Top Senior Marketing Jobs in Rochester, NY

Leads global marketing execution across regions, driving demand generation, pipeline contribution, go-to-market programs, partner marketing, and brand consistency. Manages and mentors regional marketing directors, coordinates campaigns with sales and alliance teams, oversees AWS, Salesforce, Anthropic, and other partner programs, and reports execution performance to executive leadership. The role emphasizes hands-on operational discipline, campaign delivery, event support, budget tracking, regional alignment, and measurable marketing results.

Analyzes and optimizes omnichannel marketing campaigns, lead funnels, revenue performance, audience strategies, and sales lead handoffs. Uses customer and campaign data to evaluate investment efficiency, online behavior, and A/B or multivariate testing. Develops automated reports and presents market and consumer insights to marketing and sales teams using Excel, Salesforce.com, Tableau, Google Analytics, Marketo, and PowerPoint.

Leads integrated marketing strategy across campaigns, thought leadership, digital activation, demand generation, events, account-based marketing, and sales enablement. Develops multichannel campaigns and content, directs segmentation and targeting, manages digital and paid media programs, partners with executives and sales, and uses HubSpot, Salesforce, campaign analytics, and AI tools to optimize funnel performance and marketing operations.

Own product marketing for a dedicated business line by developing positioning, value propositions, go-to-market plans, launch calendars, sales enablement, and customer insights. Partner cross-functionally with Product, Sales, Customer Success, and Marketing to launch products, train teams, conduct customer and competitive research, and improve adoption and sales effectiveness.

Owns Proof’s marketing technology stack, lead lifecycle, attribution, reporting, data quality, campaign operations, and marketing ROI programs. Partners with Revenue Marketing, Sales, RevOps, Finance, and executive leadership to improve pipeline visibility, forecasting, compliance, and operational efficiency. The role also evaluates new tools and AI-enabled workflows.

Leads global marketing operations, technology, AI and automation, website operations, analytics, data governance, measurement, and digital experience strategy. Owns marketing technology investments, operating models, budgets, transformation initiatives, executive dashboards, attribution, and cross-functional alignment. Builds and manages a high-performing team while partnering with Marketing, Sales, Revenue Operations, Product, Technology, Data, Finance, and Legal.

Own end-to-end product marketing for a significant product portfolio, including go-to-market strategy, positioning, messaging, launches, sales enablement, competitive intelligence, and product advocacy. Translate complex eDiscovery and AI-driven capabilities into compelling customer value, drive adoption and pipeline growth, support strategic deals, and align Product, Sales, and Marketing leadership.

Leads go-to-market strategy and execution for new school launches, remodels, and major activations. Develops positioning, messaging, offers, media plans, marketing toolkits, community engagement, and local activation strategies. Partners cross-functionally to coordinate launches, improve underperforming locations, analyze performance, and drive enrollment growth. Manages project deliverables, market research, competitive analysis, sales enablement, mystery shopping, and post-launch optimization.

Leads global community marketing for CrossFit’s affiliate network, overseeing affiliate communications, lifecycle programs, resource toolkits, international marketing, events, campaigns, media activation, engagement, retention, budgeting, vendors, and performance reporting. The role develops localized strategies, manages cross-functional and in-market partners, promotes conferences and CrossFit Games activations, and uses analytics and research to improve affiliate growth, sentiment, and retention.

Manage AMPP’s education growth, training marketing, partnerships, and operational delivery across India. Coordinate course logistics, registrations, contracts, facilities, instructors, inventory, documentation, and financial transactions. Develop training opportunities in strategic industries, engage clients and partners, support market expansion, and align programs with organizational growth objectives. The role also requires budgeting, forecasting, communication, personnel management, and occasional international travel.

Develops and leads integrated email, SMS/RCS, social, and digital marketing campaigns for lead generation, retention, loyalty, and revenue growth. Manages segmentation, personalization, automation, CRM integrations, campaign tracking, and performance reporting. Partners with marketing, ecommerce, product, and business-unit teams to create brand-building programs and promotions. Oversees marketing automation platforms and data synchronization across Salesforce and Magento while using analytics to identify growth opportunities.

Leads product marketing strategy for BILL’s accounting channel, including customer research, segmentation, positioning, messaging, competitive analysis, and go-to-market launches. Partners with Product, Sales, Customer Success, and Marketing to influence roadmaps, drive acquisition and retention, develop sales enablement, support channel sales, and deliver business results across complex, matrixed teams.

Lead product marketing for AI-enabled healthcare revenue cycle management solutions. Own positioning, messaging, go-to-market launches, sales enablement, customer proof points, competitive intelligence, and technology-focused content. Translate complex AI, automation, workflow, and integration capabilities into compelling business value for hospitals, health systems, and physician groups. Partner cross-functionally with Product, Sales, Marketing, Operations, Legal, and clients while building scalable product marketing processes.

Leads field marketing strategy and execution across Wingstop’s Mountain-West region. Develops market and restaurant-level plans, manages local media, partnerships, sponsorships, campaigns, and new restaurant openings, and advises brand partners and operations leaders. Uses sales, consumer, competitive, and market insights to drive transactions, comparable sales, and brand relevance. Oversees recovery strategies, test-and-learn initiatives, business reviews, and local community engagement while traveling frequently throughout the region.

Leads regional and restaurant-level marketing strategy for California, translating enterprise priorities and market insights into local campaigns that increase brand awareness, transactions, and sales. Manages media, community partnerships, sponsorships, local store marketing, national campaign execution, and new restaurant openings. Partners with operations, franchisees, and cross-functional teams to optimize investments, recover underperforming markets, assess performance, and deliver business reviews. Requires substantial travel and occasional nights or weekends.

Leads Midwest field marketing strategy and execution for Wingstop restaurants, translating enterprise priorities and local market insights into plans that increase awareness, transactions, and sales. Manages local campaigns, media, sponsorships, partnerships, restaurant openings, market recovery strategies, and test-and-learn initiatives. Advises brand partners and operations leaders, evaluates performance, presents business reviews, and coordinates cross-functional regional growth efforts. Requires up to 60% travel and occasional nights or weekends.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.

Develop and execute product marketing strategy for ShipBob’s fulfillment, customization, and warehouse management software offerings. Responsibilities include positioning and messaging, go-to-market planning, demand generation, campaign asset development, competitive and customer research, win-loss analysis, product launches, and cross-functional alignment with Marketing, Sales, Product, Engineering, Partnerships, Operations, and leadership to drive revenue, conversion, customer experience, and retention.

Owns consumer subscription growth for One Pass Select, including paid media, promotions, acquisition, retention, conversion analytics, and test-and-learn programs. Leads reseller and channel-partner conversion strategies, directs performance creative, and partners with Marketing Operations, Product, Digital, and Customer Experience teams to improve campaigns and digital experiences.

Own and scale Horizon3’s marketing operations systems, processes, data governance, and campaign execution. Manage Pardot and Salesforce integrations, lifecycle workflows, lead scoring, routing, segmentation, ABM operations, marketing technology evaluations, automation, data quality, and reporting infrastructure. Lead cross-functional systems projects, improve funnel handoffs and campaign accuracy, support attribution initiatives, document workflows, and enable marketing teammates. Partner with Sales, RevOps, Finance, IT, Analytics, and Demand Generation to improve pipeline visibility and revenue impact.

Own growth marketing and customer acquisition strategy for an assigned B2B SaaS business. Manage funnel performance, integrated campaigns, forecasting, experimentation, channel optimization, and pipeline contribution. Partner with Sales, Revenue Operations, Product Marketing, and cross-functional marketing specialists to improve acquisition, conversion, attribution, and marketing efficiency. Develop strategic growth plans, identify opportunities, and drive accountability without necessarily managing execution teams directly.

Own end-to-end creator marketing campaign execution, including briefings, content reviews, compliance routing, approvals, creator database management, performance reporting, partner research, contracts, and payments. The role requires coordinating agencies and stakeholders, building scalable workflows, ensuring FTC and brand-safety compliance, and maintaining authentic, platform-native creator content across TikTok, Instagram, and YouTube.

Own product positioning, messaging, go-to-market launches, sales enablement, competitive research, analyst relations, thought leadership, and customer proof points for ProcessUnity’s B2B cybersecurity and third-party risk management solutions. The role translates complex concepts into compelling market stories, uses generative AI to scale marketing workflows, represents the company at industry events, and may eventually build and lead a product marketing team.

Leads global growth marketing strategy for Waters Advanced Diagnostics, including brand positioning, portfolio marketing, disease-state leadership, events, digital demand generation, eCommerce, and brand integration. Partners with commercial and business leaders to drive revenue through measurable campaigns, analytics, and customer engagement. Builds a matrixed global marketing organization, oversees marketing technology and multimillion-dollar budgets, and develops capabilities across digital, content, creative, and brand execution.

Leads strategic product marketing for Alkami’s digital banking platform, owning go-to-market strategy, product positioning, messaging, competitive analysis, launch readiness, sales enablement, and partner commercialization. Collaborates with Product, Sales, Marketing, Customer Success, and executive stakeholders to influence roadmap decisions, align narratives, improve adoption, and drive measurable pipeline and business outcomes. The role also develops scalable marketing frameworks and integrates AI into product marketing workflows.