Top Senior Marketing Jobs in Rochester, NY

Own marketing operations, enterprise B2B attribution, campaign and event tracking, lifecycle triggers, and marketing data alignment. Build the infrastructure connecting campaigns, website activity, in-app messaging, pipeline, and revenue. Lead automation and AI agent development to replace manual execution across demand generation and product marketing while operating initially as a team of one.

Leads product positioning, messaging, customer and market research, competitive analysis, business cases, roadmaps, validation pilots, and go-to-market strategies. Partners with product, sales, customer success, and marketing teams to launch products, drive adoption, and optimize performance using metrics such as usage, NPS, ARPU, LTV, and donor consistency.

Own product marketing for WEKA’s AI inference business, defining positioning, messaging, use cases, competitive differentiation, and economic value. Partner with Product, Engineering, Sales, customers, and cloud providers to validate market opportunities, recruit design partners, create proof and content, launch capabilities, and build repeatable sales enablement. The role requires deep understanding of AI infrastructure and inference economics, strong storytelling, and hands-on execution in an evolving early-stage market.

Own the marketing operations and analytics strategy, including HubSpot administration, data governance, integrations, lead routing, campaign tracking, attribution, segmentation, and executive dashboards. Partner with IT and sales to connect marketing activity to pipeline and revenue. Evaluate marketing technology, improve data quality, and establish scalable QA and execution standards.

Own Neuroscale’s performance and growth marketing engine from the ground up. Manage paid acquisition, creative testing, landing pages, conversion optimization, attribution, funnel instrumentation, experimentation, audience discovery, and early product-led growth initiatives. Personally connect media spend to qualified pipeline, ARR, CAC, and payback. Partner with founders, Product, Design, Sales, and Revenue Operations while building scalable growth systems, automation, and documented playbooks.

Own the B2B lead-generation funnel from acquisition through conversion, setting growth strategy and managing paid, owned, CRM, and lifecycle marketing. Lead campaign optimization, budgeting, A/B testing, audience segmentation, and funnel handoffs with Sales and Product. Partner with Finance, RevOps, Account Management, and Analytics to forecast pipeline, improve retention, connect marketing spend to revenue, and report performance using Salesforce, GA4, GTM, and Looker Studio.

Own and scale full-funnel growth marketing for a telehealth brand. Responsibilities include paid acquisition across Meta and Google, conversion rate optimization, website experimentation, performance reporting, funnel analysis, and developing revenue-focused growth strategies. The role requires hands-on channel execution, analytical decision-making, cross-functional collaboration, and operating independently in an ambiguous, remote environment.

Leads integrated marketing for Totara’s US Public Sector business across Federal and SLED markets. Owns events, communications, email, partnerships, sponsorships, content, web strategy, paid campaigns, account-based marketing, and campaign coordination. Partners with sales and demand generation to build awareness, engage public-sector audiences, generate qualified pipeline, and measure campaign performance. The role is fully remote for US-based applicants, requires US citizenship and a background check, and may involve travel.

Leads and coaches a product marketing team while owning go-to-market strategy, positioning, messaging, market research, persona development, competitive intelligence, and sales enablement for Benevity’s enterprise platform. Partners with Product, Sales, Customer Success, Content, Website, and Demand Generation teams to align strategy, deliver customer insights, support launches, and strengthen the buyer journey.

Own the end-to-end customer lifecycle for WanderOS, developing automated email, in-app, and SMS campaigns that drive onboarding, activation, engagement, expansion, retention, and win-back. Segment and personalize messaging, conduct A/B tests, build KPI dashboards, and optimize the lifecycle marketing technology stack. Partner cross-functionally with Product, Sales, Customer Success, and Growth Marketing to improve activation, retention, expansion revenue, churn, and customer lifetime value.

Own WanderOS’s growth marketing strategy across paid acquisition, SEO, partnerships, referrals, landing pages, conversion funnels, and performance budgets. Run experiments to improve CAC, conversion rates, qualified pipeline, and customer growth. Develop messaging and creative, build KPI dashboards, manage the growth technology stack, and collaborate with Product, Sales, and Lifecycle Marketing.

Own go-to-market strategy, positioning, messaging, launches, sales enablement, competitive intelligence, and customer research for Juniper Square’s fund administration business. Partner closely with Sales, Product, Customer Success, and Growth Marketing to accelerate pipeline, upsell, cross-sell, and adoption. Maintain expertise on fund administration buyers, experts, reference clients, and market dynamics while using AI tools to improve research and content production.

Leads performance marketing strategy, a $20M+ annual media budget, and a team across paid social, creator, influencer, direct mail, affiliate, and emerging acquisition channels. Responsibilities include optimizing full-funnel campaigns, analyzing customer and financial metrics, designing experiments, forecasting performance, managing agencies and vendors, and partnering cross-functionally to drive scalable customer acquisition and revenue growth.

Own and scale lifecycle marketing programs across Docker’s Container and AI products. Build email and in-product campaigns, automate PQL and renewal motions, validate audiences and usage signals, manage suppressions, perform QA, monitor launches, troubleshoot data issues, translate technical signals into messaging, and operationalize reporting. Partner with data, sales, renewals, design, and agency teams while sequencing priorities into a scalable lifecycle roadmap.

Lead product marketing strategy for Cents’ growing software product suite. Responsibilities include audience research, ideal customer profile definition, go-to-market planning, product positioning and messaging, launch management, sales and customer success enablement, and competitive intelligence. The role partners closely with the VP of Marketing and product team while building marketing systems and leading strategic initiatives.

Leads brand partnership marketing strategy, sponsorship development, and end-to-end activation programs across live events and marketing initiatives. Oversees partner relationships, earned media, customer acquisition, go-to-market alignment, budgets, performance measurement, and ROI reporting. Collaborates cross-functionally with brand, creative, social, analytics, communications, and agency teams while coaching a team and presenting recommendations to senior leadership.

Lead end-to-end email and SMS marketing campaigns, including strategy, template development, segmentation, deployment, compliance, A/B testing, and performance analysis. Use Salesforce Marketing Cloud and Attentive to create personalized, data-driven messaging. Coordinate with content, design, and marketing teams, manage campaign timelines and KPIs, support channel integrations, and present insights to stakeholders while improving engagement and conversions.

Leads email and SMS marketing strategy, campaign execution, segmentation, automation, compliance, analytics, and performance optimization. Manages and mentors marketing strategists and specialists while collaborating with content, design, IT, and marketing teams. Oversees Salesforce Marketing Cloud and Attentive campaigns, develops data-driven insights, improves workflows and engagement, and presents results to senior executives. Requires occasional travel to Nashville.

Lead product marketing for Stripe’s Revenue suite, including Billing, Invoicing, Tax, and Revenue Recognition. Develop product narratives, customer insights, go-to-market strategies, demand-generation partnerships, cross-product packages, sales enablement, and commercialization plans. Collaborate with Product, Engineering, Sales, Partnerships, and Marketing teams while using data to identify opportunities and communicate technical product benefits to business and finance audiences.

Own end-to-end product marketing for assigned Unity product areas and launches. Develop positioning, messaging, go-to-market plans, audience definitions, sales enablement, partner marketing, competitive intelligence, and developer-focused content. Measure launch performance and translate customer feedback into actionable insights. The role requires independent execution, strong technical writing, comfort with ambiguity, data literacy, and practical use of AI tools. Game production, developer-platform, AI/ML, partner marketing, and contract experience are advantageous.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Lead CatholicVote’s marketing presence across social media, grassroots advocacy campaigns, events, sponsorships, and field activations. Develop high-impact campaigns, oversee social and graphic design teams, manage vendor and partner relationships, and communicate with executive leadership. The role requires strong social strategy, event execution, team leadership, and alignment with Catholic culture and mission.

Leads senior-level, social-first strategy across influencer, community, earned, experiential, and owned channels. Translates cultural, qualitative, and quantitative insights into measurable client and business growth strategies; presents recommendations to executive stakeholders; leads pitches, RFPs, and expansion opportunities; mentors strategists; manages major workstreams; and collaborates across creative, talent, accounts, media, community, and measurement teams.

Leads global product marketing for PAYG phones, including positioning, portfolio strategy, launches, GTM execution, campaigns, digital acquisition, customer journey optimization, market intelligence, sales enablement, and cross-functional coordination. The role supports country teams and partners across emerging markets while optimizing marketing performance, customer adoption, usage, renewals, and revenue growth.

Oversee day-to-day client programs, manage influencer strategies, and coordinate campaigns while fostering client relationships and team development.