Senior Manager, Account Based Marketing

As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.

Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.

We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.

Position Overview

Agiloft is looking for a Senior Manager, ABM in this role you will own strategic and programmatic ABM efforts globally. You will partner closely with our sales team to design and implement campaigns targeting specific accounts to drive pipeline and achieve our revenue goals. You will collaborate closely with your marketing colleagues to align plans with a focus on customer expansion and new logo acquisition.

Job Responsibilities

• Lead, execute, and evangelize ABM strategy and approach. Ensure the delivery of high impact, personalized, and meaningful journeys for target accounts, mapped to buy journey stages
• Leverage data to inform account-based marketing campaigns and content creation for different personas in our key buying committees
• Work closely with sales to understand their needs, align demand generation efforts with their territories, select target accounts by leveraging data and insights
• Work closely with SOPs and MOPs to build and maintain a database of active, buying center contacts for the prioritized TAL – all sales segments
• Guide the development of messaging, content, and promotional assets to capture attention and engage targeted contacts with the right message at the right time
• Create deliverables to advance your program as needed such as: briefing documents, presentations, core assets, promotions, etc. Review, test, and iterate deliverables. Own review cycles for your work, providing constructive feedback to the team that raises the bar and quality of work
• Manage active campaigns, monitor, and report on results. Constantly experiment and refine tactics to improve campaign performance, meet and exceed pipeline and revenue goals.
• Enable sales with campaign playbooks, call scripts, and outbound messaging - continually seek next practices and help sales to fully leverage our ABM tech
• Operationalize ABM planning and reporting so you can clearly measure and report on the success and ROI of your efforts
• Maintain a regular business cadence of marketing and sales meetings to review campaign results and adjust plans as needed
• Work with the events team to execute strategic account-based events and gifting
• Other duties as assigned

Required Qualifications

• Bachelor’s degree, MBA preferred
• 15+ years in demand, growth, performance, digital, or field marketing
• 8+ years of directly relevant, B2B, ABM experience at a high-tech company or in an agency role serving tech companies, preferable legal tech
• Proven ability to work with SDRs, sales and multiple levels of management
• Hands-on experience launching 1:1, 1:few and 1:many campaigns in a scalable way across various media platforms and Expertise with martech tools like 6sense, Hushly, Outreach, HubSpot, Salesforce, LinkedIn and other platforms that enable account/contact level targeting
• Strong experience using data to develop marketing strategy, including advanced audience segmentation, personalization, and targeting.
• Strong project management skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across groups
• Excellent communication skills across multiple mediums
• Able to perform under pressure, prioritize and deliver results in a demanding, high-growth environment that requires fresh thinking and innovation

Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at [email protected].

Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.

Applications will be reviewed as submitted. There will be no application deadline for this opportunity.