Top Senior Marketing Jobs in Rochester, NY

Own product marketing for Axway’s AI Gateway, including positioning, messaging, launches, GTM assets, customer proof points, thought leadership, industry speaking, and analyst relations. The role requires hands-on writing, technical collaboration around AI governance, APIs, and integration, and autonomous delivery across global cross-functional teams.

Leads marketing strategy, go-to-market launches, positioning, acquisition, brand growth, partnerships, compliance, and performance measurement for Roo’s international markets. The role focuses initially on Canada, building market-specific engagement plans and a repeatable country-launch playbook while coordinating sales, lifecycle, brand, partnerships, and other marketing teams.

Leads integrated performance marketing strategy across client portfolios, focusing on paid social, paid search, and programmatic campaigns. Manages and develops marketing teams, oversees senior client relationships, establishes measurement and attribution standards, optimizes media budgets, identifies account growth opportunities, and creates scalable playbooks. Partners with business intelligence, client services, creative, and influencer teams to deliver campaigns across owned, retail, e-commerce, and social commerce channels.

Directs Viral Nation’s performance marketing practice across paid social, paid search, and programmatic media. Leads Associate Directors and broader teams, establishes standards for planning, testing, measurement, QA, and platform strategy, and manages senior client relationships. Drives account retention, organic growth, forecasting, resourcing, and adoption of AI-enabled workflows. Partners with strategy, creative, influencer, business intelligence, and client services teams to deliver integrated campaigns.

Develop product positioning, messaging, go-to-market strategies, integrated campaigns, sales enablement, and competitive materials for Modern Health’s mental health benefits platform. Partner cross-functionally with Product, Sales, Clinical, Marketing, Partnerships, and leadership to launch initiatives, align stakeholders, improve adoption, and translate customer and market insights into compelling narratives and coordinated execution.

Leads consulting engagements for university partners, diagnosing marketing and enrollment challenges and developing prioritized, data-informed strategies. Facilitates workshops, presents recommendations to senior academic leaders, scopes engagements, conducts market and competitive research, analyzes funnel performance, maps student journeys, and coordinates internal teams for implementation. Requires deep higher education enrollment expertise, strong consulting and communication skills, and experience across digital marketing channels.

Leads Pacaso’s brand and creative practice across design, video, photography, campaigns, and marketing production. Plans and directs shoots, develops owner stories, manages creative partners, maintains brand and design systems, oversees asset libraries and licensing, and sets standards for home photography. Builds AI-native workflows for generating, editing, testing, and scaling creative assets across channels while partnering with growth teams to improve performance.

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

Lead integrated B2B demand generation and account-based marketing campaigns targeting enterprise law firms and insurance organizations. Develop multichannel programs across email, webinars, content syndication, partnerships, and events to generate qualified leads, build pipeline, and support revenue growth. Collaborate with Marketing, Sales, Product Marketing, vendors, and leadership; establish KPIs; analyze campaign performance; report insights; and optimize marketing investments and tactics.

Own Mural’s paid marketing program across search, social, video, and display. Manage strategy, budget, execution, experimentation, measurement, agency partners, and reporting across the full funnel. Drive self-serve acquisition and sales-assisted demand by partnering with Product, Marketing, Sales, RevOps, Data, and Web teams. Expand campaigns into new regions and languages while using attribution, incrementality testing, and AI-enabled workflows to improve growth efficiency.

Owns paid media strategy across search, social, and programmatic channels; manages budgets, agencies, testing roadmaps, funnel analytics, attribution, incrementality, and performance reporting. The role translates complex marketing data into recommendations for channel mix, budget allocation, and revenue growth, while partnering with cross-functional teams and senior leadership.

Build and deploy AI-powered marketing workflows across campaign planning, content, demand generation, paid media, events, and lifecycle marketing. Integrate LLMs, workflow automation tools, APIs, and low-code platforms to improve marketer productivity. Create automated cross-channel reporting pipelines, AI-assisted lead scoring, and reusable self-service tools. Evaluate and operationalize marketing AI solutions while partnering with data, brand, content, product marketing, paid, and events teams.

Leads global partner and ecosystem marketing programs across consulting partners, systems integrators, hyperscalers, VARs, and technology partners. Develops integrated campaigns, messaging, activation toolkits, partner go-to-market plans, and demand-generation initiatives. Coordinates regional and cross-functional teams, manages partner planning and MDF investments, and tracks partner-influenced pipeline, engagement, attribution, and marketing effectiveness. Provides team workload prioritization, goal setting, and development planning.

Lead strategy and end-to-end execution for high-profile B2B, executive, proprietary, internal, and third-party industry events. Manage executive hospitality, sponsorship activations, budgets exceeding $300,000, vendors, onsite delivery, cross-functional coordination, and post-event reporting. Partner with Marketing, Sales, GTM, Creative, and executive leadership to strengthen client relationships, increase brand awareness, and support business growth. This remote role requires approximately 20–30% travel, with preference for Chicago-based candidates.

Own DeepJudge’s North American field marketing strategy and programs, including conferences, executive events, customer experiences, partner activations, account-based initiatives, and integrated campaigns. Partner with Sales, Customer Success, Product Marketing, Content, and Operations to execute programs, manage budgets and vendors, measure pipeline impact and ROI, and scale successful playbooks across markets.

Lead product marketing and go-to-market execution for a B2B SaaS company. Own the campaign calendar across US, DACH, and UK markets; coordinate product launches, events, content, community, and social media; manage agency partnerships; and lead a team of four. Collaborate with Product, Sales, and Support to improve positioning, campaign performance, customer engagement, and MQL generation.

Own Airbnb’s organic growth strategy across SEO, AEO, and GEO. Lead technical SEO, content roadmaps, AI search visibility, cross-functional implementation, experimentation, and measurement. Analyze crawl, search, log, and conversion data using SQL; build attribution frameworks and dashboards; improve AI understanding and citations; and communicate organic channel impact to senior leaders. The role also develops scalable SEO programs and high-performing teams across product, engineering, content, and data science.

Leads DeVry University's web product, UX, SEO, AI discovery, CRO, and digital experience strategy. Owns the website roadmap, modernization, experimentation, personalization, analytics, accessibility, CMS evolution, and conversion performance. Partners with Marketing, IT, Enrollment, Analytics, Content, and Academic teams to improve organic growth, engagement, discoverability, and enrollment outcomes. Builds high-performing teams, manages agencies, defines KPIs, and presents business impact to executives.

Own product marketing for Colibri Group’s Healthcare B2B portfolio, including positioning, messaging, buyer research, competitive intelligence, go-to-market planning, product launches, sales enablement, and performance measurement. Partner cross-functionally with Product, Sales, Marketing, Client Success, Engineering, and Content teams to align priorities and translate complex healthcare solutions into compelling market narratives.

Own PatientFi’s expansion into new healthcare verticals through end-to-end go-to-market strategy, multi-channel campaigns, provider acquisition, and strategic partnerships. Develop launch plans, negotiate partner agreements, manage co-marketing programs, analyze performance, and present recommendations to leadership. Lead cross-functional initiatives across Sales, Marketing, Product, and Operations while identifying growth opportunities and scaling successful pilots.

Senior Product Marketing Manager role at Reveal Technology, a defense and national security software startup. The posting provides minimal responsibility and qualification details, but the position will support marketing for products serving defense, security, and public safety missions. Compensation includes salary, commission, and equity, with benefits including healthcare, retirement matching, paid time off, and a home office stipend.

Leads Aline’s creative output, digital experience, marketing technology, website, and AI adoption. Oversees brand and campaign creative, marketing automation, Salesforce integrations, web development, SEO/AEO, conversion optimization, multimedia production, internal teams, and agencies. The role improves marketing velocity, system efficiency, data quality, brand consistency, and pipeline conversion while setting standards for responsible AI use and high-quality creative execution.

Own Aline’s corporate marketing strategy, brand narrative, public relations, analyst relationships, SEO and AEO, organic social presence, executive thought leadership, awards, and industry events. The role builds market visibility and category leadership while partnering with Product, Sales, Customer Success, and Marketing Operations to strengthen brand awareness, engagement, pipeline contribution, and customer relationships.

Leads strategy, planning, execution, and optimization for B2B user summits, trade shows, and field events. Owns event portfolios, budgets, vendors, logistics, onsite production, cross-functional coordination, lead capture, sales follow-up, and pipeline measurement. Develops scalable event playbooks and processes while guiding team members, contractors, and agencies. Requires extensive B2B event marketing experience, strong project and budget management, revenue focus, stakeholder influence, and travel for events.

Own and scale the B2B account-based marketing strategy for improveit 360. Responsibilities include target-account selection and tiering, buying committee engagement, intent and personalization programs, Sales alignment, MQA funnel ownership, ABM technology strategy, performance measurement, and roadmap development. The role partners closely with Sales, RevOps, Marketing Operations, Paid Media, Content, Product Marketing, and Events to drive account engagement, pipeline, and revenue.