A/B testing, reporting, performance analysis, client communication, creative collaboration, and project coordination. The role is fully remote and requires collaboration across strategy, design, copy, and e-commerce teams during standard business hours in a U.S. time zone.

Manage client relationships and end-to-end email and SMS marketing programs for eCommerce brands. Responsibilities include campaign ideation, production coordination, segmentation, automation, scheduling, deployment, reporting, A/B testing, list growth, and performance analysis. The strategist collaborates with creative and eCommerce teams, recommends lifecycle optimization strategies, coordinates special projects, and stays current with channel best practices and technologies.

Execute email and SMS retention campaigns and flows in Klaviyo across approximately 10 client accounts. Responsibilities include building segments, uploading creative, scheduling launches, generating previews, performing detailed QA, troubleshooting blockers, maintaining documentation, tracking performance, communicating with clients, and improving execution workflows. The role partners with strategists, designers, copywriters, and project managers to deliver accurate, on-time campaigns.

Creates static paid social advertisements for ecommerce and DTC brands across Meta, TikTok, YouTube, Pinterest, and other platforms. Translates approved briefs into on-brand concepts, variations, resizes, and iterative assets while following platform specifications and testing plans. Manages multiple brands and deadlines independently, collaborates with strategists, account managers, and designers, maintains assets in Figma, and uses AI tools to support research and workflow efficiency.

Lead and manage a team of 8–10 copywriters, overseeing coaching, quality, workload balancing, capacity planning, prioritization, and delivery. Maintain consistent brand voice and performance-focused messaging across email, SMS, landing pages, and performance marketing. Partner cross-functionally to resolve blockers, support hiring and development, and improve workflows through AI and automation. Provide occasional copywriting coverage during absences or high-volume periods.

Design high-converting, mobile-first landing pages for paid media campaigns across multiple DTC brands. Own art direction, layout, typography, imagery, UX hierarchy, desktop and mobile adaptation, and production-ready Figma files. Manage design tasks in Asana, complete revisions, collaborate with account managers, copywriters, strategists, developers, and creatives, and recommend solutions to technical, asset, and UX challenges. Support A/B testing, performance-informed design decisions, and multiple client priorities.

Create conversion-focused email, SMS, landing page, advertising, and other marketing copy for eCommerce clients. Develop campaign concepts and messaging angles, translate customer insights into effective copy, and refine AI-generated drafts into polished, on-brand assets. Build AI prompts and workflows, collaborate with strategists, designers, project managers, and account teams, manage multiple client deadlines, and contribute to creative reviews and process improvements.

Own paid social growth strategy and performance for a portfolio of direct-to-consumer brands spending $500K–$1M monthly. Develop revenue, profitability, audience, creative, landing page, and offer-testing strategies; oversee execution resources; audit ad accounts; analyze financial and performance data; lead client communication; and provide reporting through platforms such as Triple Whale and Northbeam. The role requires independent judgment, strategic recommendations, and accountability for growth, retention, and execution quality.