Top Senior Marketing Jobs in Rochester, NY

Own lifecycle marketing strategy and execution across email, SMS, direct mail, landing pages, and employer channels. Build and optimize member journeys from awareness through retention, manage segmentation and personalization, run experiments, measure campaign performance, ensure compliant communications, and coordinate client launches and external partners. Translate complex healthcare topics into clear member communications while collaborating cross-functionally to improve activation, engagement, conversion, and retention.

Leads digital fundraising and Advancement marketing strategy for higher education clients. Partners with business development, creative, analytics, and delivery teams to design integrated campaigns across paid media and emerging channels. Advises institutions on donor acquisition, alumni engagement, campaign communications, segmentation, messaging, and digital donor journeys. Develops proposals, presentations, training, thought leadership, and strategic frameworks while advising senior leaders and shaping EAB’s market offerings.

Own Kaseya’s cross-portfolio platform narrative and marketing strategy for strategic and enterprise accounts. Lead positioning, ROI proof points, competitive intelligence, account-based marketing, executive presentations, analyst relations, events, and external thought leadership. Translate market insights into product, pricing, and packaging recommendations while building a small team and influencing product, sales, communications, and demand-generation partners.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Own marketing campaign operations, including email, webinar, and event execution; maintain Salesforce and Customer.io data quality; administer marketing automation and workflow tools; build Liquid-based email modules; manage lead routing and cross-system data synchronization; support reporting and dashboards; and improve attribution and operational processes. Partner with growth, sales, and revenue operations teams to drive accurate, scalable campaign execution and pipeline growth.

Own the global partner marketing strategy for ReversingLabs, developing joint campaigns, co-branded assets, demand-generation programs, and partner enablement across global regions. Manage MDF and co-op funding, measure partner-sourced and partner-influenced pipeline, and report program returns. Collaborate with field marketing, sales, alliances, technology partners, hyperscalers, and distributors to build scalable campaigns and strengthen partner revenue contribution.

Executes and optimizes paid search, SEO, social, display, and remarketing campaigns to drive lead generation and business growth. Manages budgets, targeting, bidding, keywords, testing, reporting, and technical SEO initiatives. Evaluates emerging AEO and AI-powered search opportunities, supports data integrations and governance, and collaborates with internal teams and external partners. Requires strong experience with digital marketing platforms, analytics tools, and large paid media budgets.

Own and optimize lifecycle marketing campaigns across email, push, in-app, and SMS channels for Acorns and Acorns Early. Build segmented, personalized journeys in Braze, develop creative briefs, configure experiments, analyze performance, and recommend improvements. Partner with Creative, Data, Product, Legal, and Compliance teams while ensuring campaign quality, governance, and regulatory adherence. Use HTML, Liquid, and AI tools to improve personalization, QA, and workflow efficiency.

Own the lifecycle marketing strategy across email, SMS, push, and in-app channels to increase customer lifetime value. Lead segmentation, onboarding and first-payment journeys, contact strategy, experimentation with holdouts, and performance measurement. Partner with product, creative, operations, analytics, servicing, legal, and compliance teams to deliver compliant customer programs and optimize incremental impact.

Develop and execute provider marketing strategies for electronic prior authorization solutions. Translate product, customer, workflow, and market insights into audience segmentation, positioning, messaging, campaigns, educational content, and adoption plans. Collaborate with Product, Research, Analytics, Sales, Digital, Brand, Legal, and Compliance teams to improve activation, engagement, and repeat usage. Use customer feedback, performance data, testing, and AI-enabled tools to optimize marketing effectiveness and provider experiences.

Lead Nebius’s enterprise product marketing strategy for its AI cloud platform. Own enterprise positioning, messaging, go-to-market planning, customer journeys, ABM programs, competitive strategy, content, analyst narratives, and sales enablement. Build business cases addressing TCO, security, compliance, sovereignty, reliability, and vendor lock-in. Partner with product, engineering, sales, partnerships, and executives, while mentoring product marketers and measuring impact through pipeline, win rates, field adoption, and revenue outcomes.

Leads A-LIGN’s corporate marketing function across brand strategy, corporate communications, public relations, executive visibility, creative design, and reputation management. Builds and develops multidisciplinary teams, manages agencies and budgets, governs global messaging and visual identity, oversees campaigns and thought leadership, and uses AI-enabled tools and self-service workflows to scale creative delivery. Partners with executive leadership and cross-functional teams to connect brand investment with measurable business outcomes.

Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.

Leads product marketing strategy and execution across launches, positioning, messaging, lifecycle adoption, sales enablement, customer research, competitive intelligence, and go-to-market operations. Partners cross-functionally with Product, Sales, Solutions Engineering, Customer Success, and Marketing to influence product strategy, improve adoption, measure performance, and support revenue growth.

Own product positioning, messaging, launches, sales enablement, competitive intelligence, market research, and analyst relations for SecurityScorecard’s cybersecurity platform. Partner cross-functionally with Product, Sales, Customer Success, Demand Generation, and Content to translate cyber risk capabilities into compelling buyer narratives, support go-to-market execution, train sellers, and measure marketing impact through launch, pipeline, adoption, and win-rate KPIs.

Lead product marketing for Foley’s SaaS platform, owning positioning, messaging, pricing, packaging, launches, product training, competitive insights, and AI commercialization. Build repeatable marketing processes, enable Sales and Customer Success, measure outcomes, and influence cross-functional decisions through customer and market evidence. The role is primarily remote within approved US states, with occasional office visits for collaboration, training, and events.

Own LanceDB’s marketing operations systems, data, lead management, routing, scoring, attribution, campaign execution, event operations, and pipeline reporting. Build an open-source qualified lead program using product and community signals, maintain data hygiene and governance, support ABM infrastructure, and improve marketing workflows with AI and automation. This senior, hands-on role partners with Sales, RevOps, Product, Engineering, and company leadership to establish scalable marketing processes from the ground up.

Own end-to-end demand generation through content strategy, editorial planning, newsletters, webinars, executive thought leadership, earned media, lifecycle marketing, and brand building. Create and repurpose content across channels, manage HubSpot nurture programs, measure performance, support acquired brands, and build community relationships. The role partners with sales, executives, subject matter experts, and accessibility resources while developing scalable marketing systems for complex, regulated B2B audiences.

Manage B2B lifecycle marketing across email (HubSpot), webinar marketing, organic social, and podcast production. Build segmentation, automation, content calendars, analytics and growth strategies to increase audience engagement and customer retention. Coordinate with founders, marketing, sales, and customer success to translate insights into campaigns and content.

Build and manage Krisp’s global partner marketing program across distributors, BPOs, CCaaS platforms, CX providers, and system integrators. Develop partner positioning, co-marketing campaigns, enablement materials, events, customer stories, and brand governance programs. Secure partner funding, coordinate CRM attribution and reporting, and generate measurable partner-sourced and partner-influenced pipeline. Collaborate across Partnerships, Sales, Product Marketing, Communications, and Revenue Operations while scaling programs globally.

Lead omnichannel demand generation to produce large volumes of first-party intent from SDR Leaders, RevOps, and Demand Gen. Use AI-first tools and programmatic channels (content, ads, events, SEO) to drive scored signals, measure incrementality, pilot the product, and collaborate with sales. Accept co-founder equity-first compensation; West Coast proximity preferred.

Leads go-to-market strategy and product marketing for emerging AI products in the defense market. Responsibilities include positioning, messaging, launch planning, technical content, demonstrations, market research, competitive analysis, product evangelism, and cross-functional collaboration with Product, Engineering, Growth, and executive teams. The role translates complex technical capabilities into customer value and supports product adoption in new or undefined markets.

Leads technical product marketing strategy for UDS Fleet, including positioning, messaging, go-to-market planning, launches, adoption, market research, competitive analysis, technical content, demonstrations, and sales enablement. Partners with Product, Engineering, Growth, and leadership to communicate the value of edge, distributed, and secure software deployment capabilities across defense environments. Serves as a product evangelist and translates complex technical concepts into customer-focused narratives.

Leads integrated marketing strategy across campaigns, thought leadership, digital channels, demand generation, events, account-based marketing, and sales enablement. Develops multichannel campaigns and client-focused content, directs segmentation and targeting, partners with executives and sales teams, uses AI to improve workflows, and analyzes HubSpot, Salesforce, and campaign data to optimize engagement, qualified leads, opportunities, and funnel progression.

Leads global marketing execution across regions, driving demand generation, pipeline contribution, go-to-market programs, partner marketing, and brand consistency. Manages and mentors regional marketing directors, coordinates campaigns with sales and alliance teams, oversees AWS, Salesforce, Anthropic, and other partner programs, and reports execution performance to executive leadership. The role emphasizes hands-on operational discipline, campaign delivery, event support, budget tracking, regional alignment, and measurable marketing results.