Top Senior Marketing Jobs in Rochester, NY

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Own Power Digital’s annual events and experiential marketing strategy, including major industry events, executive dinners, client gatherings, and branded activations. Responsibilities include sponsorships, budgets, vendors, production, guest strategy, executive preparation, logistics, on-site execution, measurement, and follow-up. The role partners with marketing, sales, partnerships, and leadership to create differentiated experiences that strengthen relationships, generate pipeline, and expand brand presence. It also develops repeatable playbooks, performance frameworks, and AI-enabled workflows.

Leads multi-channel lifecycle marketing across email, SMS, and in-app messaging. Develops personalized campaigns using Liquid and Mustache, configures webhooks and event tracking, segments audiences, conducts A/B testing, and analyzes campaign performance. Collaborates with Product, Data, Martech, Engineering, content, and design teams to optimize customer engagement and conversions while maintaining regulatory compliance with GDPR, CAN-SPAM, and TCPA.

Plan and execute integrated B2B marketing campaigns, account-based marketing, email and nurture programs, content, and industry events for Quisitive’s Business Applications portfolio. Track leads, opportunities, and pipeline in CRM, manage campaign budgets, report performance, support sellers with enablement materials, and optimize programs based on results. The role requires strong B2B copywriting, event management, demand generation expertise, and familiarity with AI tools, ZoomInfo, Excel, and SEO/GEO content.

Manage and optimize Ooma’s B2B affiliate marketing program during a 4–6 month maternity leave coverage engagement. Build relationships with affiliates, publishers, review sites, comparison platforms, and referral partners. Develop strategies to improve Ooma’s visibility across traditional search and AI-powered discovery platforms, including LLMs. Create a prioritized affiliate, content, and partner marketing roadmap, monitor performance, deliver actionable reporting, and document initiatives for handoff.

Leads B2B customer and community marketing programs, including customer launches, campaigns, advocacy, content, events, webinars, lifecycle communications, and Voice of the Customer initiatives. Coordinates cross-functional stakeholders, approvals, timelines, executive engagement, and customer participation. Partners with Sales and Customer Success to support retention, renewals, expansion, and advocacy while tracking campaign performance and recommending improvements.

Lead MagicSchool’s paid and organic acquisition strategy for B2C teachers and B2B schools and districts. Manage multi-million-dollar budgets across search, social, display, website conversion, lifecycle, and email marketing. Oversee agencies, contractors, web developers, reporting, campaign optimization, and a small team while partnering with Sales, Product, and Customer Success to drive signups, adoption, leads, pipeline, activation, and retention.

Develops product positioning, messaging, value propositions, and go-to-market strategies for payment and merchant-service products. Conducts market and competitive research, leads launches and pilot programs, gathers customer feedback, and creates multi-channel marketing collateral. Partners with Product, Engineering, Sales, Support, and other teams to deliver sales enablement, training, and support materials. Uses generative AI tools to accelerate research, content creation, automation, and GTM execution.

Own customer marketing across onboarding, adoption, retention, renewal, and expansion. Build lifecycle journeys, segmentation, trigger-based campaigns, customer education, re-engagement, upsell, and cross-sell programs. Partner with Sales, Customer Success, Product, Revenue Operations, and Marketing Operations to improve customer outcomes. Manage plans, budgets, dashboards, attribution, and performance optimization while connecting engagement to retention and expansion revenue.

Own weekly product launches from positioning through post-launch adoption, creating launch assets, enablement, campaigns, and performance analysis. Build Enterpret’s PLG activation flow across email and in-app experiences, define activation metrics, run experiments, improve onboarding, and identify sales-ready accounts. Partner cross-functionally with product, design, sales, and customer success while using AI tools, lifecycle platforms, and product analytics to accelerate execution.

Leads marketing strategy, operations, and special projects as the VP of Marketing’s strategic implementation partner. Owns planning, OKRs, performance analysis, budgets, headcount planning, vendor management, operating rhythms, and cross-functional initiatives. Supports marketing leadership with strategic decisions, stakeholder alignment, executive communications, and execution in an ambiguous, fast-growing environment. The role also develops scalable processes, tests new initiatives, documents playbooks, and helps transition the organization to AI-enabled ways of working.

Designs, executes, and optimizes integrated demand generation and account-based marketing campaigns across digital channels, events, and marketing automation platforms. The role analyzes campaign performance, pipeline contribution, conversion rates, and ROI; develops audience segments and buyer personas; manages nurture programs and scoring models; coordinates with Sales, SDR, Product Marketing, and Revenue Operations; and reports campaign impact to leadership.

Analyze content, SEO, paid media, event, CRM, and account data to identify growth opportunities and guide marketing, sales, and revenue operations decisions. The role evaluates campaign performance, enriches prospect and account data, supports event strategy, improves CRM quality, and translates complex datasets into actionable recommendations for cross-functional teams.

Leads integrated B2B marketing campaigns spanning brand, product, demand generation, content, events, partnerships, and owned media. Partners with executive, revenue, sales, and cross-functional teams to develop messaging, go-to-market plans, and pipeline-driving programs. Oversees campaign analytics, ROI reporting, marketing materials, vendors, and agencies while mentoring marketing staff and identifying opportunities to improve brand performance and growth.

Own positioning, messaging, go-to-market, launches, content, customer research, and sales enablement for model APIs, serverless compute, and dedicated capacity. Translate technical capabilities into customer value, collaborate with Product, Engineering, Growth, Ecosystem, and Sales, and optimize qualified demand, conversion, and product usage. The role requires technical B2B product marketing experience, strong writing, launch leadership, commercial judgment, and understanding of AI inference and GPU deployment models.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Own the company’s social media strategy, content publishing, community engagement, creator and UGC initiatives, and paid digital advertising. Grow audiences across major social and technology platforms, build communities, execute product launch and acquisition campaigns, manage advertising budgets, and optimize engagement, conversions, acquisition costs, and campaign ROI.

Own social media strategy, community management, paid advertising, and digital campaigns to grow ActAI’s audience and drive user acquisition. Responsibilities include creating content, managing UGC and creator partnerships, engaging technology communities, optimizing paid campaigns across major platforms, and tracking engagement, conversion, acquisition costs, and ROI.

Own Roo’s full-funnel growth strategy for independent veterinary hospitals, spanning acquisition, activation, retention, and expansion. Manage budget and channel mix, lead paid and B2B campaigns, improve first-shift conversion, develop reactivation programs, and partner across sales, product, lifecycle, pricing, brand, and analytics. Establish rigorous measurement through attribution, testing, cohort analysis, CAC, LTV, and payback metrics. Build the hospital growth program from scratch and allocate investment toward measurable business outcomes.

Own LanceDB’s technical product marketing, including benchmarks, demos, technical deep dives, reference architectures, competitive intelligence, sales enablement, and product update videos. Partner with Engineering, DevRel, Sales, customers, and external contributors to create credible technical proof for AI researchers and platform engineers. Build hands-on demos, translate technical results into market-facing content, support launches and events, and guide competitive positioning.

Build and lead Cyera’s threat research publishing program, translating AI, data, and identity security research into reports, blogs, webinars, and conference content. Develop go-to-market plans, support Sales and Customer Success, amplify research through media and analyst channels, monitor competitive threats, and measure engagement, coverage, and influenced pipeline. The role requires strong cybersecurity knowledge, technical writing, research communications, and collaboration with security researchers and product teams.

Develop differentiated product messaging and positioning for cybersecurity solutions. Lead product launches, create buyer-facing content, support demand generation and upsell initiatives, conduct customer research, enable sales and channel partners, and represent the company externally. The role requires translating complex security concepts into clear narratives while influencing stakeholders and supporting rapid product growth.