Top Senior Marketing Jobs in Rochester, NY

Own DemandFactor’s marketing strategy and execution across demand generation, ABM, digital performance, brand, content, and growth. Partner with Sales to drive measurable pipeline and ROI, manage KPIs, analytics, attribution, and budget, and build the marketing function and team from the ground up in a flexible remote environment.

Leads product marketing strategy, positioning, messaging, go-to-market execution, AI adoption, product launches, market expansion, and customer-driven roadmap input. Builds and manages a high-performing product marketing team, partners with executive, product, revenue, and marketing stakeholders, and drives product adoption, retention, category growth, and revenue across programmatic advertising and martech markets.

Own a portfolio of 4–6 lifestyle and high-value consumer accounts as the day-to-day strategic lead. Lead client communications, translate full-funnel performance data into actionable insights, coordinate paid, SEO, content, email, and creative teams, support retention and expansion strategies, and contribute to quarterly planning, renewals, and long-term client growth.

Leads Fleetio’s global brand strategy and expression across visual identity, content, thought leadership, social, video, PR, sponsorships, and experiential activation. Manages the in-house brand and content team, agency partners, creative operations, and brand standards. Drives narrative evolution, awareness, share of voice, content performance, executive visibility, and activation of Fleetio’s NASCAR partnership.

Own go-to-market for Upbound’s AI inference portfolio, including positioning, messaging, competitive strategy, launches, enterprise buyer research, sales enablement, pricing input, and open-source-to-commercial narratives. The role requires customer-facing thought leadership through analyst briefings, executive preparation, public speaking, podcasts, and community engagement. Success requires deep B2B infrastructure product marketing experience, technical fluency, open-core experience, and the ability to launch emerging products rapidly.

Develop and execute product marketing strategies, including positioning, messaging, market research, competitive analysis, launches, adoption, and sales enablement. Partner with Product, Sales, Customer Success, and Marketing teams to translate technical capabilities into customer-focused value propositions. Analyze pipeline, campaign, and customer insights to optimize conversion and support revenue growth. Lead cross-functional alignment, manage marketing plans and deliverables, and ensure adherence to internal processes and quality standards.

The Product Marketing Manager will execute go-to-market strategies, write product materials, assist in product development, and research user needs. They will become product experts and understand market trends.

The Director leads the upstream commercial strategy for Telix's PSMA imaging portfolio, focusing on market evolution and lifecycle management. They oversee cross-functional alignment, competitive intelligence, and the execution of high-impact initiatives while ensuring that commercial strategies support product development and market access needs.

Lead Joist’s full-stack marketing strategy across acquisition, brand, product marketing, lifecycle, and go-to-market. Own growth, revenue, retention, experimentation, measurement, budget allocation, and the launch of Joist+. Build and lead a high-performing marketing team while partnering with Product, Growth, Data, Support, and central Marketing. Drive measurable customer and revenue outcomes across web and mobile product-led growth channels.

Lead co-marketing and alliance programs with strategic partners (AWS, Microsoft, Shopify, SAP). Translate partner GTM into joint demand-gen, messaging, MDF management, enablement materials, event/marketplace participation, and performance reporting to drive partner-sourced pipeline.

Own day-to-day strategic relationships for CPG clients across DTC, retail media, and Amazon ecosystems. Lead client calls, develop performance narratives, identify cross-channel growth opportunities, coordinate paid, SEO, content, influencer, and creative teams, and advise on channel mix and investment allocation. Support quarterly strategy, renewals, and service expansion while driving client retention, revenue growth, and team development.

Lead BetterHelp’s organic brand and distribution strategy across social, creators, partnerships, community, long-form content, PR amplification, and emerging channels. Build audience-first channel strategies, creator relationships, cultural activations, international distribution, measurement frameworks, compliance systems, and AI-assisted workflows. Manage and mentor a growing team, budgets, agencies, and partners while connecting organic, earned, and paid distribution to expand brand relevance and reach.

Own product marketing for Tempo’s Atlassian Marketplace suite and connect multiple products to its flagship platform and Strategic Portfolio Management narrative. Develop multi-product messaging, persona and industry positioning, pricing and packaging support, PLG go-to-market programs, launch frameworks, sales enablement, competitive materials, and growth campaigns. Partner with Product, Finance, Growth, and Partner Marketing, conduct customer research, influence roadmaps, and use AI tools to improve research and content workflows.

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.

Lead and coordinate proposal and interview development for public and private buildings clients: manage marketing teams, ensure compliance and brand alignment, craft narratives and graphics, prepare presentations and rehearsals, support pursuits and client strategy, and mentor junior staff.

Leads SandboxAQ’s global marketing events and thought-leadership program, overseeing approximately 40 annual virtual and in-person events. Responsibilities include developing event strategy, managing vendors and logistics, owning budgets and infrastructure, generating and measuring leads and pipeline through Salesforce and Marketo, reporting performance, and coordinating with Sales, executives, marketing teams, agencies, and external partners. The role also manages event materials, shipping, swag, inventory, and scalable processes.

Lead end-to-end lifecycle marketing for new-user growth across email, push, in-app, and SMS. Develop strategy, segmentation, testing frameworks, and campaign roadmaps; partner with Data Science, Product, and Creative to personalize and scale programs using automation and AI. Execute experiments, optimize performance, and present results to senior leadership.

Own marketing operations infrastructure across HubSpot, CRM architecture, marketing automation, attribution, reporting, SEO, integrations, and martech evaluation. Optimize full-funnel conversion, lead scoring, lifecycle management, marketing-to-sales handoffs, and campaign performance across sales-led and product-led growth motions. Build dashboards, workflows, documentation, and AI-driven automations while partnering with sales, marketing, creative, development, and revenue operations teams.

The Content Creator leads a copywriting team to develop the brand voice and strategy for The Lucky Foundation, ensuring alignment with its mission. Responsibilities include team management, content quality control, and collaboration across departments.

Own product marketing for Tempo’s enterprise Strategic Portfolio Management and AI-native platform. Develop persona- and industry-specific messaging, positioning, narratives, launches, go-to-market programs, sales enablement, competitive materials, and partner marketing. Partner with Product, Finance, Sales, Growth, and Partner Marketing teams on pricing, campaigns, customer research, launch frameworks, and roadmap influence. Use AI tools to improve research, analysis, content production, and marketing workflows.

Leads marketing operations, lifecycle campaign infrastructure, and Dev & Deployment teams. Owns automation workflows, data architecture, campaign delivery across email, SMS, and push, platform integrations, QA, reporting, compliance, and experimentation. Partners with Product, Data, Engineering, and Marketing Technology to build scalable, personalized patient communications and apply AI-driven optimization.

Leads Marketing Operations systems, processes, campaign and email execution, events, budgets, marketing technology, data governance, lead routing, workflow standardization, reporting, and AI-enabled efficiency improvements. Manages cross-functional coordination, operational performance, vendor relationships, and team development while ensuring reliable campaign delivery and continuous process improvement.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Leads global performance marketing across North America, Europe, and APAC, owning a multimillion-dollar paid media budget and growth outcomes. Responsibilities include channel strategy, budget allocation, campaign optimization, creative testing, analytics, attribution, marketing mix modeling, incrementality testing, and performance reporting. Manages and develops a performance marketing team, partners cross-functionally, monitors platform trends, and identifies new acquisition opportunities while balancing short-term efficiency with long-term brand growth.