Top Senior Marketing Jobs in Rochester, NY

Lead creator, influencer, esports, and athlete strategies for the Console division. Recruit and manage creators and talent, develop go-to-market and seeding plans for NPIs and game releases, align cross-functional teams, manage agencies, measure campaign performance, and present strategic recommendations to leadership.

Lead product marketing from zero: define positioning, competitive narrative, and go-to-market for Flexs full product suite. Drive win/loss analysis, evidence-based messaging, enablement content, and cross-functional launches by partnering with Product, Revenue, Lifecycle Marketing, and Sales Enablement.

Lead growth marketing strategy and agency relationships to drive paid search, paid social, SEO and lifecycle channels. Use analytics to optimize acquisition, test and iterate creatives and landing pages, report KPIs to leadership, and continuously scale performance-driven programs.

Manage and execute email-first marketing campaigns for strategic partners. Drive strategy, oversee campaign execution with agencies and copywriters, analyze metrics, optimize performance, and report ROI and learnings to stakeholders while scaling insights across startup marketing.

Lead global performance marketing for a new ARPG mobile title from pre-launch to scale. Own UA strategy, multi-million-dollar budgets, full-funnel measurement, attribution, incrementality and LTV modeling. Build and mentor a global UA team (including a pod in Shanghai), collaborate cross-functionally, optimize creative and marketing tech, and drive growth and efficiency.

As the Senior Content Marketing Manager, you'll oversee Instrumentl's content ecosystem, driving SEO growth, editorial vision, and full-funnel content strategies.

The Group Media Director leads B2B paid media strategies, manages media accounts, drives performance, and develops a team, ensuring alignment with client goals and operational excellence.

Own end-to-end execution of B2B marketing programs (ABM nurture, intent-based, email, webinars, events), coordinate cross-functional teams, measure ROI with Salesforce/HubSpot, optimize campaigns using analytics and AI tools, and support BD outbound to drive pipeline and deal acceleration.

Lead global demand generation, digital marketing, and marketing operations to build a data-driven, AI-enabled growth engine. Own strategy across inbound/outbound/ABM, martech roadmap, measurement/attribution, website optimization, and cross-functional alignment with Sales to generate pipeline and accelerate revenue. Build dashboards, run experiments, and develop a high-performing team.

Lead Legalist's end-to-end marketing function: set strategy, own brand and communications, manage content and website, produce BD materials (pitch decks, newsletters, one-pagers), drive PR and thought leadership, measure KPIs, and partner with leadership, designers, and external vendors to grow the firm's market presence.

Lead and build a global marketing function to define positioning and the "store intelligence" narrative. Drive product marketing, demand generation, partner co-marketing, PR, analyst relations, events, and sales enablement. Scale marketing operations and build a high-performing global team to support a hardware+software platform transition.

Senior leader responsible for enterprise acquisition marketing strategy and serving as CMX's strategic representative to the ACA segment. Leads acquisition planning, creative and communications, campaign operations, and local market/sales support. Mobilizes cross-functional CMX experts, oversees campaign execution across channels, ensures compliance, drives performance measurement and forecasting, and builds trusted relationships with segment leaders to align marketing to business growth targets.

Lead and scale ABM strategy and execution across B2B clients, architecting playbooks, intent and account scoring, multi-channel orchestration, and measurement. Manage platform implementations (6Sense/Demandbase), integrate with Martech, collaborate cross-functionally, present to clients, and mentor team members to drive pipeline and revenue.

Lead client relationships, oversee delivery teams, manage project lifecycles, and drive digital marketing strategy (SEO, PPC, social, email). Mentor account managers, ensure on-time/on-budget delivery, report performance, and identify growth and optimization opportunities.

The Vice President, Growth and Marketing leads and optimizes the marketing organization, focusing on customer acquisition, retention, and performance metrics. They collaborate across teams to align marketing with business goals, drive experimentation, and manage financial models for growth performance.

Write authoritative, technical and market-facing content about agentic AI and LLM-powered claims systems. Produce thought leadership, web/product copy, blog posts, CEO ghostwriting, and sales-supporting materials while ensuring accuracy, compliance, and consistent voice across channels.

The Marketing Director will lead viral marketing campaigns across web, social media, and news outlets, enhancing QED's online presence.

The Senior GEO & Content Strategist will manage and execute SEO initiatives across client portfolios, produce AI-driven content, build pages in CMS, and drive operational excellence while collaborating with various teams in a fast-paced environment.

Drive product go-to-market strategies for Wiz's cloud security offerings, creating messaging, launching features, and enabling sales teams.

The SEM Senior Account Manager will develop and execute SEM strategies, manage PPC campaigns, analyze performance data, and lead a team.

Lead development and execution of customer lifecycle marketing programs—adoption, retention, advocacy, and expansion—across global segments. Partner with Product, Sales, and Customer Success to drive cross-sell, product adoption, events, and advocacy. Own customer communications, flagship summit planning, advocacy programs, Global Risk Exchange growth, KPI reporting, budget and vendor management, and continuous improvement using martech and analytics.

Lead a portfolio of 4-6 fashion/apparel accounts, diagnose growth constraints, build and execute cross-channel marketing roadmaps, drive retention and expansion, manage client relationships, coordinate paid/social/SEO/influencer/email/creative teams, use proprietary tools (nova, Iris, Pulse, Power Circuit), and coach analysts.

Serve as day-to-day strategic lead for 4–6 fashion/DTC accounts: translate performance data into client narratives, coordinate paid social, influencer, creative, SEO and lifecycle teams, track creative and cohort behavior, support retention and seasonal campaign planning, use Nova and Iris and AI tools to surface insights and drive revenue growth and client retention.

Lead strategy and execution for demand generation, pipeline growth, and marketing operations. Build funnel reporting and MarTech infrastructure, run multi-channel campaigns (ABM, digital, content), manage agencies and partners, and align marketing with sales to optimize lead quality and pipeline contribution.

Lead the firm's brand strategy and provide high-level marketing advisory to portfolio companies. Create thought leadership, oversee digital presence, and manage external agencies to scale Web3 startups from seed to market leadership.