Top Senior Marketing Jobs in Rochester, NY

Leads strategic product marketing for Alkami’s digital banking platform, owning go-to-market strategy, product positioning, messaging, competitive analysis, launch readiness, sales enablement, and partner commercialization. Collaborates with Product, Sales, Marketing, Customer Success, and executive stakeholders to influence roadmap decisions, align narratives, improve adoption, and drive measurable pipeline and business outcomes. The role also develops scalable marketing frameworks and integrates AI into product marketing workflows.

Leads paid advertising strategy and execution for high-value client accounts across multiple digital channels. Responsibilities include campaign optimization, budget pacing, quality assurance, measurement and attribution analysis, testing roadmaps, client communication, strategic recommendations, and mentoring junior team members. The role also supports new business appraisals and uses AI and proprietary Nova tools to improve marketing workflows and account performance.

Own and grow affiliate marketing programs for consumer brand clients, covering strategy, forecasting, partner recruitment, campaign execution, platform administration, reporting, commissions, and communications. Translate performance data into growth recommendations, lead affiliate education and process development, support pitches and agency expansion, and partner with clients, analytics, production, and leadership. Mentor junior staff and serve as the agency’s affiliate marketing subject matter expert.

Own customer marketing and growth programs that drive SaaS adoption, expansion, renewal, advocacy, and community engagement. Partner with Customer Success, Product Marketing, Product, Sales, and Events to segment accounts, develop lifecycle communications, manage customer advocacy and advisory programs, host events, collect customer stories, and establish performance metrics. The role requires strong cross-functional project management, customer communication, AI fluency, and travel to major trade shows or customer events 3–4 times annually.

Owns member engagement strategy across 275+ employer accounts, driving benefit adoption through integrated B2B2C campaigns, segmentation, behavioral data, AI-enabled marketing, and multichannel activation. The role partners with employers and ecosystem stakeholders, builds scalable playbooks, manages account-pacing models, and leads a team of Engagement Marketing Managers and a Coordinator. It also requires cross-functional collaboration to optimize patient conversion funnels, registrations, utilization, and ROI.

Lead workstreams for global internal events, managing timelines, vendors, registration platforms, attendee communications, gifting, purchasing, invoices, budgets, and performance reporting. The role also drives process improvements, event innovation, and cross-functional stakeholder collaboration. It requires event management experience, Cvent proficiency, strong organizational and communication skills, technological fluency, and willingness to travel internationally and domestically up to 20%.

Develop enterprise product marketing strategy for an AI-native identity and access security platform. Responsibilities include enterprise positioning, market and competitive intelligence, buyer research, sales enablement, product launch planning, customer case studies, analyst briefings, executive support, and collaboration with Sales, Product, Engineering, DevRel, and founders. The role requires translating complex technical products into persuasive messaging for security and engineering audiences while supporting enterprise growth.

Lead product marketing for Veeam Data Platform by developing outreach, web, content, launch, and campaign strategies. Translate complex data protection, cloud, virtualization, security, and resilience technologies into compelling customer-focused messaging. Create demos, videos, webinars, and sales enablement assets while partnering with product management, strategy, campaigns, and analytics teams. Refine positioning, personas, ICPs, use cases, and performance metrics to drive customer acquisition, expansion, and market growth.

The Account Supervisor manages client influencer marketing programs, ensuring effective execution, campaign tracking, and client engagement while mentoring junior team members and optimizing workflows.

Own and optimize the global Eloqua marketing automation platform. Build campaigns, nurture programs, workflows, forms, landing pages, segmentation, lead scoring, and integrations with Salesforce. Monitor platform health, deliverability, data quality, synchronization, compliance, and campaign performance. Partner with Marketing, Sales Operations, IT, Legal, and vendors to translate requirements into scalable solutions, troubleshoot issues, train users, maintain documentation, and establish governance standards.

Develop and execute corporate events strategy, including researching sponsorships, managing speaking engagements, coordinating event logistics, overseeing vendors and contractors, maintaining exhibit inventory and calendars, managing budgets, and evaluating event performance. Collaborate with marketing, creative, business development, and operations teams to deliver successful corporate events and support brand awareness and lead generation.

Leads English-to-Kyrgyz localization quality for UI, marketing, product, legal, support, and informational content. Owns quality standards, reviewer coaching, alignment sessions, arbitration records, client stakeholder communication, quality reporting, and continuous improvement. Analyzes style guides, error trends, severity patterns, and client expectations to improve consistency and review performance across the locale.

Own German-Switzerland localization quality for UI, marketing, product, legal, informational, and support content. Analyze style guides and client expectations, lead quality alignment and arbitration, coach reviewers, facilitate roundtables, track quality metrics, publish monthly quality reports, and convert recurring issues into style guide improvements. Serve as the primary linguistic contact for the client Language Manager and maintain consistency across the language community.

Leads Slovak localization quality for UI, marketing, product, legal, informational, and support content. Owns client quality standards, arbitration, reviewer coaching, alignment meetings, quality reporting, and style guide improvements. Acts as the primary contact for the client Language Manager and drives consistency, governance, and continuous improvement across the language community.

Lead product positioning, messaging, sales enablement, content creation, go-to-market launches, competitive intelligence, and campaign support for cybersecurity products. Collaborate with product, sales, engineering, customer success, enablement, and security operations teams to translate technical capabilities into compelling materials for technical and business audiences. Research MDR and adjacent cybersecurity markets, engage analysts and external stakeholders, and develop launch plans, webinars, battlecards, presentations, and customer-facing content.

Own product marketing across sales enablement, deal-specific content, competitive intelligence, module launches, buyer messaging, and customer expansion. Develop positioning, messaging, sales collateral, battlecards, and executive materials for health system buyers, translating clinical and technical value into compelling business cases. Partner closely with Sales, Product, Client Success, and Clinical teams in a remote startup environment.

Leads Five9’s global partner marketing strategy across channel, technology, and strategic partners. Owns partner recruitment, enablement, co-marketing, demand generation, MDF investment, attribution, pipeline measurement, and joint go-to-market programs. Aligns partner initiatives with regional demand generation, events, product marketing, and revenue targets while building and developing the global partner marketing team.

Manage channel marketing programs, dealer initiatives, marketplace operations, loyalty programs, and cross-functional projects across Jacuzzi Group brands. Analyze KPIs and program data, maintain dashboards, support sales enablement, coordinate vendors, manage invoices and budgets, and provide data-driven recommendations. The role partners with Sales, Marketing, Finance, IT, dealers, and vendors to improve program adoption and effectiveness.

Own developer-facing product marketing for Mojo and MAX, including release messaging, technical content, launch plans, executive presentations, community engagement, competitive positioning, and adoption analytics. Partner with engineering, product management, and developer advocates to explain AI infrastructure, GPU performance, inference optimization, and programming language capabilities to technical audiences.

Leads digital acquisition, website strategy, conversion optimization, and digital ecosystem modernization across multiple consumer brands. Owns SEO, paid and organic channels, website roadmaps, experimentation, analytics, platform requirements, agency relationships, budgets, and a multidisciplinary digital growth team. Partners across marketing, technology, operations, finance, merchandising, and customer strategy to increase customers, appointments, transactions, revenue, retention, and customer value.

Lead and build Jump's customer marketing function: develop customer stories, case studies, advocacy and reference programs, run customer advisory boards, partner with Sales and CS to drive adoption, retention, and expansion, and manage budget, vendors, and program measurement.

Own product marketing for CDP, MarTech, data, and AI offerings by defining positioning, leading go-to-market launches and integrated campaigns, improving website messaging, producing case studies and sales enablement, conducting market research, and evangelizing products through events, customer engagements, and webinars.

Own and build the competitive intelligence program, including competitor research, positioning, battlecards, sales enablement, website and case study messaging, launches, campaigns, and roadmap insights. Partner with Product Marketing, Sales, and Product Management, support deal teams, conduct user research, and evangelize company messaging through events, customer engagements, and webinars.

Lead product marketing strategy for a cybersecurity services and solutions portfolio. Responsibilities include developing go-to-market plans, positioning offerings, overseeing content and thought leadership, conducting competitive analysis, enabling sales, partnering with executives, and building a high-performing product marketing team. The role requires deep cybersecurity expertise, strong executive communication, experience launching differentiated services, and responsibility for budget, hiring, coaching, and performance management.

Leads joint marketing strategy and execution with AWS and AI/ISV partners, driving demand, pipeline, customer adoption, co-marketing campaigns, events, content, product launches, and customer proof points. Manages marketing development funds, partner budgets, governance, ROI reporting, and scalable regional campaign programs while aligning product marketing, partner management, solution architecture, and regional marketing teams.