Job Summary
The Sr. Product Marketing Manager is responsible for driving initiatives that shorten the sales cycle through enhanced brand awareness and compelling storytelling. This includes developing educational materials, clearly articulating MeridianLink’s unique value proposition, and effectively targeting key audiences. Responsibilities also encompass designing and implementing internal and external communication strategies, conducting market research for new products, establishing development timelines, influencing pricing and packaging decisions, and guiding sales teams. A key focus will be creating customer-facing messaging that effectively communicates product benefits and features, alongside producing impactful customer case studies to demonstrate product value.
Responsibilities
-Work on projects that create a lasting impact on the company.
-Act as a developer and leader in educating teams on departmental and company policies and techniques.
-Conduct market research on new products, establish development timelines, influence pricing and packaging, guide sales teams, and create effective messaging and market positioning.
-Articulate outbound tasks necessary to clearly communicate the benefits of product features and translate them into customer-facing messaging.
-Assist sales teams by providing essential knowledge and tools for success, developing customer-facing presentations, updating the website, and outlining marketing programs for demand generation.
-Lead product demonstrations at trade shows and webinars, delivering engaging presentations to customers and prospects, while also creating impactful marketing collateral.
Qualifications: Knowledge, Skills, and Abilities
-Excellent verbal and written communication skills
-Bachelor’s degree and 4-6 years of relevant experience
-Career-level professional within the subject area.
-Expected to be highly skilled and proficient in the subject area.
MeridianLink has a wonderful culture where people value the work they do and appreciate each other for their contributions. We develop our employees so they can grow professionally by preferring to promote from within. We have an open-door policy with direct access to executives; we want to hear your ideas and what you think. Our company believes that to be productive in the long term, we must have a genuine work-life balance. We understand that employees have families and full lives outside of the office. To that end, we honor their personal commitments.
MeridianLink is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law.
MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.
Salary range of $104,000 - $146,800. [It is not typical for offers to be made at or near the top of the range.] The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location.
MeridianLink offers:
Potential For Equity-Based Awards
Insurance coverage (medical, dental, vision, life, and disability)
Robust paid time off
Paid holidays
401(k) plan with company match
Remote work
All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time.
#LI-REMOTE
What We Do
Pioneering Technologies for Your Financial Institution
Since 1998, we have been creating innovative technologies that transform the way financial institutions operate by solving complex problems with streamlined, user-friendly solutions. Our robust and secure technologies empower lenders and consumers to get reliable, accurate information every time, at any time. As well-established industry leaders, we continue to set the industry standard for web-based credit reporting and lending for financial institutions of every size.
