Top Senior Marketing Jobs in Rochester, NY

Fractional marketing leader responsible for owning enterprise pipeline and demand-generation for high-ACV accounts. Lead and manage the internal marketing team, execute multi-channel ABM campaigns, align closely with sales, and report clear pipeline and ROI metrics to executive leadership.

Lead omnichannel demand generation to produce large volumes of first-party intent from SDR Leaders, RevOps, and Demand Gen. Use AI-first tools and programmatic channels (content, ads, events, SEO) to drive scored signals, measure incrementality, pilot the product, and collaborate with sales. Accept co-founder equity-first compensation; West Coast proximity preferred.

Lead development and orchestration of integrated 360 brand campaigns across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty. Serve as cross-functional hub with agencies and channel owners, set objectives and KPIs, monitor performance, optimize plans, manage budgets, and improve integrated planning processes to drive brand and business outcomes.

Lead brand identity, content strategy, influencer and social programs to drive organic audience growth and consistent brand voice. Build editorial roadmaps, measure content and influencer KPIs, manage agencies/contractors, and align brand efforts with demand generation, product marketing, and PR.

Lead end-to-end performance marketing on Meta for a new service line: strategy, campaign execution, optimization, reporting, and A/B/multivariate testing. Coordinate attribution, funnel and landing page optimization, vendor relationships, and apply analytics to scale efficient customer acquisition while leveraging AI/automation to streamline reporting and QA.

Lead creative strategy and scaled production for paid performance campaigns across Meta, TikTok, YouTube and mobile ad networks. Develop concept-driven, high-volume creative pipelines using traditional and AI-generated production, own performance analytics and testing frameworks, manage agencies and cross-functional teams, and establish QC processes to iterate on creatives that lower CPIs and drive user acquisition and engagement.

Design and run inbound funnel and campaign systems, owning campaign intake, production, AI-powered workflows, data hygiene, lifecycle management, and ROI attribution across Marketo, Salesforce, and enrichment tools.

Lead end-to-end B2B integrated marketing to drive pipeline and revenue. Build and execute multi-channel demand generation (paid, email, social, webinars, events), optimize digital campaigns and website, create content for broker/HR education, align with sales/rev ops, and scale marketing automation and AI-driven processes.

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Support enterprise GTM by creating and customizing sales narratives, decks, ROI frameworks, and customer stories. Partner with AEs, Solutions Engineers, and Customer Success to produce deal-specific content that advances complex, multi-stakeholder opportunities. Build reusable content libraries, participate in deal reviews and account plans, translate technical proofs into CFO-facing business cases, and support expansion into new industries and lines of business.

Own and evolve Cresta.com as a growth engine: define website strategy and roadmap, run CRO and A/B testing programs, manage Webflow CMS operations, oversee localization, partner with agencies and stakeholders, and build analytics and experimentation pipelines to drive MQLs and revenue.

Lead hands-on execution of earned and owned growth channels (SEO, content, lifecycle email, landing pages, CRO). Build channel roadmaps, run experiments, analyze funnel performance with analytics tools, and collaborate cross-functionally to improve acquisition, engagement, conversion, and retention for SimpleNursing.

Lead end-to-end lifecycle marketing for B2B2C and B2B audiences, building multi-channel journeys (email, SMS, in-app) in Customer.io and HubSpot. Partner cross-functionally to define segments, triggers, and campaigns, use data and AI to optimize performance, ensure HIPAA-compliant communications, and drive activation, retention, and advocacy.

Lead technical product marketing for Sourcegraph's developer-focused search and code change products. Translate product capabilities into messaging, run launches, enable enterprise sales, partner with Demand Gen and DevRel on campaigns, and measure revenue impact to shape GTM strategy.

Lead day-to-day marketing operations, oversee creative and AI-generated content, run demand-generation campaigns, own social media strategy, drive thought leadership, coordinate cross-team communications, and monitor performance to convert prospects into sales opportunities.

Owner of positioning, go-to-market, demand generation, content, and lifecycle for AI-built early-stage products. Drive pipeline from early access to renewal, craft messaging, launch products, measure funnel performance, and enable founders to sell.

Lead partner marketing programs end-to-end: build co-marketing campaigns, manage joint events and field activations, own partner relationships, define and measure partner-sourced pipeline and program metrics, and coordinate cross-functionally to drive revenue contribution from strategic partners.

Own product positioning, messaging, and go-to-market launches for vCluster Labs’ GPU and cloud-native products. Create sales enablement, content, partner marketing, and field-facing materials; coach sellers and turn field insights into deal-moving collateral. Serve as the founding product marketer and scale launch and enablement motions across product, sales, and ecosystem partners.

Own execution of SuppCo's brand marketing across email, content, social, influencer and lifecycle. Plan, brief, coordinate creative, launch campaigns, run influencer programs, align messaging with Function Health, track performance, and protect brand voice as both companies integrate.

The SVP of Marketing Effectiveness will shape client perceptions of the practice, drive innovation in measurement, and develop key relationships while overseeing analytics leadership and strategy implementation.

Lead digital growth and audience retention by designing and executing 360-degree campaigns for pillar programming. Manage ad strategy and budgets across Meta, TikTok, YouTube, and Google Ads, analyze performance against KPIs, and pivot within six-week sunset windows. Build tactics to acquire Gen Z and Gen Alpha on emerging platforms and amplify creator partnerships via paid and organic channels.

Lead positioning, go-to-market, and advisor enablement for UHNW and complex asset philanthropic strategies. Create scalable playbooks, advisor-facing materials, and thought leadership; partner cross-functionally to identify market trends, drive growth initiatives, and leverage AI to personalize and scale advisor engagement.

Lead paid search and social strategy for multiple client accounts, managing campaign setup, optimization, budgets, testing, reporting, and client communication. Provide strategic recommendations, mentor team members, collaborate cross-functionally, and drive continuous improvement in paid media performance.

The Product Marketing Manager will lead the go-to-market strategy, develop messaging and positioning, and engage cross-functional teams to drive product adoption and revenue growth at Stripe.

Own and evolve Stripe's pricing narrative, develop messaging, train sales teams, and lead go-to-market strategies for pricing constructs and bundles.