Paid Media, Manager

Posted 4 Hours Ago
8 Locations
Remote
Senior level
Information Technology
The Role
As the Paid Media Manager, you will lead the paid media program, manage a team, optimize marketing campaigns, and ensure alignment on strategic initiatives. You will analyze data to evaluate program effectiveness and drive initiatives for growth and revenue.
Summary Generated by Built In

We’re growing! Do not miss the opportunity to be a part of our global team as our Paid Media Manager.

About us:

At iVisa we believe that traveling should be simple. That’s why over 1 million travelers have chosen us to facilitate their passports, visas, and other travel documents. We are the easiest, fastest, and simplest solution in the market. Our company is growing 80% year on year. We know our biggest strength is our people and we’re looking for the right new team members to help propel our culture and achieve our goals. Above all else, we always have fun!

Are you passionate about paid ads? Do you like to debate the fine distinctions between tRoAS and tCPA? Do you have a track record of driving business impact through successful paid media campaigns? If so, don't miss the opportunity to join us as the leader for our fast-growing Paid Media team.

Why iVisa?

  • Collaborative, friendly, and diverse culture: We foster an inclusive and vibrant atmosphere, featuring a dynamic and international environment with flat hierarchies and exceptionally amiable colleagues.
  • Truly remote-first work environment: work from anywhere or everywhere - we encourage global travel.
  • Mental wellness sessions: Our sessions are led by certified psychologists to support your mental health.
  • Training Allowance: Access an outstanding learning platform to facilitate your professional growth.
  • Extended Family Leave policy: Our policy covers all birthing parents, non-birthing parents, and adopting parents.
  • Thrive in a highly tech-savvy company equipped with cutting-edge tools and the power to make a substantial impact.
  • Join us in our commitment to the planet and sustainability: For every iViser, we plant one tree, allowing you to contribute to our environmental initiatives.
  • Rest and Relaxation: We offer PTO for all employees and Unlimited PTO for managers and above.

As a Paid Media Manager, you'll be responsible for:

  • Lead our paid media program, and deliver against quarterly targets for revenue and gross profit
  • Hire, coach and mentor our team of paid media professionals, and coach team members to evolve from good processes to great.
  • Proactively work with cross-functional teams to drive strategic initiatives and ensure alignment on KPI’s and approach to budget allocation, spend and results management.
  • Be a key contributor in helping define the paid media creative strategy and identify opportunities for growth through creative, coordinate resources to deliver against creative requirements and ensure alignment with brand guidelines.
  • Own the platforms and partnerships necessary to deliver paid media at scale
  • Use strong business acumen to help prioritize business objectives
  • Monitor and analyze relevant data to evaluate program effectiveness and ROI, and continually make recommendations for optimization and growth.

What will make us choose you?

  • Minimum 5 years experience in digital marketing in fast-paced digital environments, with at least 2 years in roles managing a team of direct reports.
  • Demonstrated experience driving building and scaling paid campaigns across a portfolio of product offerings, which resulted in increased revenue or profitability.
  • Experience building and optimizing performance marketing campaigns, in a conversion-oriented environment, such as e-commerce, lead generation or similar.
  • Direct experience managing and deploying budgets of at least $20M annually.
  • Affinity for and experience with managing multiple direct reports, and in helping team members achieve their best work
  • Google Ads certification highly preferred. Google Analytics certification a plus.
  • Strong affinity for data and analytics, with the ability to decompose complex data sets into understandable levers to improve business performance.
  • A demonstrated willingness to experiment, fail fast, iterate, and succeed, with a track record of extracting concrete, actionable insights from test results.
  • Ability to work independently, and in a virtual team environment across multiple time zones.
  • A passion for travel and global cultures.
  • Agency experience is welcome. Client-side experience preferred.

iVisa ensures equal employment opportunity to all employees and applicants without discrimination or harassment based on race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, marital status, or medical condition.

Top Skills

Google Ads
Google Analytics
The Company
Miami, Florida
363 Employees
On-site Workplace
Year Founded: 2012

What We Do

Born and raised in the digital era, iVisa.com aims to create innovative solutions for the travel-documentation industry and consequently, to make travelers journeys easier.

For this reason, our company has developed a series of 100% online products that will allow travelers to get all the documentation needed for their journeys in a hassle-free way.

From electronic visas, passing trough travel cards, invitation letters, and health declarations forms, to passport photos, iVisa.com has invested greatly in improving the experience of applying to these kinds of documents for an ever-growing number of countries around the world

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