Top Senior Marketing Jobs in Rochester, NY

The Lifecycle Marketing Manager will design and execute data-driven lifecycle programs to transform supporters into lifelong climate champions, utilizing various digital channels and tools.

The Head of Performance Marketing will lead strategies to scale paid media, build creative engines, enhance performance funnels, and design an AI-first team, all while reporting to the CEO.

Lead North America segment marketing strategy and execution to drive pipeline and revenue. Localize global campaigns via events, ABM, digital and paid programs. Measure and optimize performance with Marketing Operations, partner with Sales, run regional events, and mentor a team of segment marketers to improve processes and outcomes.

Lead migration from Eloqua to Marketo and manage Marketo operations. Design lifecycle, lead scoring, segmentation, attribution, campaign hierarchies, reporting, and governance. Execute campaign builds, ensure data quality and integrations, and deliver actionable insights partnering across Marketing, Sales, Revenue Ops, and Engineering.

The Director oversees U.S. marketing for Neuroscience, driving brand strategy, market assessments, and lifecycle management, collaborating across teams to ensure successful commercialization and strategic growth.

Lead product positioning, market research, and go-to-market strategy for construction tech B2B SaaS. Drive launches, craft messaging and sales enablement, build customer feedback loops, create thought leadership, and measure adoption to support revenue growth.

Support the Director of Brand Marketing to execute brand initiatives across online reputation, customer advocacy, digital PR, creative asset development, and video production. Manage project timelines, external agencies, and a centralized brand asset library. Track reviews, customer sentiment, and research-driven campaigns. Provide day-to-day leadership, coaching, and workload management for a small coordinator team while ensuring brand consistency and timely execution of marketing programs.

Own and optimize Popls digital demand generation across paid search, AI search, SEO, email, and website conversion. Manage agencies and contractors, allocate budgets, build HubSpot and Salesforce attribution dashboards, and translate channel performance into executive reporting. Partner with content to drive AI-informed visibility and oversee AI-driven content and automation workflows.

Lead positioning, messaging, and GTM for the Foundation platform pillar—translating identity, data, API, MCP, and security capabilities into technical selling materials, proofs, enablement, and launch programs to win technical and economic buyers.

Senior leader responsible for developing and executing integrated social and influencer marketing strategies. Lead and mentor a team, manage proposals and pitches, optimize resources, create training and processes, advise clients, collaborate cross-functionally, and identify business growth opportunities to deliver measurable campaign results.

Lead marketing strategy and execution across product portfolios: translate objectives into campaigns, manage multi-channel workflows (social, web, chat, content, video), track performance and budgets, collaborate with Brand/PR and community teams, and support business development using data-driven insights and AI to scale adoption.

The Technical Product Marketing Director will create compelling product narratives, manage customer-facing content, lead sales enablement, coordinate product launches, and engage technical audiences, ensuring messaging aligns with company value propositions.

The Senior Product Marketing Manager will lead Apptega's market positioning, content strategy, and demand generation, focusing on the cybersecurity and GRC sectors.

Lead product marketing for ServiceTrade's field service management products: define messaging, run go-to-market and feature launches (including AI), enable Sales, maintain competitive intelligence, synthesize customer insights, and drive product adoption and expansion.

The Lifecycle Marketing Manager will oversee consumer retention and engagement programs, focusing on enhancing the customer lifecycle through strategic marketing initiatives and collaboration with Product and Engineering teams.

Lead end-to-end execution of GoFundMe's flagship customer conference and support field and brand events. Manage logistics, vendors, budgets, run-of-show, on-site leadership, and cross-functional stakeholder alignment. Track KPIs and compile post-event recaps, build scalable processes, negotiate contracts, and mentor junior team members to improve event operations and program scalability.

Lead product marketing for Abnormal AI's email security offerings: craft messaging and positioning, run internal and external launches, produce collateral and content, enable sales and partners, conduct customer research, and serve as an external-facing subject matter expert to drive demand and revenue.

Lead product marketing for Health Plan and Public Sector pursuits: develop data-driven positioning, tailor narratives and sales assets for virtual care offerings, run pursuit marketing plans, mobilize cross-functional teams, support account-based strategies, and create repeatable pursuit processes to increase win rates and accelerate pipeline.

Lead and execute inbound paid programs with primary focus on Google and Microsoft Ads. Drive Sales-accepted demos and opportunities, optimize account structure, bids, creatives, LinkedIn and landing pages, own CRO testing, ensure accurate tracking and attribution (GA4, GTM, CRM), deliver bi-weekly performance reporting, and partner with Demand Gen and RevOps to scale high-intent channels.

As a Growth Marketing Specialist at Nexo, you'll drive market strategies in Brazil, optimize customer experiences, and shape brand messaging. You'll leverage data for insights, manage stakeholders, and adopt a hands-on approach to acquire high-net-worth individuals, all while enhancing brand reputation.

Lead post-sale product marketing for the install base: identify underused features, create adoption campaigns and in-app/email content, enable Customer Success with playbooks, track adoption metrics, map onboarding journeys, surface expansion signals, and support product launch communications to drive adoption, retention, and expansion.

Lead Vend's marketing to scale brand and demand generation across content, digital campaigns, events, ABM, and sales enablement. Own website, SEO, paid media, analytics, and agency partnerships. Plan events, support Sales with targeted campaigns, and apply AI/automation to improve efficiency and measurable growth.

Lead GTM planning and release processes, develop positioning and sales enablement for the Team enterprise plan, run customer and market research, and collaborate cross-functionally to drive product launches and roadmap advocacy.

Own product marketing for a construction-focused SaaS: shape positioning and messaging with product, lead end-to-end launches, drive adoption and in-app lifecycle campaigns, enable sales with battle cards and training, and run competitive analysis and pricing/packaging strategy.

Fractional marketing leader responsible for owning enterprise pipeline and demand-generation for high-ACV accounts. Lead and manage the internal marketing team, execute multi-channel ABM campaigns, align closely with sales, and report clear pipeline and ROI metrics to executive leadership.