Principal Product Marketing

Posted 4 Hours Ago
Be an Early Applicant
United States of America
5-7 Years Experience
Information Technology • Software • Travel
The Role
The Principal Product Marketing position involves managing go-to-market activities, collaborating with stakeholders across the organization, and developing effective marketing strategies for product launches. Responsibilities include positioning products competitively, creating sales enablement content, assessing marketing program effectiveness, and delivering results in a fast-paced environment.
Summary Generated by Built In

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel. 

Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

Simply put, we connect people with moments that matter.

Team Description
The Marketing organization is looking for a highly motivated, experienced Product Marketer to join the team. This role requires creating and managing the holistic go-to-market activities and collaborating with a diverse set of global stakeholders within and outside of the Marketing organization. In this role, you will focus on three portfolios including our latest innovation and AI, along with promoting our top distribution and operation solutions. 
Role and Responsibilities:

  • Support the entire go-to-market lifecycle through the planning of net-new product launches, differentiated releases, in market maintenance and sunset activities

  • Collaborate across functions and teams to deliver an effective product marketing strategy and plan to meet the business objectives, including the acquisition of new customers and retention of existing customers

  • Have strong cross-team constituent collaboration skills working with sales and product teams

  • Understand the market and competitive landscape to competitively position assigned products and services across all content and digital channels, as well as hosted community events

  • Become an expert on our target customers and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos

  • Collect testimonials and/or case studies and identify key customer references to leverage in voice of the customer content

  • Position Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles

  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes

  • Ability to juggle multiple priorities in a fast-paced environment to deliver results


Qualifications and Education Requirements:

  • Bachelor’s degree in Marketing, Communications, Business or equivalent

  • 6+ years of business-to-business product marketing experience

  • Editorial mindset with attention to detail and quality that seeks to understand what audiences consume and how to create it

  • Experience with marketing a product(s) through unique positioning and value-based messaging and effective sales enablement tactics

  • Team mentality within a global matrixed team environment

  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment

  • Excellent communication skills, written and verbal

  • Collaborative mindset is a must

  • Domain expertise in the travel industry or with airline and/or travel agency products a plus
     

Benefits/Perks: 

  • Competitive compensation, including Sales Incentive Plan 

  • Generous Paid Time Off (5 weeks PTO your first year!)  

  • 4 days (one per quarter) of Volunteer Time Off (VTO) 

  • Year-End break from Dec 26th – Dec 31st  

  • We offer comprehensive medical, dental, vision, and Wellness Programs 

  • Paid parental leave  

  • An infrastructure that allows flexible working arrangements  

  • Formal and informal reward, recognition, and acknowledgment programs  

  • Unlimited access to Udemy e-Learning 

Reasonable Accommodation

Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre at [email protected].

Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Affirmative Action

Sabre is an equal employment opportunity/affirmative action employer and is committed to providing employment opportunities to minorities, females, veterans and disabled individuals. EEO IS THE LAW

#LI-Hybrid#LI-TJ1

The Company
HQ: Southlake, TX
8,150 Employees
On-site Workplace

What We Do

We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry.

Today, we are creating a new marketplace for personalized travel. We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. We are committed to helping customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.

Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives.

Sabre's technology powers the nearly US$8 trillion travel industry. Our technology and data-driven solutions help our airline, hotel, travel agency and corporate customers grow their businesses and transform the traveler experience. The scale, breadth and depth of our technology is unmatched and sustains a complex industry.

We provide an open and stable platform to deliver flexible, reliable and scalable solutions. Over the years, we have shaped and modernized the travel industry. We pioneered online travel agencies, corporate booking tools, revenue management, and web and mobile itinerary tools, to name a few.

Our travel marketplace transacts more than US$120 billion of travel spend per year. And we are the world’s largest provider of airline and hotel technology.

We have been named to the InformationWeek 500 list of the most innovative technology companies for 11 consecutive years. And InformationWeek named Sabre seventh on its list of the “Greatest Software Ever Written.”

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