Top Senior Marketing Jobs in Rochester, NY

Build and run Mentos growth experimentation engine for a sales-led GTM. Design, run, and scale experiments across channels (SEO, paid, email, ABM, events, partners), own conversion paths and growth operations (HubSpot, enrichment, automation), partner with Sales and Product Marketing, and optimize funnel and pipeline metrics through data-driven testing and AI-enabled tooling.

Manage marketing planning and operations including the master marketing calendar, newsletters, asset management, coupon program coordination, cross-portfolio document preparation, and monthly performance reporting. Serve as project manager across cross-functional teams, maintain marketing platforms, audit assets for accuracy and compliance, and provide actionable insights to improve asset visibility and usage.

Lead paid media strategy and execution for university partners, manage campaign pacing and budgets, analyze performance, onboard new programs, set KPIs, optimize campaigns, collaborate cross-functionally, and develop SOPs to scale paid media operations.

Lead lifecycle marketing to move users from interest through activation, conversion, adoption, expansion, and retention. Design segmented, data-driven email and automation programs for PLG, mid-market, and enterprise motions. Partner cross-functionally to build scalable nurture, onboarding, and usage-based campaigns, measure lifecycle metrics, run experiments, and optimize funnel conversion and revenue outcomes.

The role involves leading product marketing, developing messaging, driving customer adoption, managing competitive intelligence, and building the marketing team at ABC Fitness.

Lead and execute full-funnel marketing to build brand and qualified pipeline. Own positioning, product marketing, content, demand generation (including outbound/ABM), events, analyst relations, executive brand, vendor management, and ROI-driven budget decisions while producing hands-on deliverables.

Lead and execute content-first, multi-channel brand campaigns; manage creator and influencer strategies; write creative briefs and positioning; integrate generative AI into creative workflows; manage agencies and cross-functional partners; own campaign lifecycle from ideation through optimization to grow brand awareness and deepen connections with young investors and parents.

Lead execution of compliance-ready integrated marketing campaigns, manage HubSpot and website content, produce creative assets, leverage AI and analytics to drive advisor engagement, and build an in-house digital marketing engine.

Lead global partner marketing strategy to drive partner-influenced pipeline and revenue. Build enablement, joint demand-gen, field marketing, turnkey campaign kits, and marketplace optimization. Manage budgets, MDF, partner segmentation, and an EMEA Partner Marketing Manager while collaborating with Channel Sales and Partner Enablement.

Own and operate the marketing technology stack, including WordPress, Pardot, SEO, CRO, email, paid media, and analytics. Manage website operations, technical SEO, A/B and multivariate testing, automated email nurture programs, and Salesforce reporting to drive lead generation and pipeline. Collaborate with design, content, and sales; optimize conversion paths and paid campaigns; ensure accessibility, deliverability, and attribution reporting.

Lead creation and execution of creative, account-specific ABM for large consumer apps: map and prioritize target accounts, build 1:1 and 1:few campaigns, partner closely with Sales, develop AI-native GTM workflows, own account journey metrics, and scale repeatable playbooks that generate high-quality conversations and pipeline.

Lead and execute B2B marketing campaigns across email, social, paid ads, content and PR; create content; track and optimize campaign performance; manage vendors, budgets, website updates, and events; support sales initiatives and contribute to marketing strategy while mentoring junior team members.

Lead marketing operations and systems (Marketo, Customer.io, Salesforce); design lifecycle, lead scoring, and journey frameworks; implement AI-driven automation; build reporting linking marketing to pipeline and revenue; partner with Sales, RevOps, and Data; and hire and run a high-performing Marketing Operations team.

Lead OpenSesame’s brand and creative function: own brand stewardship, editorial strategy, creative operations, team leadership, and AI-enabled workflows. Build governance, scale content production, partner across Growth and Product Marketing, and measure brand contribution to pipeline and awareness.

Lead brand stewardship and creative operations for OpenSesame: own editorial strategy, govern brand standards, manage designers/copywriters/contractors, implement AI-enabled marketing workflows, partner with Growth and Product Marketing, and build scalable content operations that drive awareness, sales enablement, and pipeline contribution.

Lead product marketing for OpenSesame: own end-to-end GTM strategy, messaging, launches, sales enablement, market research, and GTM analytics. Build launch processes, improve collateral and sales outcomes, incorporate AI/LLM workflows, and drive cross-functional alignment to accelerate revenue and brand position.

Lead cross-channel media strategy and planning for global B2B clients, manage client relationships and vendor RFPs, collaborate on measurement and analytics, oversee media operations and billing, and mentor media team members to improve campaign performance and capabilities.

Lead marketing strategy, brand, product marketing, and demand generation for B2B industrial equipment. Plan trade shows, digital marketing, content, and dealer support; align campaigns with sales and engineering, build marketing infrastructure, track performance, manage budgets, vendors, and a growing marketing team to drive revenue and service-focused engagement.

Lead global paid media and ABM efforts to drive top-of-funnel demand across SMB, Mid-Market and Enterprise. Own channel strategy, measurement, and budget allocation across LinkedIn, Meta, Google and Bing. Manage four sub-teams (Paid Digital, ABM, Qualification Intelligence, Growth Marketing), run experimentation, and partner with sales, eCommerce, and data teams to convert demand into pipeline.

Lead and scale DemandFactor's marketing function: own strategy, run demand-gen/ABM/digital performance, build brand and content, manage KPIs/analytics/budget, partner with sales, and hire/grow the marketing team.

Lead and scale DemandFactor's marketing: own strategy, run demand-gen, ABM, content, digital and performance programs, manage analytics, attribution, budget, and partner with Sales while building the marketing team.

Lead and scale DemandFactor's marketing function across brand, demand generation, ABM, content, digital performance, analytics, and budget. Partner with Sales to drive full-funnel pipeline, manage KPIs and attribution, hire and grow the marketing team, and execute measurable, data-driven marketing programs.

Lead and scale DemandFactor's marketing function: define strategy, run demand-gen/ABM/digital performance, build brand and content, partner with Sales, manage KPIs/analytics/budget, and hire and grow the marketing team.

Lead and scale DemandFactor’s marketing function: own strategy, run demand-gen/ABM/performance programs, build brand and content, partner with Sales to drive pipeline, manage analytics, attribution, budget, and hire/grow the marketing team.

Lead and scale DemandFactor's marketing function: own strategy, run demand-gen/ABM/performance programs, build brand and content, align with Sales, manage analytics, KPIs, budget, and hire/grow the marketing team.