Top Senior Marketing Jobs in Rochester, NY

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

Lead integrated B2B demand generation and account-based marketing campaigns targeting enterprise law firms and insurance organizations. Develop multichannel programs across email, webinars, content syndication, partnerships, and events to generate qualified leads, build pipeline, and support revenue growth. Collaborate with Marketing, Sales, Product Marketing, vendors, and leadership; establish KPIs; analyze campaign performance; report insights; and optimize marketing investments and tactics.

Own Mural’s paid marketing program across search, social, video, and display. Manage strategy, budget, execution, experimentation, measurement, agency partners, and reporting across the full funnel. Drive self-serve acquisition and sales-assisted demand by partnering with Product, Marketing, Sales, RevOps, Data, and Web teams. Expand campaigns into new regions and languages while using attribution, incrementality testing, and AI-enabled workflows to improve growth efficiency.

Owns paid media strategy across search, social, and programmatic channels; manages budgets, agencies, testing roadmaps, funnel analytics, attribution, incrementality, and performance reporting. The role translates complex marketing data into recommendations for channel mix, budget allocation, and revenue growth, while partnering with cross-functional teams and senior leadership.

Build and deploy AI-powered marketing workflows across campaign planning, content, demand generation, paid media, events, and lifecycle marketing. Integrate LLMs, workflow automation tools, APIs, and low-code platforms to improve marketer productivity. Create automated cross-channel reporting pipelines, AI-assisted lead scoring, and reusable self-service tools. Evaluate and operationalize marketing AI solutions while partnering with data, brand, content, product marketing, paid, and events teams.

Leads global partner and ecosystem marketing programs across consulting partners, systems integrators, hyperscalers, VARs, and technology partners. Develops integrated campaigns, messaging, activation toolkits, partner go-to-market plans, and demand-generation initiatives. Coordinates regional and cross-functional teams, manages partner planning and MDF investments, and tracks partner-influenced pipeline, engagement, attribution, and marketing effectiveness. Provides team workload prioritization, goal setting, and development planning.

Lead strategy and end-to-end execution for high-profile B2B, executive, proprietary, internal, and third-party industry events. Manage executive hospitality, sponsorship activations, budgets exceeding $300,000, vendors, onsite delivery, cross-functional coordination, and post-event reporting. Partner with Marketing, Sales, GTM, Creative, and executive leadership to strengthen client relationships, increase brand awareness, and support business growth. This remote role requires approximately 20–30% travel, with preference for Chicago-based candidates.

Own DeepJudge’s North American field marketing strategy and programs, including conferences, executive events, customer experiences, partner activations, account-based initiatives, and integrated campaigns. Partner with Sales, Customer Success, Product Marketing, Content, and Operations to execute programs, manage budgets and vendors, measure pipeline impact and ROI, and scale successful playbooks across markets.

Lead product marketing and go-to-market execution for a B2B SaaS company. Own the campaign calendar across US, DACH, and UK markets; coordinate product launches, events, content, community, and social media; manage agency partnerships; and lead a team of four. Collaborate with Product, Sales, and Support to improve positioning, campaign performance, customer engagement, and MQL generation.

Own Airbnb’s organic growth strategy across SEO, AEO, and GEO. Lead technical SEO, content roadmaps, AI search visibility, cross-functional implementation, experimentation, and measurement. Analyze crawl, search, log, and conversion data using SQL; build attribution frameworks and dashboards; improve AI understanding and citations; and communicate organic channel impact to senior leaders. The role also develops scalable SEO programs and high-performing teams across product, engineering, content, and data science.

Own PatientFi’s expansion into new healthcare verticals through end-to-end go-to-market strategy, multi-channel campaigns, provider acquisition, and strategic partnerships. Develop launch plans, negotiate partner agreements, manage co-marketing programs, analyze performance, and present recommendations to leadership. Lead cross-functional initiatives across Sales, Marketing, Product, and Operations while identifying growth opportunities and scaling successful pilots.

Senior Product Marketing Manager role at Reveal Technology, a defense and national security software startup. The posting provides minimal responsibility and qualification details, but the position will support marketing for products serving defense, security, and public safety missions. Compensation includes salary, commission, and equity, with benefits including healthcare, retirement matching, paid time off, and a home office stipend.

Leads Aline’s creative output, digital experience, marketing technology, website, and AI adoption. Oversees brand and campaign creative, marketing automation, Salesforce integrations, web development, SEO/AEO, conversion optimization, multimedia production, internal teams, and agencies. The role improves marketing velocity, system efficiency, data quality, brand consistency, and pipeline conversion while setting standards for responsible AI use and high-quality creative execution.

Own Aline’s corporate marketing strategy, brand narrative, public relations, analyst relationships, SEO and AEO, organic social presence, executive thought leadership, awards, and industry events. The role builds market visibility and category leadership while partnering with Product, Sales, Customer Success, and Marketing Operations to strengthen brand awareness, engagement, pipeline contribution, and customer relationships.

Own and scale the B2B account-based marketing strategy for improveit 360. Responsibilities include target-account selection and tiering, buying committee engagement, intent and personalization programs, Sales alignment, MQA funnel ownership, ABM technology strategy, performance measurement, and roadmap development. The role partners closely with Sales, RevOps, Marketing Operations, Paid Media, Content, Product Marketing, and Events to drive account engagement, pipeline, and revenue.

Leads strategy, planning, execution, and optimization for B2B user summits, trade shows, and field events. Owns event portfolios, budgets, vendors, logistics, onsite production, cross-functional coordination, lead capture, sales follow-up, and pipeline measurement. Develops scalable event playbooks and processes while guiding team members, contractors, and agencies. Requires extensive B2B event marketing experience, strong project and budget management, revenue focus, stakeholder influence, and travel for events.

Leads Fetch’s B2B Marketing function, overseeing positioning, vertical marketing, content, thought leadership, events, demand generation, SMB marketing, and sales enablement. Builds scalable marketing programs that increase partner awareness, qualified demand, pipeline, and commercial growth. Sets strategy, manages investments and performance frameworks, partners cross-functionally with Sales, Product, Communications, and Brand, and develops a high-performing marketing team.

Lead Newcode’s growth marketing strategy and execution across demand generation, content, campaigns, digital channels, events, SEO, email, brand positioning, and analytics. Develop messaging for legal technology audiences, generate qualified leads, optimize conversion and pipeline performance, and report marketing KPIs to leadership. The role requires hands-on ownership in a fast-moving startup and regular travel to conferences, client meetings, and team events.

Leads Claravine’s marketing function, category narrative, thought leadership, enterprise demand generation, pipeline contribution, product marketing, content strategy, analyst relations, and customer advocacy. Owns positioning, ABM, sales enablement, marketing budget and P&L, reporting, and team development. The role requires executive-level engagement with enterprise marketing buyers, ownership of revenue outcomes, and experience building lean, AI-enabled B2B SaaS marketing organizations.

Own the company’s demand generation strategy and marketing contribution to pipeline. Responsibilities include selecting target markets and channels, managing campaigns and account-based programs, partnering with AWS and technology partners, creating thought leadership and case studies, running events, managing marketing tools, and reporting on performance. The role requires hands-on B2B marketing leadership focused on measurable pipeline and revenue impact.

Own Slide’s digital marketing engine across lifecycle email, social, website, paid campaigns, events, webinars, and CRM. Build multi-channel campaigns, landing pages, and conversion paths; manage CMS updates, SEO, database hygiene, workflows, reporting, and LinkedIn publishing. Use funnel metrics to improve lead generation and booked demos while partnering with Events, Product, RevOps, Sales, developers, and agencies.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, market strategy, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling value propositions, lead cross-functional go-to-market execution, use customer and competitive intelligence to guide decisions, and measure impact across pipeline, trials, conversion, adoption, and revenue. Apply AI tools to improve product marketing efficiency and scale.

Own and build the full growth marketing function for a B2B software company. Develop strategy, KPIs, account-based marketing, events, pipeline channels, brand presence, and customer acquisition programs. Manage a substantial marketing budget and funnel economics from acquisition cost through return on spend and revenue contribution. Partner with sales and executives on enterprise sales cycles while initially working as a hands-on individual contributor with potential for broader marketing leadership.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Leads global paid media and performance marketing strategy across digital, television, audio, social, and third-party channels. Oversees a $13M+ budget, donor acquisition and retention, attribution, testing, audience segmentation, campaign optimization, and social media programs across more than 100 accounts. Builds multi-year growth strategies, manages external partners, collaborates cross-functionally, and leads a growing marketing team.