VP, Product Marketing

About 1Password:

We all have important information we need to manage, and protecting it should be easy. Over 150,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.

1Password is seeking a passionate and innovative Vice President of Product Marketing to join our team. This individual will lead and expand our product marketing efforts, bringing deep expertise in cybersecurity and extensive experience in SaaS leadership. Your role will be crucial in driving our mission to make security simple and accessible for both businesses and individuals. Reporting directly to the Chief Marketing Officer, you will play a key role in shaping our product and messaging strategy, positioning us as leaders in the Identity and Access Management (IAM) category.

You will craft compelling narratives that highlight our product value propositions, differentiate 1Password from competitors, and establish our products as essential components of every cyber tech stack. Your efforts will accelerate urgency to buy and empower our product marketing, marketing, and sales teams to effectively position our products as the premier solution in the IAM space.

You will collaborate closely with Sales, Marketing, Product, and Partnerships teams to ensure cohesive and impactful product marketing strategies.

This position is remote, open to candidates located in Canada and the US.

What we’re looking for:

• Experience: 10+ years in product marketing within the cybersecurity space is required, and 5+ years in a leadership role with a SaaS product company is necessary.
• Proven Success: Demonstrated track record of developing and executing successful product marketing strategies in a dynamic technology environment, including geo-expansion.
• Market Insight: Deep understanding of IAM products, market dynamics, and customer needs.
• Leadership and Communication: Excellent leadership and communication skills, with the ability to inspire and guide cross-functional teams.

What you can expect:

• Impactful Work: Play a pivotal role in securing digital identities and protecting against cybersecurity threats.
• Innovative Culture: Join a team that values creativity, innovation, and an entrepreneurial spirit.
• Career Growth: Access ample opportunities for professional development and leadership growth in a rapidly expanding sector.




Key Responsibilities

• Strategic Leadership: Define and execute a comprehensive product marketing strategy that aligns with company goals and market needs. Lead 1Password’s successful entry into the IAM market.
• Team Leadership: Build, lead and mentor an already high-performing product marketing team. Foster a culture of innovation, collaboration, and accountability.
• Market Intelligence:Conduct thorough market research to understand customer needs, competitive landscape, and market trends. Develop target buyer and user personas to inform product strategy and marketing campaigns
• Cross-Functional Collaboration: Collaborate with product management, sales, and marketing teams to ensure alignment on product messaging, launch strategies, and sales enablement.
• Product Launch: Lead the product launch process to bring new innovations to market, raise customer awareness of new capabilities, and drive adoption and usage.
• Content Development: Oversee the creation of high-impact content that communicates our value proposition, including sales pitch decks, white papers, case studies, product videos, and webpages.
• Subject Matter Expertise: Support the marketing team with demand generation campaigns that resonate with our customers and drive adoption.
• Solutions Marketing: Develop a solution-based marketing competency within the PMM organization and create messaging and content that positions 1Password as the best solution for access management challenges.
• Technical Marketing: Ensure technical accuracy in all marketing materials and provide deep product expertise to customers and partners
• Competitor Intelligence: Execute a competitive intelligence program that informs product roadmap priorities and enables sales with strong competitor battle cards and messaging.
• Influential communication: Evangelize 1Password, our products, and our value proposition through thought leadership content, events, and public speaking.
• Data-driven: Establish KPIs, guide experimentation, and report on product marketing impact and ROI

USA-based roles only: The Annual base salary for this role is between $269,000 USD and $363,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The Annual base salary for this role is between $247,000 CAD and $334,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

What we offer:

We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:

Health and wellbeing

> 👶 Maternity and parental leave top-up programs

> 👟 Wellness spending account

> 🏝 Generous PTO policy 

> 💖 Company-wide wellness days off scheduled throughout the year 

> 🧠 Wellness Coach membership

> 🩺 Comprehensive health coverage

 Growth and future 

> 📈 Employee stock option program for all full-time employees 

> 💸 Retirement matching program

> 💡 Training budget, 1Password University access, and learning sessions 

> 🔑 Free 1Password account (and friends and family discount!) 

Flexibility and community

> 🤝 Paid volunteer days 

> 🌎 Employee-led DEIB programs and ERGs and ECGs

> 🏠 Fully remote environment

> 🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.