Top Senior Marketing Jobs in Rochester, NY

Lead product marketing strategy, conduct market research, create product messaging, coordinate product launches, and collaborate with cross-functional teams to drive growth.

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

The role involves developing product messaging, executing go-to-market strategies, producing content, conducting market research, and enabling sales teams for industry solutions.

The Technical Product Marketing Manager develops go-to-market strategies, creates sales enablement tools, and optimizes website content to support product messaging and customer engagement in technology solutions.

Lead performance marketing for Paid Social, Display, and Video channels, managing a team and driving growth through data-driven strategies and creative testing.

The Sr. Director of Integrated Marketing at GoodRx leads cross-functional teams to drive go-to-market strategies and marketing campaigns, overseeing product launches, mentoring a marketing team, and ensuring effective campaign execution.

The Sr. B2B Growth Marketing Manager will develop B2B marketing strategies, execute demand generation programs, manage campaigns, and enhance lead generation across multiple channels for GoodRx, impacting revenue growth.

The Senior Marketing Specialist will lead marketing strategies and campaigns with technology partners, creating joint value propositions and demand generation initiatives to enhance market growth and drive awareness.

The Director of Product Marketing will lead positioning, evolve the GTM strategy, drive AI-driven marketing, and manage a team of product marketers at Zapier.

The Director of Marketing Technology will manage the marketing tech stack, data governance, and AI implementation, driving technology adoption and data integration while ensuring platforms deliver measurable value.

This role involves building and executing a strategic content marketing plan, managing content creation across various formats, and enhancing visibility and engagement through targeted distribution channels while leveraging AI technologies to optimize production and performance.

Lead product marketing for Coinbase Prime & Markets institutional products (spot, derivatives, margin, execution). Own positioning, GTM launches, enablement, client communications, and cross-functional alignment to drive institutional adoption across regulated regions.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Lead AI adoption and workflow redesign in Toast's marketing team, focusing on change management, governance, and measurable transformation programs.

Lead and optimize the parent and provider lifecycle journeys, manage referral programs, build tracking systems, and harness HubSpot for marketing automation.

The Director of Community & Customer Marketing will create and manage customer engagement strategies, build communities, and establish customer advocacy programs aimed at enhancing customer experience and driving revenue growth.

As Revenue Marketing Manager, you will design and execute campaigns to drive new business, manage ABM strategies, support sales, and optimize performance using AI and data insights.

Drive partner marketing strategy and execution, collaborating with sales teams to create integrated marketing plans and measure success. Maintain relationships with partners and align marketing programs with revenue objectives, while managing budgets and achieving quarterly targets.

The Senior Director of PLG Marketing drives marketing strategies to enhance self-serve revenue, focusing on user acquisition, retention, and lifecycle marketing while managing teams and analytics.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead regional field marketing across North America by developing strategy, executing multi-channel campaigns (events, webinars, ABM, digital), enabling sales, managing events, tracking performance, and collaborating cross-functionally to drive pipeline, customer engagement, and brand awareness.

Own and scale Headway's SEM program across Google and Microsoft Ads, driving campaign architecture, bidding, budget allocation, and performance toward $50M+ annual spend. Design incrementality measurement (geo-lift, holdouts, MMM), partner with Engineering and Data Science on tracking and attribution, optimize post-click conversion with Product, and leverage AI agents to automate keyword expansion, ad copy, and bid signals.

Own payer-facing clinical value narrative: translate Headway's clinical and network data into evidence-backed stories, build competitive intelligence for payers, and equip sales/BD with data, messaging, and materials to win payer partnerships.

The Director of Product Marketing will lead the marketing strategy for AI-driven application modernization, develop messaging, drive demand generation, and collaborate with partners to enhance product visibility and sales.