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Brand Educators (BE) are responsible for engaging and educating consumers about Diageo Brands during events. They humanize the brands, build consumer trust, and lead consumers through product sampling journeys. BEs must complete regular online trainings, adapt to tech platforms, and represent Diageo brands at events. This position is occasional employment and requires adherence to company policies and procedures.

Brand Educators educate consumers on Diageo Brands during special events, deliver unique sampling experiences, and build consumer trust through product knowledge and education. They engage consumers at the point of purchase to increase brand awareness.

Brand Educators are responsible for engaging consumers and educating them about high profile brands during special events. They must deliver safe and unique experiences, provide product knowledge, and help consumers make informed brand decisions.