Top Senior Marketing Jobs in Rochester, NY

Lead a centralized marketing production team to manage workflows, deliver co-branded/client assets, and ensure SLA compliance. Oversee major launches and cross-functional production roadmaps, perform hands-on asset production and QA, administer core MarTech (CRM, MAP, CMS) and data hygiene, build automations and DAM workflows, and manage vendors while communicating launch status across the company.

Lead product marketing strategy and go-to-market for enterprise and nonprofit products: craft positioning, drive launches and campaigns, create sales enablement and proof points, partner cross-functionally, and scale marketing execution using AI tools.

Lead US paid growth across Meta and Google: manage end-to-end campaign operations, budgeting, bidding, creative testing, landing page optimization, new channel tests, and weekly performance reporting using BigQuery and Amplitude. Drive tentpole campaigns and decision-making through high-velocity testing and data-informed analysis.

Develop and execute integrated digital marketing strategies across web, SEO/SEM, email, social, paid media, and personalization. Manage campaigns, analyze performance, optimize user journeys, partner with cross-functional teams, and oversee marketing technology and agency relationships to drive awareness, engagement, and revenue.

Lead revenue marketing and AI growth to drive measurable pipeline and commercial revenue. Design integrated demand generation and ABM programs, partner and channel marketing, AI enablement, marketing ops and analytics, attribution, and martech optimization. Align with Sales and RevOps, build a high-performing team, set KPIs and budgets, and deliver data-driven growth recommendations.

Lead and own marketing strategy and execution for Dakota's go-to-market approach, managing positioning, brand growth, and lead generation.

Write clear, compelling B2B/SaaS marketing copy across website pages, email campaigns, blogs, ads, and sales collateral. Translate strategy into on-brand messaging for legal audiences (attorneys, court reporters, paralegals). Collaborate with the Senior Content Marketing Manager, manage deadlines in async remote environments, proofread and verify facts, and iterate on feedback to maintain a consistent, professional, and bold voice.

Lead design, build, and operate email and SMS programs in Salesforce Marketing Cloud. Create multi-touch journeys, dynamic personalized content, SQL/AMPscript-driven data extensions, responsive HTML/CSS email templates, testing strategies, segmentation, tracking with UTMs, and cross-functional collaboration to optimize performance and reporting.

The Technical Product Marketing Manager will drive product marketing strategy, understand Socure's technology, craft technical narratives, and enhance internal and external communication through enablement materials.

Lead vertical marketing strategy for Fintech, focusing on positioning, solution packaging, and partner strategies to drive revenue and growth.

The Senior Product Marketing Manager will drive go-to-market strategies, maintain market insights, develop narratives, and partner with various teams for product adoption and growth.

As Director of Relationship Marketing Strategy, you'll develop and lead omni-channel marketing plans, manage client relationships, and leverage data-driven strategies to enhance customer experiences and support client growth objectives.

Lead and build a performance-driven marketing function that ties inbound and outbound demand generation to pipeline and MRR. Develop integrated campaigns, partner with sales on shared metrics, own brand/content/social strategy, direct creative work, manage CRM segmentation and automation, and apply emerging marketing technology and AI to improve results.

Lead planning, execution, and optimization of cross-channel paid media (Paid Social primary) to meet client KPIs. Manage media-buying team, drive measurement and testing frameworks, translate data into strategic recommendations, oversee QA and onboarding, and partner with creative, analytics, and strategy teams to scale performance.

The Senior Manager of Product Marketing will operationalize SimSpace's messaging, partner closely with Product and Sales, and create impactful materials for demand generation in the cybersecurity domain.

Lead and execute full-funnel B2B marketing: demand generation, lifecycle programs, lead generation, sales enablement, messaging/positioning, market monitoring, thought leadership, cross-functional GTM alignment, and marketing performance reporting and optimization.

Manage B2B lifecycle marketing across email (HubSpot), webinar marketing, organic social, and podcast production. Build segmentation, automation, content calendars, analytics and growth strategies to increase audience engagement and customer retention. Coordinate with founders, marketing, sales, and customer success to translate insights into campaigns and content.

Lead Sevaro's AI-first B2B healthcare marketing: build AI-enabled marketing stack, run multi-channel demand and ABM campaigns, implement predictive analytics, LLM-driven content and automation, optimize funnel metrics and revenue, manage vendors, and scale marketing operations and experimentation.

Build and run Mentos growth experimentation engine for a sales-led GTM. Design, run, and scale experiments across channels (SEO, paid, email, ABM, events, partners), own conversion paths and growth operations (HubSpot, enrichment, automation), partner with Sales and Product Marketing, and optimize funnel and pipeline metrics through data-driven testing and AI-enabled tooling.

Manage marketing planning and operations including the master marketing calendar, newsletters, asset management, coupon program coordination, cross-portfolio document preparation, and monthly performance reporting. Serve as project manager across cross-functional teams, maintain marketing platforms, audit assets for accuracy and compliance, and provide actionable insights to improve asset visibility and usage.

Lead paid media strategy and execution for university partners, manage campaign pacing and budgets, analyze performance, onboard new programs, set KPIs, optimize campaigns, collaborate cross-functionally, and develop SOPs to scale paid media operations.

Lead lifecycle marketing to move users from interest through activation, conversion, adoption, expansion, and retention. Design segmented, data-driven email and automation programs for PLG, mid-market, and enterprise motions. Partner cross-functionally to build scalable nurture, onboarding, and usage-based campaigns, measure lifecycle metrics, run experiments, and optimize funnel conversion and revenue outcomes.

The role involves leading product marketing, developing messaging, driving customer adoption, managing competitive intelligence, and building the marketing team at ABC Fitness.

Lead and execute full-funnel marketing to build brand and qualified pipeline. Own positioning, product marketing, content, demand generation (including outbound/ABM), events, analyst relations, executive brand, vendor management, and ROI-driven budget decisions while producing hands-on deliverables.

Lead and execute content-first, multi-channel brand campaigns; manage creator and influencer strategies; write creative briefs and positioning; integrate generative AI into creative workflows; manage agencies and cross-functional partners; own campaign lifecycle from ideation through optimization to grow brand awareness and deepen connections with young investors and parents.