Top Senior Marketing Jobs in Rochester, NY

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.

Lead account-based marketing for Strategic accounts: define ICPs, build 1:1 and 1:few omni-channel campaigns, align with sales, run events, measure pipeline and ROI, and influence cross-functional priorities to accelerate high-value pipeline.

Lead design, build, and operate email and SMS programs in Salesforce Marketing Cloud. Create multi-touch journeys, dynamic personalized content, SQL/AMPscript-driven data extensions, responsive HTML/CSS email templates, testing strategies, segmentation, tracking with UTMs, and cross-functional collaboration to optimize performance and reporting.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Manage day-to-day email marketing, CRM operations, enrollment communications, editorial content, and institutional profiles. Develop targeted enrollment campaigns, oversee CRM forms/segmentations/workflows, run newsletters and internal communications, track performance, and collaborate across university functions to ensure timely, accurate, and on-brand messaging that supports enrollment and institutional priorities.

Lead the marketing strategy for Calix's Tier 1 and Tier 2 service provider solutions, focusing on messaging, customer engagement, and collaborative marketing efforts while ensuring technical fluency and effective storytelling.

Own and build Ceresti’s marketing function across brand positioning, B2B demand generation, digital infrastructure, content, sales enablement, DTC strategy, conferences, partnerships, and field marketing. Lead a small team, manage agencies, generate measurable pipeline, support executive thought leadership, and partner with sales, clinical, product, and executive leadership. The role requires healthcare marketing expertise, strong HubSpot and digital marketing fluency, startup experience, creative execution, and team-building leadership.

Owns Ceresti’s consumer acquisition engine across paid media, funnel optimization, lifecycle marketing, analytics, and activation. The role manages paid media budgets, CAC and ROAS, landing pages, A/B testing, attribution, email and SMS nurture programs, cohort reporting, and compliance-conscious marketing data practices. The manager partners with clinical, product, engineering, operations, and client success teams while providing secondary B2B demand-generation support. The position requires healthcare DTC performance marketing expertise and operates remotely within the U.S. with occasional travel.

Lead growth and performance marketing for a DTC ecommerce brand across Shopify, Amazon, Meta, Google, and email. Own CAC, LTV, conversion and revenue metrics; manage agencies and contractors; coordinate creative production and landing page optimization; deliver reporting, forecasts, and growth plans to leadership.

Create data-backed theses and original content on fintech, B2B tech, AI, and crypto. Collaborate with product marketing, engineering, demand generation, and data science to produce blogs, guides, reports, and social-native content. Own 3–4 focus areas, pioneer new formats, surface insights with partners, and manage a cross-organizational content pipeline.

Owns HCP and B2B event marketing as a demand-generation channel, managing strategy, budgets, sponsorships, webinars, trade shows, speaking engagements, vendors, logistics, and event teams. Builds attribution and ROI reporting to connect event spend with qualified pipeline and revenue. Partners with sales, leadership, partnerships, and marketing teams; develops event staff and contractors; and represents the company at live and virtual events.

Lead global GTM and joint marketing for a portfolio of Global System Integrators, driving co-sell pipeline and Microsoft Cloud revenue. Develop campaign strategy, demand generation, solution launches, KPIs, and budget management. Build partner and internal relationships, leverage AI and cloud expertise, and deliver scalable partner marketing best practices across regions to accelerate sales and partner impact.

Own Redpanda’s growth and performance marketing strategy across paid search, paid social, content syndication, and digital channels. Lead experimentation, global media budgets, multi-persona campaigns, conversion optimization, database growth, brand awareness measurement, attribution, and pipeline generation. Manage agencies and vendors, build AI-enabled automation workflows, analyze funnel performance, and partner with sales, marketing operations, and product teams to convert awareness into revenue.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Lead a team to plan, execute, and optimize global marketing automation and email campaigns using CDP and marketing automation platforms. Oversee campaign strategy, audience segmentation, measurement, A/B testing, processes, and cross-functional integration to drive acquisition, engagement, and retention.

Lead measurement, analysis, and optimization of marketing performance and revenue. Build dashboards, run campaign and customer analyses, provide attribution and ROI insights, support A/B testing and forecasting, partner cross-functionally to improve acquisition, conversion, retention, and revenue outcomes, and present recommendations to leadership.

Own the sales play portfolio, PMM content governance, and GTM readiness programs for a B2B SaaS organization. Manage play lifecycles, content standards, launch coordination, field enablement, adoption measurement, and portfolio health. Partner with product marketing, sales, RevOps, product, marketing, and enablement teams to drive seller effectiveness. Analyze usage, pipeline influence, win rates, field feedback, and deal data to improve content and readiness programs.

Lead strategy, governance, and optimization of marketing workflows and Adobe Workfront. Manage a team of Workfront administrators, drive process standardization, automation, KPI tracking, and platform adoption. Deliver cross-functional process improvements, integrations, and change management to increase efficiency, scalability, and measurable business value while influencing senior stakeholders.

Supports affiliate and partnership marketing campaigns for global brands, managing recruitment, optimization, tracking, launches, publisher communication, client relationships, reporting, and presentations. Analyzes campaign data to identify trends and improve performance, leads publisher calls, resolves client issues, and coordinates project timelines and deliverables. The role requires strong communication, attention to detail, analytical ability, and proficiency with spreadsheets, Excel, PowerPoint, and affiliate management platforms.

Lead MyFitnessPal’s brand marketing strategy and campaigns from planning through launch and measurement. Own brand guidelines, campaign calendars, budgets, KPIs, and consumer insights while managing creative and media agencies. Develop briefs, oversee production across paid and owned channels, ensure brand consistency, evaluate performance, and translate analytics into recommendations. Train teams and partners on brand standards and AI-assisted review processes, while presenting results and strategic recommendations to senior leadership.

Own Quill’s paid search program across Google Ads and Microsoft Advertising, including strategy, execution, optimization, budgeting, testing, and performance reporting. Manage external SEM agency resources, analyze campaign and customer data, diagnose performance issues, and coordinate corrective actions. Partner with analytics and cross-functional teams to improve acquisition, order growth, profitability, lifetime value, and customer outcomes.

The Marketing Lead will drive execution for various marketing functions, create compelling content, run launch campaigns, manage events, and generate demand for Goldsky's fintech-focused products.

Lead brand initiatives across the organization, including digital asset management governance, employee brand engagement, brand education, naming projects, trademark coordination, and brand governance. Manage project plans, creative assets, stakeholder reviews, approvals, training, communications, and process improvements while partnering with marketing, creative, communications, legal, and business teams.

Own and operate the marketing technology stack, including WordPress, Pardot, SEO, CRO, email, paid media, and analytics. Manage website operations, technical SEO, A/B and multivariate testing, automated email nurture programs, and Salesforce reporting to drive lead generation and pipeline. Collaborate with design, content, and sales; optimize conversion paths and paid campaigns; ensure accessibility, deliverability, and attribution reporting.