Top Senior Marketing Jobs in Rochester, NY

Own end-to-end lifecycle marketing for assigned channels (email, push, SMS): design multi-step journeys in Iterable, execute experiments with holdouts, troubleshoot delivery and performance issues, build attribution dashboards, lead creative strategy and briefs, integrate AI to accelerate work, and present results to senior leadership to drive measurable performance improvements.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

The Senior Marketing Operations Manager will oversee the implementation of AI in marketing processes, manage AI projects, design governance frameworks, and foster adoption of AI capabilities across teams.

Lead content strategy and execution across marketing, sales enablement, and partner education. Own SEO/AEO, editorial calendar, content-to-pipeline attribution, HubSpot email programs, social and webinar strategy, sales collateral, and customer testimonials while collaborating with cross-functional teams and a design agency.

The Sr. Partner Marketing Manager will develop and execute marketing campaigns for partners, drive revenue growth, and enhance partner communication and enablement, ensuring alignment with company objectives.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

Lead GTM strategy and marketing alignment for Auto Insurance and Risk Services. Define persona-based messaging and audience strategy for carriers, brokers, MGAs, underwriters, and risk teams. Drive cross-functional GTM planning, oversee integrated campaigns and partner programs, measure performance, and optimize messaging using insurance market, claims, and regulatory insights.

The Marketing Lead will drive execution for various marketing functions, create compelling content, run launch campaigns, manage events, and generate demand for Goldsky's fintech-focused products.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

The Senior Media Specialist will activate marketing campaigns for health screenings and clinical studies, collaborate with teams, and analyze data to optimize performance.

This role involves building and executing a strategic content marketing plan, managing content creation across various formats, and enhancing visibility and engagement through targeted distribution channels while leveraging AI technologies to optimize production and performance.

The Regional Marketing Director will develop marketing strategies for the NOAM region, aligning with sales to generate leads and support revenue goals.

Lead performance marketing for Paid Social, Display, and Video channels, managing a team and driving growth through data-driven strategies and creative testing.

The Sr. Director of Integrated Marketing at GoodRx leads cross-functional teams to drive go-to-market strategies and marketing campaigns, overseeing product launches, mentoring a marketing team, and ensuring effective campaign execution.

The Sr. B2B Growth Marketing Manager will develop B2B marketing strategies, execute demand generation programs, manage campaigns, and enhance lead generation across multiple channels for GoodRx, impacting revenue growth.

Lead and grow a marketing operations team to own martech, lead management, campaign attribution, and GTM data architecture. Govern vendor lifecycle, design and maintain lead/campaign data flows, ensure CRM sync and data quality, and partner cross-functionally with Revenue Ops, Analytics, and IT to drive reliable reporting and platform transformations.

The Head of Marketing will lead narrative development, B2B marketing, and team management to drive enterprise adoption of Relay's cross-chain payments protocol.

The Regional Marketing & Growth Director will drive regional strategies for growth, enhance brand presence, lead local marketing initiatives, and collaborate with operations to ensure successful execution of national campaigns.

Lead AI adoption and workflow redesign in Toast's marketing team, focusing on change management, governance, and measurable transformation programs.

The Senior Marketing Specialist will lead marketing strategies and campaigns with technology partners, creating joint value propositions and demand generation initiatives to enhance market growth and drive awareness.

The Director of Partner Marketing will define and scale Affirm's Partner Marketing strategy, drive revenue growth through performance marketing, and manage senior-level merchant relationships. Responsibilities include leading a team, setting priorities, analyzing marketplace performance, and managing co-marketing budgets.

Lead regional field marketing across North America by developing strategy, executing multi-channel campaigns (events, webinars, ABM, digital), enabling sales, managing events, tracking performance, and collaborating cross-functionally to drive pipeline, customer engagement, and brand awareness.