Top Senior Marketing Jobs in Rochester, NY

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

The Senior Product Marketing Manager will lead AI observability narrative, market positioning, GTM strategies, and sales enablement to shape the market understanding of the infrastructure supporting AI reliability.

The Director of Developer Relations & Technical Content will lead a team to expand Acquia and Drupal's reach, engaging digital leaders and marketing technologists through content, community, and evangelism.

Own positioning, messaging, launches, and feature-release support for Acquia Source (CMS and DAM). Translate product capabilities into buyer-focused sales assets and proof points, maintain competitive coverage, partner with evangelism and demand-gen teams, and present demos publicly. Operate with an AI-first approach to strategy and execution.

Lead end-to-end product marketing for Acquia's Platform and Drupal offering targeting technical buyers (CTO/CIO/CISO). Own positioning, messaging, competitive GTM, launches, sales plays, and TCO tools. Manage a Product Marketing Manager, partner with Drupal evangelists, Sales Enablement, Product, and Demand Gen to drive strategy, content, demos, and data-driven programs that win displacement deals.

The Director of Product Marketing will lead the go-to-market strategy for Acquia Source, focusing on the launch, narrative, sales enablement, and commercial outcomes. Responsibilities include defining buyer journeys, positioning the product, enabling sales and partners, measuring success, and collaborating cross-functionally.

The Director of Marketplace Marketing - Amazon will lead advertising strategy for a $250M+ business, manage a team, and ensure budget efficiency while enhancing measurement capabilities across platforms.

Owner of end-to-end email programs driving pipeline: design and optimize multi-touch nurtures, execute batch campaigns, manage paid email/newsletter placements, support paid ads and ABM retargeting, ensure compliance, build dashboards, and report performance to leadership while coordinating cross-functionally with content, demand gen, sales, and field marketing.

Lead lifecycle strategy and execution for Superhuman Mail, building 0->1 and scalable programs across onboarding, activation, engagement, cross-sell, retention, and win-back. Establish segmentation, experimentation, and KPI frameworks; design email and in-product messaging; run A/B and holdout tests; and partner cross-functionally with Product, Data, PMM, and Marketing Ops to drive growth.

Lead product marketing for Runpod's AI infrastructure platform: define positioning and messaging, run launches, own competitive intelligence and sales enablement, create technical long-form content, build AI-assisted content workflows, conduct customer research, and align GTM across product, marketing, and sales to drive awareness, adoption, and revenue.

Lead and execute marketing operations: build systems and workflows across HubSpot, Salesforce, Webflow, analytics and attribution; ensure clean campaign tracking, lead routing, PQL/MQL definitions, funnel and revenue reporting; run QA, documentation, and cross-functional rhythms with RevOps, Sales, Finance, Product, and Data to provide decision-ready marketing measurement.

Manage end-to-end production and execution of multi-channel paid media campaigns, coordinate agencies and internal teams, oversee website and landing page operations, handle asset formatting/trafficking/versioning, and build process, workflow, automation, and AI-driven optimizations to improve campaign speed, accuracy, and scalability.

Build and maintain GTM automation, data modeling, and integrations across SFDC, Marketo, Clay, and Snowflake. Develop predictive scoring models, optimize automated outreach and lifecycle workflows, manage automation cost efficiency (LLM and enrichment usage), and partner with marketing, sales, partnerships, and revenue ops to translate business needs into scalable technical solutions and documentation.

The Senior Manager, Marketing Analytics will lead AI-driven marketing analytics, develop performance metrics, and collaborate across teams to enhance data-driven decision-making.

Own product marketing as a senior individual contributor: define positioning and messaging for the AI platform, create sales enablement assets, run product launches end-to-end, build the PMM operating system, and translate customer and competitive insight into revenue-driving materials.

Lead execution of social media, PR, and internal communications. Manage community engagement, social listening, content publishing, KPI tracking, byline and award submissions, employee advocacy, and executive updates. Collaborate with cross-functional teams and PR agency, maintain brand consistency, and introduce AI-driven communications efficiencies.

Lead product positioning, go-to-market strategy, and launch execution for B2C and B2B products. Build the product marketing function (frameworks, processes, playbooks), synthesize customer and market insights, define messaging and naming, drive cross-functional alignment, and measure launch impact to improve adoption, engagement, and conversion.

Own end-to-end lifecycle marketing for assigned channels (email, push, SMS): design multi-step journeys in Iterable, execute experiments with holdouts, troubleshoot delivery and performance issues, build attribution dashboards, lead creative strategy and briefs, integrate AI to accelerate work, and present results to senior leadership to drive measurable performance improvements.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

The Senior Marketing Operations Manager will oversee the implementation of AI in marketing processes, manage AI projects, design governance frameworks, and foster adoption of AI capabilities across teams.

Lead content strategy and execution across marketing, sales enablement, and partner education. Own SEO/AEO, editorial calendar, content-to-pipeline attribution, HubSpot email programs, social and webinar strategy, sales collateral, and customer testimonials while collaborating with cross-functional teams and a design agency.

The Sr. Partner Marketing Manager will develop and execute marketing campaigns for partners, drive revenue growth, and enhance partner communication and enablement, ensuring alignment with company objectives.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.