Top Senior Marketing Jobs in Rochester, NY

Lead Marketing Operations and GTM strategy to improve revenue performance through AI-driven analytics, reporting, automation, and cross-functional alignment. Own GTM operating cadence, annual and long-range planning, budget management, and Board-level reporting. Build GTM engineering, data infrastructure, and AI strategy while managing and developing the Marketing Ops team.

Lead and build a global marketing function to define positioning and the "store intelligence" narrative. Drive product marketing, demand generation, partner co-marketing, PR, analyst relations, events, and sales enablement. Scale marketing operations and build a high-performing global team to support a hardware+software platform transition.

The Senior Director, Global Marketing will lead marketing strategies across field, events, partner, and customer marketing, focusing on pipeline and revenue growth while managing a global team.

Lead and scale marketing operations across two brands: manage martech stack, lead lifecycle, automation, reporting, and cross-functional projects. Build scalable systems, improve lead routing and attribution, drive operational excellence, and deliver analytics to inform executive decision-making.

Build and scale marketing operations: own and rebuild HubSpot, implement AI-driven automation and personalization, ensure CRM data quality, manage campaign tracking and attribution, build segmentation and lead lifecycle, support ABM, produce dashboards and recommendations, and partner with RevOps and Sales to optimize funnel and reporting.

Own and optimize post-acquisition lifecycle marketing across email, SMS, and CRM. Build automated journeys (onboarding, renewal, win-back, referral), segment audiences, run A/B tests, analyze performance, partner with Product/Data/Engineering, improve retention and LTV, and ensure compliant, high-converting customer communications.

Lead product marketing for PolyAI's voice assistant products: define messaging and positioning, drive go-to-market strategy and enablement, build competitive intelligence, develop personas and sales collateral, run customer and market research, support revenue enablement, scale and lead the product marketing team, and act as an external spokesperson.

Drive partner-led demand and pipeline in the Americas by understanding the regional channel ecosystem, enabling partners with localized campaigns and assets, aligning closely with regional sales, managing partner communications, executing regional events, supporting partner recruitment, and measuring program ROI to optimize performance.

Lead a four-person marketing team across events, community, product marketing, Linux marketing, and PR. Own strategy, budgeting, and operations (60%) while remaining hands-on in product marketing (40%) for GTM messaging, media review cycles, and coordination with product, supply chain, and logistics. Remote US role with occasional travel for review cycles and events.

Lead hands-on marketing design from concept through execution across multiple campaigns for Duck.ai, Search/Browse, and Subscriptions. Generate creative direction, produce high-craft on-brand assets, collaborate with cross-functional stakeholders, build reusable systems to scale marketing production, and mentor designers while working independently on scoping, stakeholder alignment, and delivery.

Lead product marketing for developer-facing data platform features: own positioning, messaging, and GTM. Partner with Product, Engineering, Sales, and cloud partners to launch products, enable sales, run market/customer research, and create technical content that resonates with developers and architects. Use AI tools to scale insights and execution.

Own and optimize the content engine end-to-end: website ownership, editorial calendar, SME orchestration, asset production and repurposing, SEO/AEO/GEO optimization, conversion and A/B testing, team management, and reporting content contribution to pipeline.

Lead product marketing to define positioning, vertical strategies, and go-to-market enablement for an AI platform across national security, aerospace, manufacturing, and energy. Own messaging, launches, competitive differentiation, sales enablement, demo narratives, and partner/customer-driven proof to drive pipeline and revenue while translating complex technical systems into clear market stories.

Build and scale AI-powered marketing skills, workflows and automations. Prototype and evaluate LLM tools, author and refine prompts, embed AI across campaigns, train teams, measure impact, maintain documentation, and establish governance and quality standards to ensure secure, compliant, and repeatable AI-driven marketing operations.

Lead GTM strategy for Sword's AI Care offerings to payors (health plans, public sector, unions). Partner with GMs to package solutions, build payor-focused positioning and messaging, produce executive pitch and RFP assets, create sales plays, and run integrated payor campaigns. Enable commercial teams, iterate messaging from market feedback, and drive pipeline, deal velocity, and high-value contracts using AI-augmented marketing methods.

Lead enterprise GTM for Sword's AI Care platform: define enterprise narratives, package offers, craft ROI-driven messaging, produce sales and marketing assets, run full-funnel campaigns, and enable commercial teams to win complex employer deals.

Lead strategy and orchestration for new-logo demand programs and account-based marketing. Define target accounts, campaign architecture, channel roles, seller activation, and measurement. Partner with Sales, Product Marketing, and Ops to prioritize accounts and verticals, optimize portfolio performance, and translate campaign results into pipeline and investment decisions.

Lead product launches, messaging, and sales enablement for enterprise B2B SaaS. Create positioning, battlecards, and objection-handling guides; use Gong and buyer insights to arm sales. Track enablement adoption and launch readiness while coordinating cross-functional stakeholders and iterating post-launch.

Lead positioning, messaging, analyst relations, and strategic sales enablement for an AI-driven enterprise software company. Translate complex technical capabilities into executive-facing content, support enterprise sales and partner GTM, influence product strategy through market insights, and build thought leadership across analysts and industry channels.

Execute integrated marketing and corporate communications: press releases, awards, social media, content, executive communications, media relations, analytics, vendor coordination, newsroom and editorial calendar management, and cross-functional alignment to strengthen brand and visibility.

Own go-to-market strategy, messaging, and sales enablement for product launches to drive new-customer revenue. Partner with sales and demand generation, build competitive intelligence and persona-led positioning, use customer and sales data to refine messaging, and measure impact on pipeline and conversion.

Lead end-to-end growth initiatives targeting developer audiences across organic social, paid acquisition, SEO, lifecycle email, partnerships, and influencer channels. Design experiments and campaigns, analyze performance, iterate on funnel conversion, shape developer-focused brand positioning, and leverage AI tooling and automation to scale acquisition and pipeline.

Lead end-to-end product launches for the enterprise segment of KBFr, owning positioning, go-to-market strategy, sales enablement, competitive intelligence, and post-launch performance. Build enterprise-grade messaging, run customer research, enable sales with practical assets, and establish repeatable launch processes while working cross-functionally across product, sales, and marketing in a globally distributed environment.

Senior leader responsible for enterprise acquisition marketing strategy and serving as CMX's strategic representative to the ACA segment. Leads acquisition planning, creative and communications, campaign operations, and local market/sales support. Mobilizes cross-functional CMX experts, oversees campaign execution across channels, ensures compliance, drives performance measurement and forecasting, and builds trusted relationships with segment leaders to align marketing to business growth targets.

Define end-to-end marketing strategy for BTC Inc.'s live events portfolio, including positioning, audience targeting, campaign architecture, and messaging. Produce clear, delegable strategy briefs, conduct competitive and audience research, track performance data to refine campaigns, and align cross-functionally with events, growth, content, social, and sponsorship teams.