Top Senior Marketing Jobs in Rochester, NY

Leads member acquisition and growth marketing strategy across paid, lifecycle, SEO, display, programmatic, and emerging channels. Owns multi-million-dollar budgets, experimentation, conversion optimization, attribution, forecasting, dashboards, and KPI reporting. Partners with Finance, Analytics, Member Access, Operations, agencies, and executive leadership to improve ROI and align demand with care capacity. Manages marketing technology platforms and identifies scalable acquisition opportunities.

Own paid acquisition strategy and performance across affiliate, programmatic, streaming audio, Meta, and Reddit while directing paid search specialists. Manage budgets, channel diversification, experimentation, website conversion optimization, attribution, offline conversion tracking, compliance, vendors, and team development. The role is accountable for paid cost per new member and requires optimizing toward completed care rather than lead volume.

Executes and optimizes paid media campaigns, primarily across paid social, including campaign build, trafficking, pacing, QA, reporting, experimentation, and troubleshooting. Analyzes performance data, supports media planning and budget reallocations, evaluates creative, and communicates campaign strategy and platform recommendations to internal teams, clients, and media partners.

Implement and manage marketing automation tools, design and execute email campaigns, analyze campaign ROI, support go-to-market product launches, collaborate cross-functionally, and explore automation opportunities to improve efficiency and performance.

Marketing Manager responsible for B2B and B2B2C demand generation, brand and consumer marketing, client-specific collateral, campaign execution, market research, and performance optimization. The role partners cross-functionally with growth, account management, creative, product, and digital teams to drive awareness, enrollment, engagement, pipeline growth, and client success.

Leads integrated, omni-channel marketing communications campaigns across digital, social, print, email, and events for a healthcare or medical device business. Oversees content, brand consistency, campaign execution, agency coordination, cross-functional alignment, KPI reporting, A/B testing, ROI measurement, and post-campaign analysis. Partners with product marketing, sales, clinical education, creative teams, and leadership to drive engagement and measurable business impact.

Own product marketing and go-to-market strategy for Anchorage Digital’s Stablecoin-as-a-Service and Tokenization products. Develop positioning, messaging, ICPs, sales enablement, competitive materials, launches, client co-marketing, content, events, and communications. Partner with Product, Sales, Legal, Compliance, and clients to translate regulated stablecoin issuance and tokenized deposits into compelling institutional-market narratives.

Own product marketing and go-to-market for Anchorage Digital’s stablecoin infrastructure, including positioning, messaging, launches, sales enablement, competitive strategy, developer content, events, and communications. Translate technical infrastructure into clear value propositions for banks, fintechs, exchanges, treasurers, payments leaders, and engineers. Partner with Product, Engineering, Sales, Legal, and Compliance while gathering market and customer insights to guide messaging and product priorities.

Own product positioning, messaging, launches, sales enablement, competitive intelligence, customer proof, and field marketing for the STARLIMS product portfolio. Translate technical LIMS capabilities into industry-specific value propositions, support enterprise sales cycles, influence product roadmaps through market and customer insights, and partner with Product Management and field teams. The role requires a proactive product marketer comfortable with technical buyers, regulated industries, complex products, and fast-moving teams.

Owns Skylight Calendar’s digital acquisition strategy across Meta, Google, TikTok, AppLovin, and other channels. Manages an eight-figure budget, optimizes channel mix and marginal returns, leads incrementality and measurement programs, oversees creative testing, and partners with ecommerce, brand, retail, and influencer teams. The role also leads media buyers, analysts, agencies, and platform partners while communicating performance and growth recommendations to leadership.

Lead Wrike’s global demand generation strategy, enterprise pipeline growth, ABM programs, integrated campaigns, field marketing, events, and campaign measurement. Partner with sales, product marketing, content, and creative teams to optimize the buyer journey and accelerate revenue. Oversee demand generation, ABM, and events teams while adopting AI and workflow automation to improve marketing productivity, personalization, and execution.

Leads partner strategy for Microsoft’s security solution area, aligning corporate priorities, sales, marketing, and partner teams. Identifies market opportunities, activates global partners, drives scalable go-to-market execution, monitors performance, and represents the solution area in strategic forums. The role also leads partner readiness and enablement while applying business, market, and execution insights to improve solution performance and customer adoption.

Owns qualified pipeline growth for a B2B SaaS company by leading demand generation, enterprise ABM, multi-channel campaigns, agentic AI workflows, paid media, attribution, and SDR management. The role partners across Sales, Product Marketing, Content, and Customer Marketing to create predictable pipeline, improve funnel conversion, and optimize investment using experimentation and CRM-verified performance data. Occasional travel and collaboration across U.S. time zones are required.

Leads field marketing for Citizens Private Bank and Private Wealth across Southern California. Develops market-specific go-to-market plans, local sponsorships, events, content, and brand activations tied to growth goals. Partners with bankers, advisors, executives, communications, events, and enterprise marketing teams to support office openings, advisor-team integrations, executive engagement, and pipeline generation. Builds a scalable regional marketing model and represents the private banking brand with senior stakeholders and external partners.

Own Influ2’s content strategy and editorial calendar while creating, editing, and distributing website, blog, thought leadership, customer story, report, and email content. Partner with SEO and marketing channel owners to improve visibility, engagement, and pipeline impact. Maintain high editorial standards, develop original ideas, analyze performance, and serve as a strategic and creative partner across marketing.

Develop product marketing strategies using customer insights and competitive intelligence. Lead messaging, content, go-to-market planning, product launches, performance tracking, and post-launch optimization. Collaborate with product, marketing, sales, customer success, and operations teams while mentoring junior marketers and enabling revenue growth through customer-focused storytelling and data-driven decisions.

Owns go-to-market strategy and execution for Viz.ai’s AI-powered healthcare product suite. Responsibilities include product positioning, messaging, launches, marketing campaigns, content and sales enablement, competitive intelligence, conference representation, and quarterly performance analysis. The role partners cross-functionally with Product, Sales, Clinical, Regulatory, Customer Success, and Life Sciences teams to translate clinical and product strategies into commercial outcomes.

Leads go-to-market strategy, positioning, messaging, customer insights, competitive intelligence, and commercial enablement for capital solutions serving clean energy developers and sponsors. Partners with product, commercial, and marketing leaders to translate financing needs into differentiated offerings, sales tools, training, and measurable growth initiatives. Requires clean energy project development and financing expertise, strong B2B marketing experience, analytical judgment, and cross-functional influence.

Leads Form3’s digital growth and demand generation strategy across priority markets. Develops go-to-market plans, integrated multi-channel campaigns, account-based marketing programs, and pipeline-generation initiatives. Uses AI, automation, and marketing technology to improve targeting, personalization, and campaign performance. Monitors funnel metrics, connects marketing investment to revenue, and improves website conversion and user journeys while collaborating with Sales, Customer Success, Product, and Marketing teams.

Build JoVE’s US K-12 demand engine by generating and qualifying leads, developing targeted campaigns, managing conference marketing, producing audience-focused content, and partnering with sales to convert prospects into opportunities. Track funnel performance, campaign ROI, cost per lead, MQL-to-SQL conversion, and pipeline contribution to optimize marketing strategy and establish a scalable K-12 marketing function.

The Director of Marketing will lead CyberSheath’s B2B marketing strategy, brand positioning, demand generation, content, sales enablement, events, partnerships, analytics, and marketing operations. The role focuses on generating qualified pipeline, strengthening cybersecurity compliance messaging, supporting sales alignment, and building a scalable marketing team. The leader will market managed cybersecurity and compliance services to defense contractors and regulated organizations while translating complex technical and regulatory concepts into effective customer communications.

Develops and optimizes multichannel demand generation campaigns across email, paid media, SEO, webinars, events, and social media. Owns lead capture, nurture workflows, lifecycle automation, campaign analytics, reporting, and data quality. Partners with Business Development and creative teams to improve lead quality and pipeline growth, while monitoring market trends and supporting Account-Based Marketing initiatives.

Coordinates marketing and promotions operations for Saunders College of Business, including administrative support, website updates, vendor-managed printing, campaign research, marketing performance analysis, and project documentation. The role supports marketing communications initiatives, manages multiple projects, and uses quantitative and qualitative data to inform decisions. It is an advanced coordinator position requiring strong organization, communication, and marketing knowledge.

Leads Volcora’s channel, brand, content, product, digital, demand-generation, email, social media, event, and partner marketing programs. Develops integrated campaigns, messaging, sales enablement, partner toolkits, content, and marketing automation. Owns website and digital performance, analytics, campaign reporting, vendor coordination, and team mentorship while aligning marketing activity with pipeline, partner engagement, and revenue goals.

Develops and executes product marketing strategies for transfer switch equipment across North America. Responsibilities include market and competitor analysis, product roadmaps, launches, lifecycle management, pricing, promotional campaigns, KPI tracking, sales enablement, customer support, lead generation, budgeting, forecasting, and localization initiatives. The role requires strong knowledge of electrical power distribution, mission-critical applications, North American standards, and industry sales channels.