Top Senior Marketing Jobs in Dallas, TX

Leads the management and optimization of Personal Loans content on WellsFargo.com. Partners with marketing, product, digital, legal, compliance, technology, and design teams to develop customer experiences and content initiatives. Manages external agencies, oversees content delivery and lifecycle processes, analyzes website performance and customer behavior, and recommends enhancements supporting engagement, acquisition, education, and conversion. Leads complex cross-functional initiatives while balancing customer needs, business goals, and regulatory requirements.

Leads UCANZ marketing operations by translating global and regional priorities into coordinated campaigns, localized assets, production workflows, delivery schedules, and launch-readiness processes. Manages cross-market stakeholders, vendors, dependencies, approvals, quality checks, and operational risks across the United States, Canada, Australia, New Zealand, and South Africa. Improves scalability through standardized workflows, automation, metrics, playbooks, and continuous process improvement.

Support end-to-end consumer acquisition campaigns for Chase Auto financing and refinancing across email, owned digital advertising, ATM, paid search, and emerging channels. Manage campaign planning, creative development, approvals, launch, measurement, and optimization. Partner with Analytics and cross-functional teams on audience targeting, performance insights, forecasting, reporting, and recommendations that improve conversion, customer experience, and business growth.

Manage end-to-end email marketing campaigns, including audience segmentation, campaign workflow coordination, Marketo scheduling, QA, personalization, A/B testing, and performance analysis. Partner with Marketing Operations, Demand Generation, Field Marketing, and global stakeholders to ensure accurate, timely deployments and optimize email journeys using campaign metrics.

Leads field marketing strategies and event activations across the Americas, including virtual, in-person, and third-party events. Partners with sales, marketing, and revenue operations teams to generate opportunities, accelerate deals, and drive revenue. Manages event logistics, campaign follow-up, performance measurement, invoicing, and accounting. Provides onsite support and travels up to 25% monthly. Requires B2B SaaS event marketing experience and strong execution, collaboration, and communication skills.

Develop and execute partner marketing programs across North America to generate pipeline, accelerate opportunities, increase partner engagement, and drive customer adoption. Responsibilities include localized go-to-market strategies, demand creation, partner collateral, case studies, digital and content marketing assets, market development fund management, performance tracking, and partner readiness programs. The role collaborates with field, product, ecosystem, and local marketing teams and requires regional travel.

Own product marketing for Hippo+, a new bundled home protection offering. Define positioning, personas, competitive intelligence, sales enablement, approved messaging, state-by-state launch readiness, experimentation, and cross-functional alignment across product, legal, insurance, sales, agencies, and partners. Build scalable product marketing frameworks, evaluation criteria, templates, and stage gates for future launches while directing external and agile resources.

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Leads digital-first product marketing for consumer lending, developing and optimizing multichannel campaigns, managing paid-channel spend, analyzing performance, and driving member acquisition and growth. Collaborates with Product, Digital, Risk, Analytics, agencies, and other stakeholders to execute compliant marketing strategies, improve conversion, allocate budgets effectively, and deliver sustainable growth.

Lead U.S. marketing activation campaigns, sports partnerships, brand experiences, and integrated initiatives that drive customer engagement, loyalty, direct bookings, and revenue. Manage creative development, agencies, budgets, timelines, stakeholders, launches, and performance measurement across brand, growth, and loyalty programs.

Develop and execute scalable B2B outbound growth strategies across M3 subsidiaries. Define buyer personas, target accounts, messaging, multichannel sequences, and handoff processes; operate outreach and CRM technologies; use AI for research and personalization; monitor deliverability and compliance; analyze campaign performance; and provide recommendations that increase qualified sales conversations and pipeline.

Leads marketing strategy for Home Lending partnerships, local markets, and the American Dream initiative. Develops partnership frameworks, go-to-market plans, competitive positioning, local marketing programs, and customer-focused campaign strategies. Uses analytics to measure performance, optimize ROI, test hypotheses, and identify growth opportunities. Collaborates with product, sales, finance, analytics, and marketing teams while presenting strategic recommendations to senior leadership.

Leads complex paid search programs, optimizing campaigns, keywords, targeting, budgets, creative, and performance across Google Ads, Microsoft Ads, and Bing Ads. Manages and mentors SEM professionals, develops cross-channel recommendations, drives adoption of PMG’s Alli platform, leads search training, and creates client-specific strategies to improve revenue and ROI.

Leads Interstate Batteries’ brand strategy, planning, positioning, media campaigns, and integrated marketing programs. Manages brand equity, agency relationships, budgets, cross-functional teams, and 3–5 direct reports. Uses consumer insights, analytics, and research to refine brand initiatives, measure outcomes, and support long-term growth. Partners with marketing leadership and agencies to execute communications, sponsorships, and media programs while ensuring alignment with brand guidelines, timelines, and objectives.

Leads strategic marketing for the Americas Occupier Advisory businesses, including tenant representation and strategic consulting. Develops campaigns, sales enablement strategies, content plans, and thought leadership initiatives to drive revenue and brand awareness. Partners with business leaders, marketing teams, researchers, and vendors; analyzes KPIs and market insights to optimize performance and investment. Manages and mentors a marketing team while ensuring brand consistency and alignment with corporate goals.

Leads the marketing function by developing growth strategies, managing budgets, mentoring the team, and driving customer acquisition. Oversees email, paid search, display, social, SEO, website, and direct mail campaigns. Partners with sales and external agencies, establishes performance KPIs, analyzes results, optimizes campaigns, and reports marketing contribution to revenue and pipeline.

Supports integrated marketing campaign execution across FlixBus and Greyhound in North America. Responsibilities include campaign calendar management, CRM initiatives, social media operations, agency coordination, reporting, brand governance, creative approvals, project tracking, cross-functional communication, and support for route launches and partnerships. The role requires strong marketing, organizational, analytical, communication, and stakeholder management skills, with travel up to 25% of the time.

Leads account-based and deal-based marketing strategy for Verizon Business enterprise and public sector accounts. Partners with sales teams to conduct account discovery, map buying committees, create personalized campaigns, develop buyer-journey assets, and accelerate opportunities. Uses AI and marketing technology to improve relevance, pipeline, meetings, win rates, and retention. Owns program plans, timelines, dashboards, performance reporting, and executive communications across matrixed teams.

Leads integrated B2B marketing strategies and multichannel Wireline campaigns across Enterprise, Public Sector, and Business Markets. Owns campaign planning, go-to-market execution, media and creative optimization, digital journey integration, performance reporting, stakeholder communications, and executive presentations. Partners with Product Marketing, Media, Creative, CRM, Digital, agencies, and sales teams to improve awareness, lead generation, funnel performance, and customer relationships while managing complex timelines and cross-functional initiatives.

Lead marketing strategy for Chase Home Lending by identifying growth opportunities, analyzing market and customer insights, developing offers and campaigns, and engaging audiences across digital, branch, and advisor channels. Partner cross-functionally with Insights, Product, Decision Science, and Finance, manage research budgets, apply test-and-learn methods, communicate competitive intelligence, and support market share and customer engagement goals.

Leads a team of Marketing Specialists, providing coaching, performance management, workload allocation, and professional development. Oversees strategic property marketing programs for brokerage teams and investor clients, ensuring high-quality integrated campaigns and client service. Partners with design, content, web/video, and digital marketing teams; manages workflows, project risks, processes, and resource planning. Drives operational excellence, continuous improvement, technology adoption, and strategic marketing guidance in a client-facing commercial real estate environment.

Leads and scales the Growth Marketing team while remaining hands-on in strategy, experimentation, lifecycle programs, product adoption, and expansion initiatives. Partners cross-functionally with Product, Marketing, Education, and Customer Success to drive measurable activation, engagement, retention, and growth outcomes. Manages and develops marketers, establishes KPIs and reporting, uses customer and product data to identify opportunities, and builds repeatable processes for team effectiveness.

Coordinates firm webinars and related marketing activities from intake through execution, including planning, invitations, technology rehearsals, email scheduling, CLE requests, branded content, and live webinar support. The role manages competing deadlines, coordinates stakeholders, prepares presentations and performance reports, handles marketing operations requests, and uses workflow, CRM, webinar, and Microsoft Office tools. It requires strong organization, communication, project management, attention to detail, and independent execution in a fast-paced law firm environment.

Develop and execute go-to-market strategies for SMB payment acceptance products. Analyze market insights, customer needs, segmentation, and competitive dynamics; create product positioning, messaging, sales enablement, and marketing materials. Collaborate with Product, Sales, Marketing, Legal, Compliance, Risk, and Operations to support launches, campaigns, onboarding, activation, cross-sell, and upsell initiatives while ensuring compliant, differentiated customer communications.