Top Senior Marketing Jobs in Rochester, NY

Lead strategy, execution, and performance management for paid digital channels (Paid Social, Search, Affiliates). Own budgets, tooling, and channel testing; analyze performance, optimize toward KPIs, partner with Creative, Analytics, MarTech, AdTech and external partners, and scale data-driven acquisition tactics.

Own and execute demand strategy for a program area: build integrated multi-channel programs, run experiments, optimize campaigns, manage budgets and vendors, align cross-functional teams, and report on pipeline and revenue impact.

Lead positioning and messaging for all active and pipeline programs, run a voice-of-customer research practice, synthesize qualitative and quantitative insights, direct copy and messaging frameworks, partner cross-functionally with Growth and Product, and manage the Product Communications Manager to ensure consistent, data-informed positioning.

The Senior Commercial Bid and Content Marketing Manager is responsible for developing client-facing materials, overseeing content marketing, and collaborating with various teams to drive business growth.

Lead performance marketing for owned channels to drive pipeline and revenue. Own strategy and execution for lifecycle, segmentation, CRM programs, and full-funnel campaigns. Partner with Sales, Product, Creative and Analytics to improve MQL/SQL definitions, attribution, cohort analysis, and conversion. Manage budgets, forecasts, experimentation, and a small demand-gen team to optimize funnel velocity, cross-sell penetration, and measurable revenue outcomes.

Lead and grow a product marketing function for Prolific's human data platform. Own positioning, messaging, launches, packaging, and go-to-market strategy; manage three PMMs; align Product, Sales, and vertical marketing; run market and competitive research and build sales enablement.

The Senior Manager, Growth Marketing at EdSights will build and execute demand generation programs, optimize multi-channel campaigns, analyze performance data, and collaborate with Sales to drive pipeline and revenue growth.

Lead integrated marketing programs across prospects and customers, owning program planning, website governance, customer lifecycle foundations, sales activation coordination, and funnel/reporting visibility. Partner with demand gen, product marketing, sales, revenue ops, and client success to align campaigns, content, and measurement to drive engagement, conversion, and customer advocacy.

Lead product marketing for Pacvue: define positioning and messaging, develop go-to-market strategies and launches, perform market and competitive analysis, create customer segmentation and personas, collaborate cross-functionally, and produce sales enablement materials to drive product adoption and revenue growth.

Contract fractional Growth Marketing Lead to build and execute a multichannel demand engine (paid, SEO, website conversion, email, events, partners, ABM). Translate revenue targets into channel plans, run experiments, improve HubSpot/CRM attribution and workflows, and deliver measurable marketing-sourced pipeline and ROI. Provide audits, 90-day plan, campaign calendar, reporting, and AI-enabled marketing workflows. Up to 25 hours/week at $100/hr.

Lead digital marketing and web strategy to drive pipeline growth and customer engagement through integrated digital programs and optimize performance across various channels.

Lead end-to-end marketing for a category-defining AI enterprise platform: GTM strategy, demand generation, ABM, positioning, content, events, marketing ops, and team building to drive high-ACV pipeline and revenue influence.

Lead and own Midi Health’s paid acquisition and full-funnel media strategy, building an AI-native performance system to optimize CAC and LTV:CAC across dual motions (clinical care and consumer product). Manage budget/P&L, agency ecosystem, creative-performance feedback loops, audience strategy, and a team of growth specialists while communicating results to executives and the board.

Lead a demand-marketing team to plan and execute integrated multi-channel campaigns that drive awareness, engagement, and pipeline. Partner with Sales, GTM, and Revenue Operations to align campaigns to priorities, track performance, optimize programs, and activate thought leadership content and events. Hire, coach, and develop marketers while improving processes, measurement, and campaign scalability.

Lead partner integration messaging and go-to-market for technology integrations. Build launch playbooks, craft content and co-marketing assets, enable partners and internal teams, drive integration adoption, identify case studies, and coordinate with Product, Partnerships, CS, and Marketing to amplify "better together" stories.

Lead mid-market and enterprise product marketing: own end-to-end product launches, build positioning and competitive strategy, create field enablement to accelerate deals and retention, and partner with sales, product, customer success, and demand gen to drive segment growth.

Lead product marketing for Business Development to drive referral demand from primary care, health systems, and partners. Own positioning, messaging, persona development, sales collateral, and campaign briefs. Partner closely with sales, demand-generation, and clinician recruiting; embed in field and maintain competitive intelligence and lifecycle strategies to measure and optimize performance.

Own end-to-end lifecycle marketing for subscription products across email, SMS, push, and in-product messaging. Design segmentation-driven journeys, build automated onboarding/engagement/retention/win-back/referral flows, run A/B tests, use AI to scale copy and analysis, and partner with Product, Data, Engineering, and Customer Success to translate complex genomic insights into clear consumer-facing messaging and measure lifecycle performance.

Lead go-to-market strategy and execution for Jane's AI-powered platform products, drive pricing and packaging, develop positioning and messaging, run cross-functional launches, translate customer insights into product direction, and represent the company at industry events to drive adoption and revenue.

The CMCO at Terrabis drives revenue through marketing and commerce, overseeing strategies for brand growth, customer acquisition, and eCommerce performance while integrating digital and retail experiences.

Lead client account teams to translate strategy into high-quality execution across channels (email, SEO, content, paid media, HubSpot/RevOps). Manage client relationships, coordinate project managers and specialists, monitor performance, surface insights and risks, and drive client retention and measurable results.

Lead the product-led growth marketing strategy, optimize acquisition, manage a high-performing team, and integrate AI into growth workflows.

Lead product marketing for a multi-product B2B/SaaS portfolio: positioning, GTM strategy, launches, sales enablement, messaging, and cross-functional alignment with Product, Sales, Demand Gen, and Client Success. Own written assets, gather market and competitive insights, and bring cohesion to products shaped by acquisitions while acting as an internal and external product advocate.

As VP Product Marketing, you will own product positioning, enhance sales outcomes, drive customer advocacy, execute GTM strategies, and build a marketing team.

The Lifecycle Marketing Lead will oversee lifecycle campaigns, manage a team, drive strategy, use AI for efficiency, and build strong cross-functional partnerships to optimize customer engagement and retention.