Top Senior Marketing Jobs in Rochester, NY

Own Roo’s full-funnel growth strategy for independent veterinary hospitals, spanning acquisition, activation, retention, and expansion. Manage budget and channel mix, lead paid and B2B campaigns, improve first-shift conversion, develop reactivation programs, and partner across sales, product, lifecycle, pricing, brand, and analytics. Establish rigorous measurement through attribution, testing, cohort analysis, CAC, LTV, and payback metrics. Build the hospital growth program from scratch and allocate investment toward measurable business outcomes.

Own LanceDB’s technical product marketing, including benchmarks, demos, technical deep dives, reference architectures, competitive intelligence, sales enablement, and product update videos. Partner with Engineering, DevRel, Sales, customers, and external contributors to create credible technical proof for AI researchers and platform engineers. Build hands-on demos, translate technical results into market-facing content, support launches and events, and guide competitive positioning.

Build and lead Cyera’s threat research publishing program, translating AI, data, and identity security research into reports, blogs, webinars, and conference content. Develop go-to-market plans, support Sales and Customer Success, amplify research through media and analyst channels, monitor competitive threats, and measure engagement, coverage, and influenced pipeline. The role requires strong cybersecurity knowledge, technical writing, research communications, and collaboration with security researchers and product teams.

Develop differentiated product messaging and positioning for cybersecurity solutions. Lead product launches, create buyer-facing content, support demand generation and upsell initiatives, conduct customer research, enable sales and channel partners, and represent the company externally. The role requires translating complex security concepts into clear narratives while influencing stakeholders and supporting rapid product growth.

Owns positioning, messaging, competitive intelligence, content, and sales enablement for Moby, Triple Whale’s AI product. The role translates complex AI capabilities into customer value, develops market differentiation, evaluates competing solutions, creates collateral and demonstrations, and serves as an AI evangelist. The manager collaborates closely with Product, Engineering, Sales, Customer Success, Growth, Brand, and executive leadership to improve product adoption and go-to-market effectiveness.

Own go-to-market launches, weekly product drops, and product marketing for the platform team. Develop positioning, messaging, customer communications, demos, videos, social content, and visual assets. Coordinate cross-functional launch activities, measure reach and adoption, gather customer insights, and improve future launches. Translate technical platform improvements into clear customer benefits while supporting product decisions, customer education, and enablement for sales and customer success teams.

Own global marketing campaign operations and Marketo Engage administration across planning, build, launch, QA, governance, database quality, consent, deliverability, reporting, and Salesforce integration. Develop standardized workflows, templates, audience segments, and intake processes while partnering cross-functionally. Identify and deploy automation and AI solutions using Power Automate, Copilot Studio, and approved tools, improving campaign speed, quality, data accuracy, and operational efficiency.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Lead Fleetio’s thought leadership and content marketing strategy across fleet management and transportation. Develop research, reports, white papers, articles, webinars, executive content, and presentations. Manage editorial calendars, content workflows, distribution, SEO, demand generation, and performance measurement. Collaborate with Product Marketing, Customer Marketing, Creative, Growth Marketing, Revenue Marketing, Sales, and executives to create content that builds brand authority, generates pipeline, and supports revenue growth.

Leads digital marketing strategy and execution across B2C Homecare and B2B Research divisions. Owns HubSpot Marketing Hub administration, governance, automation, integrations, data quality, and reporting. Oversees websites, SEO, SEM, email, social media, digital advertising, lead generation, customer journeys, and campaign optimization. Manages digital marketing staff, agencies, vendors, and technology partners while collaborating with Marketing, IT, Salesforce, and business stakeholders to improve performance and marketing technology capabilities.

Own external user acquisition for ClassDojo’s consumer products by developing strategy, running end-to-end growth experiments, testing paid and unpaid channels, and scaling successful programs. The role focuses on social and influencer partnerships, ROI measurement, conversion optimization, experimentation frameworks, and cross-functional collaboration with Product, Creative, Data, and Marketing. It is a highly autonomous individual-contributor role with potential future people leadership.

Lead regional field marketing strategy and execution across digital campaigns, email, events, webinars, partner channels, and ABM programs. Partner with Sales to generate qualified leads, pipeline, and revenue. Manage agencies, vendors, event partners, budgets, CRM and marketing automation workflows, while measuring campaign ROI, attribution, conversion, and pipeline contribution. Conduct market analysis and provide performance reporting to optimize regional initiatives.

Own and evolve Element451’s brand design system across web, digital marketing, product marketing, sales enablement, events, and video. Create clear visuals for complex AI and product concepts, develop scalable templates and motion systems, collaborate with internal teams and web agencies, and manage external creative partners. The role requires hands-on brand, marketing, motion, and short-form video design while maintaining a cohesive visual identity across channels.

Own Splice’s organic social strategy and Discord community, including content planning, creation, publishing, audience engagement, community programming, moderation, analytics, reporting, and growth across additional brands. The role requires deep music-production fluency, hands-on content skills, strong community-building experience, and the ability to translate performance data into marketing decisions.

Own Hudu’s product positioning, messaging, competitive strategy, launches, sales enablement, website messaging, customer adoption campaigns, research, and performance measurement. Partner with marketing, product, sales, customer success, and content teams to support MSP and internal IT audiences. Develop go-to-market plans, competitive materials, launch assets, and customer insights while tracking pipeline, adoption, win rates, and enablement effectiveness.

Own lifecycle marketing strategy and execution across onboarding, activation, upgrades, retention, and win-back programs. Build and optimize HubSpot workflows, segment and personalize communications, run experiments, analyze cohorts and funnels, and report results. Lead lifecycle requirements for an email platform and user-profile migration while monitoring deliverability, consent, suppression, and engagement metrics. Partner cross-functionally with Marketing Operations, Product, Engineering, Sales, and Customer Success.

Develop and execute go-to-market strategies for athenaOne, athenahealth’s flagship healthcare technology offering. Create portfolio messaging, sales collateral, customer stories, and commercial programs while coordinating with Product, Sales, Marketing, and Customer Success teams. Analyze customer feedback, competitive intelligence, seller insights, and commercial performance to improve positioning and market execution. Maintain cohesive messaging across athenaOne products and support recurring release updates and performance reviews.

Leads developer marketing programs across Akamai’s Cloud and Security portfolios, including podcasts, webinars, livestreams, workshops, events, and onboarding. Partners with Developer Relations, product marketing, sales, demand generation, and community teams to convert developer engagement into sign-ups, pipeline, product adoption, and account engagement. Owns developer and open-source presence at KubeCon and related organizations, manages budgets and vendors, measures ROI, and maintains the program calendar.

Leads English-to-Bosnian Cyrillic localization quality for UI, marketing, product, legal, informational, and support content. Owns client alignment, arbitration, quality audits, reviewer coaching, style guide analysis, monthly reporting, and continuous improvement. Serves as the primary linguistic contact for the client Language Manager and ensures consistent quality standards across the review community.

Own product marketing for cloud and AI security solutions, developing industry- and persona-specific messaging, sales enablement content, competitive battlecards, customer proof, and deal support. Partner closely with Product, Sales, Sales Architects, and Customer Success to improve field readiness, address objections, support live opportunities, and bring buyer feedback into positioning and product decisions.

Execute and optimize high-traffic landing page and funnel tests across devices and user journeys. Responsibilities include building A/B and multivariate tests, updating copy and layouts, QA, launch tracking, performance reporting, documenting insights, and collaborating with copy, design, media, and strategy teams. The role owns reliable execution, identifies UX friction, balances competing KPIs, and continuously improves conversion performance across lead-generation campaigns.

Leads Americas channel partner marketing strategy and a team of marketing managers. Develops joint go-to-market plans, campaigns, launches, messaging, content, incentives, public relations, and events with distributors and telecommunications partners. Manages marketing investments, budgets, KPIs, and ROI while aligning partner activities to Microsoft cloud revenue goals. Builds executive relationships, advises partners on cloud solutions, develops scalable programs, and drives cross-functional execution, talent development, and measurable business outcomes.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Lead go-to-market and release marketing for assigned products: craft positioning, messaging, launches, enablement, and client engagement; produce sales/buyer assets; track launch and adoption metrics; partner cross-functionally to drive adoption and business outcomes.

Own Gremlin’s B2B SaaS content marketing strategy and execution across owned, earned, and paid channels. Lead SEO, AEO, and GEO initiatives; develop executive thought leadership; produce technical content, case studies, research, video, and social assets; connect content to pipeline and revenue; manage agencies; and establish AI-assisted content workflows while maintaining technical accuracy and brand voice.