Manager, Demand Generation

About The Position | Major goals and objectives and location requirements 

We are seeking an experienced and innovative Demand Generation Manager to lead the execution of multi-channel demand generation campaigns. The candidate will drive qualified leads, increase brand awareness, and contribute to the company’s revenue goals. Working closely with the VP and Marketing Director, they will develop the demand generation strategy and then plan, implement, and optimize marketing campaigns to generate leads and drive pipeline growth. 

We're seeking an exceptional communicator with a flair for persuasive writing and a passion for boosting conversions and sales. As part of our close-knit team, you'll thrive if you're self-motivated and relish bringing your innovative ideas to life.

Bizrate Insights, a Dotdash Meredith company, offers you the best of both worlds: a small team's dynamic, collaborative atmosphere coupled with the resources and stability of an industry-leading brand.

This position is entirely remote and has no in-office requirements, but it may require coming into an office one or two times a year.

About The Team: | The Team and/or Brand.

For over 20 years, retailers have trusted Bizrate Insights to provide authentic customer reviews, site abandonment data, and market intelligence. We gather more than 25 million survey responses annually and are a leading source of customer-generated feedback covering everything from verified seller ratings to product reviews. Our solutions empower businesses to build the best customer experiences and attract qualified traffic to gain a competitive edge.

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

50% Demand Generation Strategy & Execution

• Develop and implement demand generation strategies focused on lead acquisition and conversion.

• Manage and optimize multi-channel campaigns across email, paid search, and social media.

• Collaborate with cross-functional teams to create assets like landing pages, emails, and lead magnets.

• Gain a thorough understanding of customer needs and our product's strengths to craft the most effective strategy for reaching customers, highlighting how our unique value proposition addresses their specific challenges.

• Write compelling, conversion-oriented copy for ads, emails, and landing pages.

• Bring energy and ideas to content development planning in ecommerce and ancillary topics. 

20% Lead Nurturing & MQL Development

• Design and execute lead nurturing programs that move prospects through the sales funnel.

• Optimize lead scoring models to prioritize high-quality leads.

• Close the loop with ongoing communications with Sales and Accounts. 

20% Marketing Operations & Automation

• Manage and optimize HubSpot for effective demand generation activities.

• Develop marketing automation workflows, including lead nurturing, lead scoring, and segmentation.

• Run marketing campaigns using HubSpot for optimal reporting.

5% Campaign Performance Analysis & Reporting

• Track and analyze demand generation campaign performance, providing regular updates.

• Use data-driven insights to optimize ongoing campaigns.

• Maintain strong competency in performance tracking in HubSpot and Google Analytics. 

5% Marketing Technology & Process Optimization

• Evaluate new marketing technologies to enhance demand generation efforts.

• Document processes for campaign execution and data analysis.

• Develop campaign documentation and keep a best practices guide. 

The Role’s Minimum Qualifications and Job Requirements

Education:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field. Equivalent experience will be considered. 

Experience:

• 5+ years of experience in multiple B2B demand generation channels

• Retail, ecommerce, and SaaS experience are all preferred

Specific Knowledge, Skills, Certifications and Abilities:

• Strong working knowledge of GA4

• Google Ads Certification

• LinkedIn Marketing Certification

• Strong expertise in HubSpot marketing automation tools – certification is ideal

% Travel Required (Approximate): 5%